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  3
                              User	
  profiling	
  and	
  
                          Recommenda5on	
  (Part	
  2a)
                                BBC,	
  Pro-­‐ne+cs,	
  VUA
                                                              1

Wednesday, March 28, 12
Recommendation




                26-27 March 2012   NoTube 3rd Review   2

Wednesday, March 28, 12
Recommendation

                                   surface interesting, new &
                                   relevant programs to
                                   individual and group users




                26-27 March 2012            NoTube 3rd Review   2

Wednesday, March 28, 12
Recommendation

                                   surface interesting, new &
                                   relevant programs to
                                   individual and group users




                                                                find the balance
                                                                between
                                                                serendipity
                                                                & diversity of
                                                                recommendations




                26-27 March 2012            NoTube 3rd Review      2

Wednesday, March 28, 12
Recommendation

                                   surface interesting, new &
                                   relevant programs to
                                   individual and group users




        combine in a
                                                                find the balance
        complementary way
                                                                between
        statistical &
                                                                serendipity
        semantic approaches
                                                                & diversity of
                                                                recommendations




                26-27 March 2012            NoTube 3rd Review      2

Wednesday, March 28, 12
Recommendation

                                   surface interesting, new &
                                   relevant programs to
                                   individual and group users

                                                 LOD

                                            METADATA
        combine in a
                                           ENRICHMENT           find the balance
        complementary way
                                                                between
        statistical &                        CONTENT            serendipity
        semantic approaches                  PATTERNS           & diversity of
                                                                recommendations
                                          DEMOGRAPHICS




                26-27 March 2012            NoTube 3rd Review      2

Wednesday, March 28, 12
Recommendation

                                   surface interesting, new &
                                   relevant programs to
                    COLD           individual and group users
                    START
                                                 LOD                   PRIVACY

                                            METADATA
        combine in a
                                           ENRICHMENT           find the balance
        complementary way
                                                                between
        statistical &                        CONTENT            serendipity
        semantic approaches                  PATTERNS           & diversity of
                                                                recommendations
                                          DEMOGRAPHICS



                                                                 INTRUSIVENESS


                26-27 March 2012            NoTube 3rd Review      2

Wednesday, March 28, 12
Semantic recommendation:
                     Data sources

        • User data: Beancounter profiles
         • weighted interests
         • enriched with DBPedia concepts
        • Program data: BBC TV metadata
         • structured and textual description
         • enriched with DBPedia, Freebase, LinkedMDB concepts
        • Measures:
         • popularity of metadata properties
         • popularity of content patterns

                26-27 March 2012   NoTube 3rd Review   3

Wednesday, March 28, 12
Semantic recommendation:
                         Process
            1. Analysis of LOD sources




                26-27 March 2012         NoTube 3rd Review   4

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                   1. Analysis of LOD sources




                26-27 March 2012              NoTube 3rd Review   4

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                     1. Analysis of LOD sources
            Dataset          LinkedMDB         DBpedia          Freebase
            #triples               6,147,978   385,000,000      337,203,427
            #props                      221           1643                n.a.
            #types                       53      3,640,000           12,000,000




                26-27 March 2012                 NoTube 3rd Review                4

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                     1. Analysis of LOD sources
            Dataset          LinkedMDB         DBpedia          Freebase
            #triples               6,147,978   385,000,000      337,203,427
            #props                      221           1643                n.a.
            #types                       53      3,640,000           12,000,000

                                                               Properties             #triples
                                                foaf:page                               512,944
                                                http://purl.org/dc/terms/date            74,111
                                                foaf:made                                53,180
                                                linkedmdb:actor_actorid                  50,603
                                                dbprop:hasPhotoCollection                30,354


                26-27 March 2012                 NoTube 3rd Review                4

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                     1. Analysis of LOD sources
            Dataset          LinkedMDB         DBpedia          Freebase
            #triples               6,147,978   385,000,000      337,203,427
            #props                      221           1643                n.a.
            #types                       53      3,640,000           12,000,000

                                                               Properties             #triples
                                                foaf:page                               512,944
                                                http://purl.org/dc/terms/date            74,111
                                                foaf:made                                53,180
                                                linkedmdb:actor_actorid                  50,603
                                                dbprop:hasPhotoCollection                30,354


                26-27 March 2012                 NoTube 3rd Review                4

Wednesday, March 28, 12
Semantic recommendation:
                         Process
             1. Analysis of LOD sources




