Sample Report Writing For Marketers

Objectives ,[object Object],[object Object]

Important marketing tools ,[object Object],[object Object],[object Object],[object Object]

Macro-environment: PESTED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The marketing mix (4 Ps) ,[object Object],[object Object],[object Object],[object Object]

SWOT Analysis Threats Opportunities Weaknesses Strengths

Current Competition Power of buyers Power of suppliers Potential Competitors Threat of Substitutes Porter’s five competitive forces

Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Conclusion How would you sum up the situation? ,[object Object],Observations & Recommendations What should be done based on the evidence? ,[object Object],[object Object],[object Object],Results / Findings What information are you relaying? How can this information be analyzed? ,[object Object],[object Object],[object Object],[object Object],Introduction & Background Why and how did you write this report? ,[object Object],Executive Summary What does this report investigate?

Milestones ,[object Object],[object Object],[object Object]

Sample Report Writing For Marketers

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