Quiterian offers a Partnership Program based on: - Differentiation: Quiterian DDWeb is the right complement of BI, the following step to traditional BI. Our partners can stop competing in price and start to offer a unique, differentiated product, far away from the fierce competence of traditional products. - Business opportunities: Reach new market niches along with Quiterian and its advanced analytics solutions for business users on Big Data. - High profitability: Quiterian’s partnership program offers wide margins as well as the possibility of providing customers with many high-value professional services. - Growth: Quiterian is the long-term technological partner to grow together with, in a balanced and close to high performance relationship.

1. Quiterian Business Partner Network
The value of partnering with Quiterian
Quiterian offers a Partnership Program based on:
Differentiation: Quiterian DDWeb is the right complement of BI, the following step
to traditional BI. Our partners can stop competing in price and start to offer a unique,
differentiated product, far away from the fierce competence of traditional products.
Business opportunities: Reach new market niches along with Quiterian and its
advanced analytics solutions for business users on Big Data.
High profitability: Quiterian’s partnership program offers wide margins as well as
the possibility of providing customers with many high-value professional services.
Growth: Quiterian is the long-term technological partner to grow together with, in a
balanced and close to high performance relationship.

2. Quiterian, the right complement of traditional BI systems
Advanced Analytics and instant predictions for better and faster decisions
Quiterian starts where traditional tools end. It does what traditional BI systems don’t. Making Advanced Analytics
and Predictive Analysis techniques accessible to business users, this 100% self-service and agile BI platform leaves
predefined reporting, dynamic display and drill-down far behind.
Quiterian DDWeb is the fastest and easiest self-service and agile Based on Advanced Analytics and Predictive techniques,
BI platform for business users who manage unlimited volumes Quiterian allows its users to anticipate to competitors and
of data and look for a flexible, limitless and dynamic interaction identify business opportunities early in advance, while reducing
with their data, from which to extract added value for the risks and costs. In addition to getting to know what happened,
business instantly and self-sufficiently, while keeping a high it is possible to understand why something happened
performance level. Quiterian enables to move from reporting and, furthermore, what will occur in the future. Companies
focused on repeatable facts and “the official” truth or on what equipped with Quiterian DDWeb are ready to react quickly to
is already known (monthly balance sheet, annual budget, KPIs ever-changing business needs and regulatory requirements,
control, sales report) to analytical technology for a deeper, more speeding their strategic decision-making up, reducing
valuable analysis not for good decisions but for better and faster dependence on IT and gaining thus efficiency and effectiveness
decisions. in all their business processes.
Positioning: Self-service and Agile BI
...........................................
“ Quiterian and its Dynamic Data Web product
(...) Effectively a large-scale data discovery offering,
its core value proposition is easing the use of data
mining and statistical analysis, and thus making these
capabilities more broadly available ”
Magic Quadrant Customer Survey research notes.
Gartner’s Magic Quadrant
for BI Platforms, 2011
...........................................
Why to choose Quiterian DDWeb?
If you are a Tier 1 or a business user on Big Data and thus look “ Defending the premise that Agility is the key for
for a dynamic interaction with those data at the highest efficiency and effectiveness in business processes, Boris
performance. Evelson establishes four types of ‘New Generation
If you already have a predefined BI application but want to Technologies’ in his report ‘Trends 2011 and Beyond:
complement it with self-service Advanced and Predictive
Analytics
Business Intelligence’: Automated, Unified, Pervasive and
If, in addition to getting to know what happened, you need to Unlimited. Quiterian is featured in the four categories,
know why it happened and what will happen next. strengthening its alignment with the ‘New BI’ and
If you want to identify opportunities early in advance, reduce demonstrating that not only does the company provide
risks and costs.
If you need to react fast to your ever-changing business
agility and self-sufficiency to users, but also that it is
needs and regulatory requirements. consistent with the business goals ”
If you wish for:
More speed. Trends 2011 and Beyond: Business Intelligence.
Self-service: user empowerment and ease of use.
Reduction of IT’s workload and costs. EVELSON, Boris (Forrester)
Improvement in efficiency and competitivity. March 31, 2011
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www.quiterian.com info@quiterian.com 2

