Fabio Cattaneo of Polymedia presented on the NoTube project's final platform architecture and sustainability plans. The presentation summarized the goals and achievements of Year 3, including developing a user portal with profile management, activity logging, and app integration capabilities. It also evaluated popular platforms, mainstream solutions, and compared NoTube's services and social features. Finally, it discussed Polymedia's plans to continue developing social TV products after NoTube and opportunities to impact standards bodies and related projects.

1. WP 6
NoTube Architecture
Fabio Cattaneo (Polymedia)
Polymedia, VUA, Pronetics, IRT, OT, OU, RAI

2. Presentation Index
• Year 3 Goals
• Year 3 Achievements
• Final Platform Architecture
• Market and Technology Evaluation
– Introduction
– Popular Platforms Overview
– Summary of Mainstream Solutions
– Hardware, Services and Social Comparison with NoTube
• NoTube User Portal
– Overview
– User Categories
– Integration
– Demo
• Life after NoTube
– Foreground
– Target Markets and Sustainability
• Active during NoTube
• NoTube Impact Factor
• Linked in NoTube
• Learned During NoTube
26-27 March 2012 NoTube 3rd review 2

3. WP6 Year 3 Goals
1. Evolution towards use-case independency
2. Provide support for development and integration of
new services
3. Analysis of NoTube adoption impact
4. Complete development of common modules
Sustainability
26-27 March 2012 NoTube 3rd review 3

4. WP6 Year 3 Achievements
Evolutions towards UC independency / Integration support
Designed and developed the NoTube User Portal
including:
• Web-based front-end
– Static details user management (based on Virtuoso, with
SPARQL end-point)
– Integration of the Beancounter (activity logging on social
networks – WP3)
• RESTful back-end services related to the above
functionalities
26-27 March 2012 NoTube 3rd review 4

5. WP6 Year 3 Achievements
Complete development of common modules
• Implemented the front-end driving Social Networks
stream subscription
• Heavily improved and refactored the user manager
module integration, responsible for managing the
security flow between the Notube Apps and the
APIs.
26-27 March 2012 NoTube 3rd review 5

6. WP6 Year 3 Achievements
NoTube adoption impact [1/2]
• Performed the Evaluation
– Designed evaluation questionnaires for:
• WP2, WP4 – Metadata and Content related services developers
• WP7 (a, b, c) – Broadcasters/Use case leaders
• WP3 – User Profile related services developers
– Created guidelines for low-level technical evaluation
activities related to security and privacy preservation
– Created, published and maintained online surveys
– Collected, elaborated and circulated evaluation results
highlighting potential weaknesses and mitigation actions
26-27 March 2012 NoTube 3rd review 6

7. WP6 Year 3 Achievements
NoTube adoption impact [2/2]
• Collected and analysed information about parallel solutions
outside the NoTube platform domain sharing similarities or
providing inspiration and/or updates in terms of technological
availability.
• Technical similarities to understand pros and cons offered by
the different solutions compared to our project in current and
future stages are considered in this survey along with devices,
delivery models and standards.
26-27 March 2012 NoTube 3rd review 7

8. WP6 Year 3 Achievements
Consolidation and reporting
• Supported evaluation/testing and dissemination
during the consolidation phase (M34-M36)
• Created the D6.4 «NoTube Integrated System 3rd
Prototype» due M33 (Milestone 4)
26-27 March 2012 NoTube 3rd review 8

9. Final Platform Architecture
26-27 March 2012 NoTube 3rd review 9

10. Market and Technology Evaluation
Introduction
• Web, Social, Mobile and TV are merging.
• Smartphones/Tablets as advanced remote controls:
– Interact with social networks while watching TV
– Comment with friends and communities
• Apps on TVs help to browse and consume multimedia
contents.
• The market presents mainstream products supported
by 2 main categories:
1. Electronics and software giants – Focus on popular social
networks integration and basic suggestion mechanisms
2. Smaller start-ups – Focus on a new content consumption
experience basing on social graphs
26-27 March 2012 NoTube 3rd review 10

11. Market and Technology Evaluation
Popular Platforms Overview
• Google TV - TV-based ecosystem from Google
• Yahoo! Connected TV – TV-based platform from Yahoo, provides a huge
list of widgets
• Apple TV – Proprietary standalone digital media receiver from Apple
• Samsung Smart TV – Popular TV platform bringing the mobile world’s
“Apps” concept to TV sets.
• Boxee – Seamlessly support multiple network sources delivery
• Rovi Connected Platform - Enables Android-based devices connecting to
an array of network-capable devices.
• Zune – Microsoft’s video rental service
• Netflix, Hulu – Very popular online sources for multimedia contents
rental, accessible from a wide variety of devices including gaming consoles
26-27 March 2012 NoTube 3rd review 11