                26-27 March 2012          NoTube 3rd Review   4

Wednesday, March 28, 12
Semantic recommendation:
                         Process
            1. Analysis of LOD sources
            2. Selection of popular and relevant types and their patterns




                26-27 March 2012      NoTube 3rd Review       5

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                             1. Analysis of LOD sources

               2. Selection of popular and relevant types and their patterns
                                          foaf:made
                                                                                                                 rdfs:literal
           movie:film                                                     foaf:Person
                                      movie:director

                                od        movie:actor
                                     dli




                                                                                                                    lm
                                        nk
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                                                                                                     ov
                                                                oddlink:interlink
                                             ig




                                                                                                    m
                                                _
                                                film




                                                                                       movie:performance
                                       movie:film_crew_gig
                                                                                                      (Example from LinkedMDB)



                26-27 March 2012                                        NoTube 3rd Review                 5

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                             1. Analysis of LOD sources

               2. Selection of popular and relevant types and their patterns
                                            foaf:made
                                                                                                                  rdfs:literal
           movie:film                                                     foaf:Person
                                      movie:director

                                od          movie:actor
                                     dli




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                                        nk
                          m
                          m




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                           ov




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                                             iig
                                               g_




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                                                 _
                                                fm
                                                fiilm




          Path of length 2
          Frequency 3,851,200                                                          movie:performance
                                        movie:film_crew_gig
                                                                                                       (Example from LinkedMDB)



                26-27 March 2012                                        NoTube 3rd Review                  5

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                             1. Analysis of LOD sources

               2. Selection of popular and relevant types and their patterns
                                          foaf:made
                                                                                                                 rdfs:literal
           movie:film                                                     foaf:Person
                                      movie:director

                                od        movie:actor
                                     dli




                                                                                                                    lm
                                        nk
                          m




                                                                                                                 _fi
                                                                                m
                                             :lin
                           ov




                                                                                                               ce
                                                                                 ov
                                                  k   _s
                             ie




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                                                        ou
                                :fil




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                                                                                           rm
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                                                                                             an
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                                                                                                     ie
                                                                                               ce
                                           g




                                                                                                     ov
                                                                oddlink:interlink
                                             ig




                                                                                                    m
                                                _
                                                film




          Path of length 2
          Frequency 199,443                                                            movie:performance
                                       movie:film_crew_gig
                                                                                                      (Example from LinkedMDB)



                26-27 March 2012                                        NoTube 3rd Review                 5

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                             1. Analysis of LOD sources

               2. Selection of popular and relevant types and their patterns
                                          foaf:made
                                                                                                                 rdfs:literal
           movie:film                                                     foaf:Person
                                      movie:director

                                od        movie:actor
                                     dli




                                                                                                                    lm
                                        nk
                          m




                                                                                                                 _fi
                                                                                m
                                             :lin
                           ov




                                                                                                               ce
                                                                                 ov
                                                  k   _s
                             ie




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                                                        ou
                                :fil




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                                        w_




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                                                                                               ce
                                           g




                                                                                                     ov
                                                                oddlink:interlink
                                             ig




                                                                                                    m
                                                _
                                                film




          Path of length 3
          Frequency 6,032,799                                                          movie:performance
                                       movie:film_crew_gig
                                                                                                      (Example from LinkedMDB)



                26-27 March 2012                                        NoTube 3rd Review                 5

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                             1. Analysis of LOD sources

               2. Selection of popular and relevant types and their patterns
                                          foaf:made
                                                                                                                 rdfs:literal
           movie:film                                                     foaf:Person
                                      movie:director

                                od        movie:actor
                                     dli




                                                                                                                    lm
                                        nk
                          m




                                                                                                                 _fi
                                                                                m
                                             :lin
                           ov




                                                                                                               ce
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                             ie




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                                           g




                                                                                                     ov
                                                                oddlink:interlink
                                             ig




                                                                                                    m
                                                _
                                                film




          Path of length 3
          Frequency 3,851,200                                                          movie:performance
                                       movie:film_crew_gig
                                                                                                      (Example from LinkedMDB)



                26-27 March 2012                                        NoTube 3rd Review                 5

Wednesday, March 28, 12
Semantic recommendation:
                         Process
                                             1. Analysis of LOD sources

               2. Selection of popular and relevant types and their patterns
                                          foaf:made
                                                                                                                 rdfs:literal
           movie:film                                                     foaf:Person
                                      movie:director