3. Customers that lead in their sectors
Among Quiterian’s customers are leader companies in their sectors (Telefonica, Vodafone, Orange, Telepizza, Volkswagen, Renault,
Bayer, Endesa, Bupa, El Corte Inglés, BBVA, La Caixa, Sanofi, Inversis, Air Miles), as well as some of the most advanced government
institutions, security/police forces and health organizations within Europe.
Marketing
Advanced
Analytics
Customer Health
Advanced Advanced
Analytics Analytics
Web Advanced
Advanced Industry
Analytics Solutions
Self-service Business
& Agile BI Competitiveness
Analytics Solutions
...........................................
“ We are excited to offer a cost-effective, powerful BI
solution to our customers that will provide the agility
and speed that is often lacking
with traditional
Quiterian’s partners profile BI implementations ”
Distributor – Specialist in BI (VAR-Value Added Reseller): Holly Manzano, CEO
A company specializing in Business Intelligence that sells BIS Consulting (USA & China)
DDWeb together with its professional services, in order to
extend Quiterian DDWeb’s capabilities in high-value projects.
...........................................
ISV - OEM: Manufacturer specializing in vertical software, “ Our market demands fast solutions
which adds DDWeb’s analytical and dynamic reporting implementation, bringing a kind of excellence in
capabilities to its own transactional software as an OEM. business analysis, and we believe that Dynamic
Implementation Consultants: Data Web is the enabler of the next step in Business
Business consultants who render their professional service Intelligence applications ”
(with certified-by-Quiterian’s staff ) in the implementation and
use of Quiterian DDWeb when the customer demands it. They
put their own business expertise into practice in high Newton Ide, CEO
productive and valuable projects. Leega (Brazil)
...........................................
www.quiterian.com info@quiterian.com 3

4. Go-to-market strategy: 125+ Specific Business Solutions
As a Solutions company willing to improve business competitiveness It’s been every so often demonstrated that,
and efficiency of organizations, Quiterian has combined its own the more and better analysis a company makes,
expertise with its customers and partners’ feedback plus accurate the more efficient and competitive it is.
understanding of current companies and institutions’ ever-changing However, the percentage of companies that actually use
needs in order to build a go-to-market strategy based on 125+
advanced analytics techniques is still very low
Specific Business Solutions (SBS). This means, a catalogue of multiple
vertical and cross solutions is targeted to any organization,
department or business area, regardless the sector they belong to and
Advanced Analytics techniques
with no need business users having technical skills, but goal-focused
and based on the belief Advanced Analytics and Predictive do cause
deep impact on the business. Quiterian’s SBS are classified into seven
main Advanced Analytics categories: Customer, Marketing, Web, BI,
Industry, Business and Health.
Customer Advanced Analytics
C4.5 Decision Tree. Makes predictions that help identify
Churn prediction, 360º customers view, cross and up selling , Basket business opportunities, threats and risks in advance.
Analysis, future customer behaviour prediction, Cart path
knowledge, customer allocation, customer value loosing soon
identification, Share Wallet, RFM analysis,...
Marketing Advanced Analytics
Multiwave campaigns, smart segmentation, channels optimization,
quick count & selection, multichannel campaign management,
efficiency in campaigns workflow, best channel identification,
Venn’s Diagram. Creates various groups of value, and looks
opportunities based on market and rival analysis,... for coincidences and differences.
Web Advanced Analytics
Web Analytics integrating transactional data and campaigns, web
visitors analytic behaviour, optimal web visits classification,...
Business Competitiveness Solutions
Data quality, fraud detection, IT’s workload reduction, phone cost
reduction, quick response to unexpected matters, risk identification,
Profile. Identifies which variables describe customers the
failure profiles and key factors classification, improvement in call cen- best, and explains why something happens.
ters, monitoring, automating and optimizing customers processes,...
Advanced Industry Solutions
eCommerce, financial services, Public Administration, Telecomms,
police, public transportation, university & education,...
Self-service & Agile BI Analytics
Fast integration of miscellaneous data sources, immediate data
Dynamic Reporting. Personalized and interactive dashboards
model enrichment, Web Analytics & high scalable platform, highly that show the results of the analysis graphically or detached.
secured analytic platform, intelligent monitoring and workflow,...
Health & Pharma Advanced Analytics
Efficiency in epidemiology and EHR analysis, fraud detenction in
health services & prescriptions, hospital indicators and dynamic
dashboards, improvement in emergency dispatchers, instant analysis,
logistics & delivery optimization, product yield analysis,...
u Have a look here at Quiterian’s iWorkflow. For processes automation, best practices
Specific Business Solutions (SBS) Catalogue optimization, KPIs monitoring and resources maximization.
www.quiterian.com info@quiterian.com 4