12. Market and Technology Evaluation
Summary of Mainstream Solutions
Commercial products focus on 2 main areas:
CONTENT-CENTRIC USER-CENTRIC
 Sony Internet TV  IntoNow
 Logitech Revue  TunerFish
 Apple TV  Miso
 Samsung Smart TV  Yap.TV
 Yahoo! Connected TV  GetGlue
 Microsoft Zune Video Rental
 Boxee
 Lava
26-27 March 2012 NoTube 3rd review 12

13. Market and Technology Evaluation
Hardware Comparison Chart
Solution Name PC Set-Top Box TV Gaming Smartphone Tablet Dedicated
Console Support Support Controller
NoTube
Google TV
Yahoo! Connected
TV
Apple TV
Samsung Smart TV
Boxee
Netflix*
Hulu*
Zune*
* it’s a multimedia service, not a full platform
26-27 March 2012 NoTube 3rd review 13

14. Market and Technology Evaluation
Services Comparison Chart
Solution Name Native Apps Native Personal Native Native Content Native Social
Support Profile Personalised Enrichment Support
Management Recommendation
NoTube
Google TV
Yahoo! Connected TV
Apple TV
Samsung Smart TV
Boxee
Netflix*
Hulu*
Zune*
* it’s a mutlimedia service, not a full platform
26-27 March 2012 NoTube 3rd review 14

15. Market and Technology Evaluation
Social Comparison Chart
Solution Social Activity Chat and EPG Personal Check-in Achieveme Ambient
Name Networks Streams Groups Recommen nts (bonus Sensing
Integration dation contents
unlock)
NoTube
IntoNow
TunerFish
Miso
Yap.TV
GetGlue
26-27 March 2012 NoTube 3rd review 15

16. NoTube User Portal
Overview
• The NoTube User Portal has been redesigned:
– HTML + JQuery framework for the front-end
– Integrates the Beancounter
– Supports NoTube Apps
– Supports End-Users and Administrators
– Provides back-end RESTful services for integration
26-27 March 2012 NoTube 3rd review 16

17. NoTube User Portal
User Categories
• Administrators can:
– Edit NoTube Apps in terms of configuration panel,
description, icon, etc.
– Add new NoTube Apps, by importing a properly formatted
application manifest
• End-Users can:
– Manage profile information
– Browse NoTube Apps and choose the desired one,
granting/denying access to static and dynamic profile data
26-27 March 2012 NoTube 3rd review 17

18. NoTube User Portal
Integration
• 2 demo Apps have been included in the repository:
1. EPG – Integrates EPG services provided by NoTube together with
user preferences accessed through the Portal back-end
2. Enrichment – Integrates recommendation services linked to the user
profile and enrichment services
• Project Use Cases can be treated as NoTube Apps
with the following Integration Requirements:
– 1st Level: provide a Web-based entry point (URI)
– 2nd Level: adapt the application logic in order to invoke
Portal back-end services (profile management and
application custom preference management)
26-27 March 2012 NoTube 3rd review 18