                                od        movie:actor
                                     dli




                                                                                                                    lm
                                        nk
                          m




                                                                                                                 _fi
                                                                                m
                                             :lin
                           ov




                                                                                                               ce
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                                                  k   _s
                             ie




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                                :fil




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                                                                                               ce
                                           g




                                                                                                     ov
                                                                oddlink:interlink
                                             ig




                                                                                                    m
                                                _
                                                film




          Path of length 3
          Frequency 3,409,791                                                          movie:performance
                                       movie:film_crew_gig
                                                                                                      (Example from LinkedMDB)



                26-27 March 2012                                        NoTube 3rd Review                 5

Wednesday, March 28, 12
Acknowledgements




                26-27 March 2012   NoTube 3rd Review   6

Wednesday, March 28, 12

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NoTube: Pattern-based Recommendations (part 1)

  • 1. WP  3 User  profiling  and   Recommenda5on  (Part  2a) BBC,  Pro-­‐ne+cs,  VUA 1 Wednesday, March 28, 12
  • 2. Recommendation 26-27 March 2012 NoTube 3rd Review 2 Wednesday, March 28, 12
  • 3. Recommendation surface interesting, new & relevant programs to individual and group users 26-27 March 2012 NoTube 3rd Review 2 Wednesday, March 28, 12
  • 4. Recommendation surface interesting, new & relevant programs to individual and group users find the balance between serendipity & diversity of recommendations 26-27 March 2012 NoTube 3rd Review 2 Wednesday, March 28, 12
  • 5. Recommendation surface interesting, new & relevant programs to individual and group users combine in a find the balance complementary way between statistical & serendipity semantic approaches & diversity of recommendations 26-27 March 2012 NoTube 3rd Review 2 Wednesday, March 28, 12
  • 6. Recommendation surface interesting, new & relevant programs to individual and group users LOD METADATA combine in a ENRICHMENT find the balance complementary way between statistical & CONTENT serendipity semantic approaches PATTERNS & diversity of recommendations DEMOGRAPHICS 26-27 March 2012 NoTube 3rd Review 2 Wednesday, March 28, 12
  • 7. Recommendation surface interesting, new & relevant programs to COLD individual and group users START LOD PRIVACY METADATA combine in a ENRICHMENT find the balance complementary way between statistical & CONTENT serendipity semantic approaches PATTERNS & diversity of recommendations DEMOGRAPHICS INTRUSIVENESS 26-27 March 2012 NoTube 3rd Review 2 Wednesday, March 28, 12
  • 8. Semantic recommendation: Data sources • User data: Beancounter profiles • weighted interests • enriched with DBPedia concepts • Program data: BBC TV metadata • structured and textual description • enriched with DBPedia, Freebase, LinkedMDB concepts • Measures: • popularity of metadata properties • popularity of content patterns 26-27 March 2012 NoTube 3rd Review 3 Wednesday, March 28, 12
  • 9. Semantic recommendation: Process 1. Analysis of LOD sources 26-27 March 2012 NoTube 3rd Review 4 Wednesday, March 28, 12
  • 10. Semantic recommendation: Process 1. Analysis of LOD sources 26-27 March 2012 NoTube 3rd Review 4 Wednesday, March 28, 12