5. Partnership’s value proposition: Differentiation, High profitability, Growth
We are looking for partners with expertise on BI, current customers base, interested in being differentiated and enthusiastic
about providing Business Value to their customers, far away from professional BI services.
For achieving this purpose, Quiterian makes miscellaneous resources available to its partners, throughout a supportive Partnership
Program, and ensures they are to be gaining leads according to a strategic business plan together with its Leads Generation Activities.
Lead Generation Activities and customized services Approach to our partners’ roles
Access to a collection of high value, attractive, relevant, up- We do offer a differentiated product, with proven value and
to-date and goal-focused documents, both from the technical which ensures quick wins, but expect from partners:
and the business perspective, in order our partners can replicate High margin over licensee and maintenance (on-premise)
our prior experiences with customers from different sectors. Professional services for implementation and future
Customized communications plan aimed to promote the enhancements
strategic alliance and to ensure leads generation, regarding
which partners are provided with regular visits & alerts reports, Benefits: Less costs, more sales, less risks
plus details about their organization are posted on Quiterian’s Maximizing the current customers base value
website. They also benefit from the awareness we generate from Incremental value for customers portfolio
several fronts (email marketing and adwords campaigns, events, Additional incomes with no extra customer acquisition cost
publicity, press coverage, actions involving the Analysts,…) Gaining new customers from all competitive business
Staff training (business, consultant, systems programmer) industries (health, telecomms, retail, police,...)
and both a technical and a business manager assigned. Replicating Quiterian’s customers and success industries
“Enterprises with a traditional BI platform standard also employ
Quiterian Analytics SaaS complementary products for advanced visualization, with interactive user
interfaces and in-memory architectures. An increasing number of
As fast, user-friendly, customizable, scalable and transparent organizations, led by business users, are successfully deploying data discovery
as the on-premise model but offering, in addition, flexible tools as the enterprise standard and alternative to traditional BI platforms”
rental, immediate deployment and automatic updates, Rita L. Sallam
transforming organizational capex into opex, and aligning ‘BI Platforms User Survey, 2011: Customers Rate Their BI Platform Vendors’
needs and requirements of business users and IT. April 4, 2011; www.gartner.com
Data security is furthermore ensured through SAS 70 Type II
(for the USA) and TIER 3 (valid for the states in the EU)
auditing standards. How Quiterian DDWeb complements traditional BI
u For information in detail about Quiterian Analytics Reveals not only what has happened, but also why has it happened
SaaS, visit www.quiterian.com and, furthermore, what will happen next
Provides self-service and agile Advanced Analytics for business users
Ensures the fastest and easiest Data Mining and Predictive Analysis
Have a look at Quiterian DDWeb’s modules and available
components at www.quiterian.com Delivers self-service capabilities to complement predefined reporting
“Most of our customers currently use traditional BI platforms in
You can ask for the whole Partnership Program addition to Quiterian DDWeb”
at info@quiterian.com (Josep Arroyo, CEO of Quiterian)
EMEA USA LATAM
Francesc Viana Mode Baldeh Marcelo Arnone
EMEA Channel Manager Inside Sales Channel VP
fviana@quiterian.com mbaldeh@quiterian.com marnone@quiterian.com
EUROPE HEADQUARTERS - QUITERIAN BARCELONA USA HEADQUARTERS - QUITERIAN MIAMI
C/ Frederic Mompou 5, Edif. Euro 3, Planta 3ª 2655 LeJeune Road, Suite 810
E-08960 Sant Just Desvern, BCN (Spain) Coral gables, FL 33134
+34 93 371 44 70 1-306-442-4890
www.quiterian.com info@quiterian.com 5