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NoTube	
  in	
  perspec.ve	
  

Lora	
  Aroyo	
  &	
  Guus	
  Schreiber	
  
 VU	
  University	
  Amsterdam	
  
This	
  presenta;on	
  

•  Y2	
  recommenda;ons	
  
•  Some	
  brief	
  reflec;ons	
  
•  Agenda	
  




	
  26-­‐27	
  March	
  2012	
                NoTube	
  3rd	
  review	
     2	
  
Y2	
  RECOMMENDATIONS	
  


	
  26-­‐27	
  March	
  2012	
     NoTube	
  3rd	
  review	
     3	
  
Recommenda;ons
                                                	
  

1.  Improve	
  double	
  screen	
  experience	
  in	
  uses	
  
    cases	
  	
  
2.  Focus	
  more	
  on	
  user	
  experience	
  for	
  each	
  use	
  
    case	
  	
  
3.  Develop	
  web	
  services	
  based	
  on	
  the	
  results	
  of	
  
    the	
  projects	
  	
  
4.  Think	
  of	
  a	
  beTer	
  exploita;on	
  of	
  the	
  results	
  
    aUer	
  the	
  end	
  of	
  the	
  project	
  	
  
	
  26-­‐27	
  March	
  2012	
             NoTube	
  3rd	
  review	
     4	
  
N-­‐screen	
  demo	
  




	
  26-­‐27	
  March	
  2012	
                NoTube	
  3rd	
  review	
     5	
  
Increasing	
  user	
  experience	
  




	
  26-­‐27	
  March	
  2012	
     NoTube	
  3rd	
  review	
     6	
  
iFanzy	
  showcase	
  




	
  26-­‐27	
  March	
  2012	
                NoTube	
  3rd	
  review	
     7	
  
Service	
  orienta;on	
  




	
  26-­‐27	
  March	
  2012	
                 NoTube	
  3rd	
  review	
     8	
  
NoTube	
  Portal
                                                  	
  




	
  26-­‐27	
  March	
  2012	
              NoTube	
  3rd	
  review	
     9	
  
Beancounter	
  as	
  a	
  service	
  




	
  26-­‐27	
  March	
  2012	
     NoTube	
  3rd	
  review	
     10	
  
NoTube	
  user	
  portal
                                                          	
  




	
  26-­‐27	
  March	
  2012	
                  NoTube	
  3rd	
  review	
     11	
  
 Exploita;on	
  

•  Extensive	
  exploita;on	
  ac;vi;es,	
  both	
  in	
  in	
  
   open/public	
  space	
  and	
  proprietary	
  
            – Extensive	
  presenta;on	
  tomorrow	
  
•  Some	
  exploita;ons	
  are	
  somewhat	
  unexpected	
  
   	
  




	
  26-­‐27	
  March	
  2012	
              NoTube	
  3rd	
  review	
     12	
  
Con;nuous	
  evalua;on	
  

•  Systema;c,	
  throughout	
  the	
  project,	
  mul;ple	
  
   ;mes	
  




	
  26-­‐27	
  March	
  2012	
       NoTube	
  3rd	
  review	
     13	
  
Social	
  TV	
  survey	
  




	
  26-­‐27	
  March	
  2012	
                  NoTube	
  3rd	
  review	
     14	
  
Social	
  TV	
  focus	
  group	
  




	
  26-­‐27	
  March	
  2012	
              NoTube	
  3rd	
  review	
     15	
  
REFLECTIONS	
  


	
  26-­‐27	
  March	
  2012	
     NoTube	
  3rd	
  review	
     16	
  
What	
  did	
  we	
  achieve?	
  

•  Not:	
  one	
  big	
  integrated	
  system	
  
•  Rather:	
  rela;vely	
  small	
  nuggets	
  
•  But:	
  those	
  nuggets	
  have	
  a	
  silver	
  lining	
  
            – Services,	
  APIs,	
  TV	
  data,	
  contribu;ons	
  to	
  standards	
  
                        •  Deployed,	
  also	
  outside	
  NoTube	
  
            – Insighcul	
  showcases	
  
            – Tested	
  in	
  several	
  cycles	
  
•  Dissemina;on:	
  e.g.	
  IBC	
  (twice),	
  MIPTV	
  
	
  26-­‐27	
  March	
  2012	
                     NoTube	
  3rd	
  review	
     17	
  
Problems	
  &	
  mistakes
                                                    	
  

•  Bridging	
  the	
  TV	
  &	
  Web	
  culture	
  
            – Proprietary	
  vs.	
  open	
  standards	
  
            – Reflected	
  in	
  use	
  cases	
  
•  Need	
  to	
  adapt	
  our	
  service	
  approach	
  
•  Adap;ng	
  to	
  the	
  swiUly	
  changing	
  reality	
  of	
  the	
  
   TV	
  world	
  
            – exploita;on	
  	
  


	
  26-­‐27	
  March	
  2012	
            NoTube	
  3rd	
  review	
     18	
  
AGENDA	
  


	
  26-­‐27	
  March	
  2012	
     NoTube	
  3rd	
  review	
     19	
  
Day	
  1:	
  technical	
  workpackages
                                     	
  