  • 11. Semantic recommendation: Process 1. Analysis of LOD sources Dataset LinkedMDB DBpedia Freebase #triples 6,147,978 385,000,000 337,203,427 #props 221 1643 n.a. #types 53 3,640,000 12,000,000 26-27 March 2012 NoTube 3rd Review 4 Wednesday, March 28, 12
  • 12. Semantic recommendation: Process 1. Analysis of LOD sources Dataset LinkedMDB DBpedia Freebase #triples 6,147,978 385,000,000 337,203,427 #props 221 1643 n.a. #types 53 3,640,000 12,000,000 Properties #triples foaf:page 512,944 http://purl.org/dc/terms/date 74,111 foaf:made 53,180 linkedmdb:actor_actorid 50,603 dbprop:hasPhotoCollection 30,354 26-27 March 2012 NoTube 3rd Review 4 Wednesday, March 28, 12
  • 13. Semantic recommendation: Process 1. Analysis of LOD sources Dataset LinkedMDB DBpedia Freebase #triples 6,147,978 385,000,000 337,203,427 #props 221 1643 n.a. #types 53 3,640,000 12,000,000 Properties #triples foaf:page 512,944 http://purl.org/dc/terms/date 74,111 foaf:made 53,180 linkedmdb:actor_actorid 50,603 dbprop:hasPhotoCollection 30,354 26-27 March 2012 NoTube 3rd Review 4 Wednesday, March 28, 12
  • 14. Semantic recommendation: Process 1. Analysis of LOD sources 26-27 March 2012 NoTube 3rd Review 4 Wednesday, March 28, 12
  • 15. Semantic recommendation: Process 1. Analysis of LOD sources 2. Selection of popular and relevant types and their patterns 26-27 March 2012 NoTube 3rd Review 5 Wednesday, March 28, 12
  • 16. Semantic recommendation: Process 1. Analysis of LOD sources 2. Selection of popular and relevant types and their patterns foaf:made rdfs:literal movie:film foaf:Person movie:director od movie:actor dli lm nk m _fi m :lin ov ce ov k _s ie ie an ou :fil :p rc rm e m er e rfo _c fo rm re e :p an w_ ie ce g ov oddlink:interlink ig m _ film movie:performance movie:film_crew_gig (Example from LinkedMDB) 26-27 March 2012 NoTube 3rd Review 5 Wednesday, March 28, 12
  • 17. Semantic recommendation: Process 1. Analysis of LOD sources 2. Selection of popular and relevant types and their patterns foaf:made rdfs:literal movie:film foaf:Person movie:director od movie:actor dli lm nk m m _fi m m :lin ov ce ov ov k v _s iie e: iie an ou e: :p f fiillm rc pe rm e er e rfo rfo _c _c fo rm rm re e ew :p an w_ ie nc _g ce g ov e oddlink:interlink iig g_ m _ fm fiilm Path of length 2 Frequency 3,851,200 movie:performance movie:film_crew_gig (Example from LinkedMDB) 26-27 March 2012 NoTube 3rd Review 5 Wednesday, March 28, 12
  • 18. Semantic recommendation: Process 1. Analysis of LOD sources 2. Selection of popular and relevant types and their patterns foaf:made rdfs:literal movie:film foaf:Person movie:director od movie:actor dli lm nk m _fi m :lin ov ce ov k _s ie ie an ou :fil :p rc rm e m er e rfo _c fo rm re e :p an w_ ie ce g ov oddlink:interlink ig m _ film Path of length 2 Frequency 199,443 movie:performance movie:film_crew_gig (Example from LinkedMDB) 26-27 March 2012 NoTube 3rd Review 5 Wednesday, March 28, 12
  • 19. Semantic recommendation: Process 1. Analysis of LOD sources 2. Selection of popular and relevant types and their patterns foaf:made rdfs:literal movie:film foaf:Person movie:director od movie:actor dli lm nk m _fi m :lin ov ce ov k _s ie ie an ou :fil :p rc rm e m er e rfo _c fo rm re e :p an w_ ie ce g ov oddlink:interlink ig m _ film Path of length 3 Frequency 6,032,799 movie:performance movie:film_crew_gig (Example from LinkedMDB) 26-27 March 2012 NoTube 3rd Review 5 Wednesday, March 28, 12
  • 20. Semantic recommendation: Process 1. Analysis of LOD sources 2. Selection of popular and relevant types and their patterns foaf:made rdfs:literal movie:film foaf:Person movie:director od movie:actor dli lm nk m _fi m :lin ov ce ov k _s ie ie an ou :fil :p rc rm e m er e rfo _c fo rm re e :p an w_ ie ce g ov oddlink:interlink ig m _ film Path of length 3 Frequency 3,851,200 movie:performance movie:film_crew_gig (Example from LinkedMDB) 26-27 March 2012 NoTube 3rd Review 5 Wednesday, March 28, 12
  • 21. Semantic recommendation: Process 1. Analysis of LOD sources 2. Selection of popular and relevant types and their patterns foaf:made rdfs:literal movie:film foaf:Person movie:director od movie:actor dli lm nk m _fi m :lin ov ce ov k _s ie ie an ou :fil :p rc rm e m er e rfo _c fo rm re e :p an w_ ie ce g ov oddlink:interlink ig m _ film Path of length 3 Frequency 3,409,791 movie:performance movie:film_crew_gig (Example from LinkedMDB) 26-27 March 2012 NoTube 3rd Review 5 Wednesday, March 28, 12
  • 22. Acknowledgements 26-27 March 2012 NoTube 3rd Review 6 Wednesday, March 28, 12