19. NoTube User Portal
26-27 March 2012 NoTube 3rd review 19

20. NoTube User Portal
26-27 March 2012 NoTube 3rd review 20

21. NoTube User Portal
Login
26-27 March 2012 NoTube 3rd review 21

22. NoTube User Portal
Home
26-27 March 2012 NoTube 3rd review 22

23. NoTube User Portal
Edit Profile (1/2)
26-27 March 2012 NoTube 3rd review 23

24. NoTube User Portal
Edit Profile (2/2)
26-27 March 2012 NoTube 3rd review 24

25. NoTube User Portal
Adding a Social Network (OAUTH)
26-27 March 2012 NoTube 3rd review 25

26. NoTube User Portal
Privacy Protection
26-27 March 2012 NoTube 3rd review 26

27. NoTube User Portal
Adding Apps
26-27 March 2012 NoTube 3rd review 27

28. NoTube User Portal
App-Specific Configuration
26-27 March 2012 NoTube 3rd review 28

29. NoTube User Portal
App Showcase (EPG)
26-27 March 2012 NoTube 3rd review 29

30. NoTube User Portal
App Showcase (Enrichment)
26-27 March 2012 NoTube 3rd review 30

31. NoTube User Portal
Apps Administrator
26-27 March 2012 NoTube 3rd review 31

32. NoTube User Portal
New App Description
26-27 March 2012 NoTube 3rd review 32

33. NoTube User Portal
New App Configuration Panel Visual Editing
26-27 March 2012 NoTube 3rd review 33

34. Life after NoTube
Foreground
Polymedia and KIT digital are already
working on a further implementation
of the “Social TV” product
(http://www.kitd.com/solutions/social-tv/)
Company’s business interest is focused on the experience
acquired in NoTube about:
 Delivering Interactive Broadband TV
 Improving Mobile TV Remote with EPG functionalities
 Implementing advanced search functionalities
 Improving Profile Management with social activities
 Improving Content Recommendations
26-27 March 2012 NoTube 3rd review 34

35. Life after NoTube
Target Market and Sustainability
• Polymedia customer base includes:
– Large broadcasters (Mediaset, RAI and La7 in Italy, Telecinco in Spain)
– Triple and quadruple player telecom operators (Telecom Italia,
FastWeb/Swisscom Group, Vodafone Italia, 3 Italia and Belgacom)
– Editorial and publishing groups (De Agostini, Mondadori, Il Sole 24 ore,
ADNKronos, Sport Network in Italy and the Guardian Media Group Regional in
UK)
– Advertising agencies and directories (Publitalia ’80 and Seat Pagine Gialle)
• In addition to that, Polymedia, part of KIT digital family, directly benefits
from the holding company’s market strength:
– Leading global provider of video asset management and multi-screen IP-based
delivery solutions
– Revenue model mainly based on recurring SaaS showing a strong and
consistent revenue growth
26-27 March 2012 NoTube 3rd review 35

36. Active during NoTube
2011
• Joined IBC 2011
 Supported Semantic Personalised News demonstrator preparation
 Advertised NoTube jointly with commercial demonstrations at Polymedia and KIT
digital stands.
• Joined NEM-Summit 2011
 UC 7a by RAI and Polymedia at RAI’s booth
 Supported the preparation of the UC 7.a presentation
 Papers available in NEM Conference Proceedings
(http://nem-summit.eu/files/2011/11/2011-
Proceedings.pdf)
• Organised internal meetings with the following goals:
 Share the project knowledge with company's commercial BU
 Support the re-engineering and inspiration of features to be implemented in KIT
digital's Social TV solution
26-27 March 2012 NoTube 3rd review 36

37. NoTube Impact Factor
• Within the Consortium
– Impact on industry (broadcaster and service developers) assessed
through WP6 evaluation → weakness and mitigation actions
• Outside the Consortium
– Standards&de-facto standards adopted/considered (REST, SOAP, RDF,
TV-Anytime, BMF, XMPP, etc.)
– HbbTV Consortium and other related projects (e.g. FI-content and HBB
Next) very interested in “learning” from NoTube
• Provision of Applications
• Findings about different Hybrid TV systems
• Data aggregation and enrichment
• User profiling
26-27 March 2012 NoTube 3rd review 37

38. Linked in NoTube
• The Architecture is transverse to the project
• Involved actors:
– User profile management (WP3)
– Platform services (WP1, 2, 3, 4)
– Semantic middleware (WP5)
– Applications, including use cases (WP 7.a, 7.b, 7.c)
26-27 March 2012 NoTube 3rd review 38

39. Learned during NoTube [1/2]
• The integration process is not always transparent to the Broadcasters
 The integration approach should be carefully planned in the context of
the considered workflow
• Collecting clear requirements from a service developer perspective is a
hard task
 In the real world it’s better to focus on broadcaster’s requirements
instead of individual research objectives
• The added value introduced by platform services heavily depends on the
Broadcaster’s internal workflow
 While some services may not be remarkable as expected, others could
provide positive results
26-27 March 2012 NoTube 3rd review 39

40. Learned during NoTube [2/2]
• Providing only one choice for integrating services is a limitation
 In NoTube services can be reached directly or through the Semantic
Broker
• Having a central entry point for managing users and applications
preferences helps populating the platform community
 Direct interface for end-users and newcomers.
 Social-related services (i.e. recommendations) indirectly benefit from
this approach
26-27 March 2012 NoTube 3rd review 40

41. Thank you
26-27 March 2012 NoTube 3rd review 41