•  Before	
  lunch:	
  
            – WP6	
  Architecture	
  
            – WP3:	
  User	
  profiling	
  &	
  recommenda;ons	
  
•  AUer	
  lunch:	
  
            – WP2:	
  TV	
  metadata	
  
            – WP4:	
  Enrichment	
  
            – WP1:	
  Models	
  &	
  seman;cs	
  
•  WP10:	
  Management	
  	
  
	
  26-­‐27	
  March	
  2012	
        NoTube	
  3rd	
  review	
     20	
  
Day	
  2	
  

•  Before	
  lunch	
  
            – Showcases	
  :	
  demos	
  of	
  the	
  three	
  use	
  cases	
  
            – Exploita;on	
  
            – Dissemina;on	
  
•  AUer	
  lunch	
  
            – Internal	
  mee;ng	
  reviewers	
  
            – Feedback	
  session	
  
            – 16:00:	
  end	
  of	
  mee;ng	
  

	
  26-­‐27	
  March	
  2012	
             NoTube	
  3rd	
  review	
     21	
  

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NoTube in perspective

  • 1. NoTube  in  perspec.ve   Lora  Aroyo  &  Guus  Schreiber   VU  University  Amsterdam  
  • 2. This  presenta;on   •  Y2  recommenda;ons   •  Some  brief  reflec;ons   •  Agenda    26-­‐27  March  2012   NoTube  3rd  review   2  
  • 3. Y2  RECOMMENDATIONS    26-­‐27  March  2012   NoTube  3rd  review   3  
  • 4. Recommenda;ons   1.  Improve  double  screen  experience  in  uses   cases     2.  Focus  more  on  user  experience  for  each  use   case     3.  Develop  web  services  based  on  the  results  of   the  projects     4.  Think  of  a  beTer  exploita;on  of  the  results   aUer  the  end  of  the  project      26-­‐27  March  2012   NoTube  3rd  review   4  
  • 5. N-­‐screen  demo    26-­‐27  March  2012   NoTube  3rd  review   5  
  • 6. Increasing  user  experience    26-­‐27  March  2012   NoTube  3rd  review   6  
  • 7. iFanzy  showcase    26-­‐27  March  2012   NoTube  3rd  review   7  
  • 8. Service  orienta;on    26-­‐27  March  2012   NoTube  3rd  review   8  
  • 9. NoTube  Portal    26-­‐27  March  2012   NoTube  3rd  review   9  
  • 10. Beancounter  as  a  service    26-­‐27  March  2012   NoTube  3rd  review   10  
  • 11. NoTube  user  portal    26-­‐27  March  2012   NoTube  3rd  review   11  
  • 12.  Exploita;on   •  Extensive  exploita;on  ac;vi;es,  both  in  in   open/public  space  and  proprietary   – Extensive  presenta;on  tomorrow   •  Some  exploita;ons  are  somewhat  unexpected       26-­‐27  March  2012   NoTube  3rd  review   12  
  • 13. Con;nuous  evalua;on   •  Systema;c,  throughout  the  project,  mul;ple   ;mes    26-­‐27  March  2012   NoTube  3rd  review   13  
  • 14. Social  TV  survey    26-­‐27  March  2012   NoTube  3rd  review   14  
  • 15. Social  TV  focus  group    26-­‐27  March  2012   NoTube  3rd  review   15  
  • 16. REFLECTIONS    26-­‐27  March  2012   NoTube  3rd  review   16  
  • 17. What  did  we  achieve?   •  Not:  one  big  integrated  system   •  Rather:  rela;vely  small  nuggets   •  But:  those  nuggets  have  a  silver  lining   – Services,  APIs,  TV  data,  contribu;ons  to  standards   •  Deployed,  also  outside  NoTube   – Insighcul  showcases   – Tested  in  several  cycles   •  Dissemina;on:  e.g.  IBC  (twice),  MIPTV    26-­‐27  March  2012   NoTube  3rd  review   17  
  • 18. Problems  &  mistakes   •  Bridging  the  TV  &  Web  culture   – Proprietary  vs.  open  standards   – Reflected  in  use  cases   •  Need  to  adapt  our  service  approach   •  Adap;ng  to  the  swiUly  changing  reality  of  the   TV  world   – exploita;on      26-­‐27  March  2012   NoTube  3rd  review   18  
  • 19. AGENDA    26-­‐27  March  2012   NoTube  3rd  review   19  
  • 20. Day  1:  technical  workpackages   •  Before  lunch:   – WP6  Architecture   – WP3:  User  profiling  &  recommenda;ons   •  AUer  lunch:   – WP2:  TV  metadata   – WP4:  Enrichment   – WP1:  Models  &  seman;cs   •  WP10:  Management      26-­‐27  March  2012   NoTube  3rd  review   20  
  • 21. Day  2   •  Before  lunch   – Showcases  :  demos  of  the  three  use  cases   – Exploita;on   – Dissemina;on   •  AUer  lunch   – Internal  mee;ng  reviewers   – Feedback  session   – 16:00:  end  of  mee;ng    26-­‐27  March  2012   NoTube  3rd  review   21