1. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
NOISE
POP 22S P ON S OR S H I P I N F OR M AT I ON
Noise Pop
February 25–March 2, 2014
San Francisco, CA
The West Coast’s premier Indie
Music, Film and Arts Festival

2. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
2
Noise Pop, the West Coast’s premier indie music, film and arts festival,
returns February 25–March 2, 2014 for its 22nd year!
Noise Pop sprang to life in 1993: a single night in a small club showcasing the best
the burgeoning San Francisco underground music scene had to offer. Over the
last twenty one years, Noise Pop has developed into one of the country’s leading
independent music festivals featuring many influential artists and musicians. The
event has achieved grassroots and critical success as well as international recog-
nition.
Noise Pop Festival today has evolved into a dynamic city-wide
multi-media experience that now includes concerts, a film se-
ries, art shows, culinary events, a pop up store, and a unique
interactive workshop event—Culture Club.
NOISE POP 22

3. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
3
With dozens of established and emerging artists, Noise Pop is one of the nation’s premier festivals for live independent music.
Many of the most important artists of our time—including The White Stripes, Death Cab For Cutie, Modest Mouse, Thee Oh Sees, Jimmy Eat World, The
Flaming Lips, The Shins, Yoko Ono, Die Antwoord, Sleigh Bells, Built to Spill, Geographer, and Jeff Tweedy of Wilco—have played Noise Pop stages.
ARTISTS
Aesop Rock
American Music Club
Antony and
the Johnsons
The Apples In Stereo
Archers of Loaf
Atlas Sound
Azure Ray
Ben Gibbard
Best Coast
Beulah
Blonde Redhead
The Blood Brothers
Bob Mould
Bright Eyes
British Sea Power
Built To Spill
Cake
Calexico
Camper Van Beethoven
!!!
Cibo Matto
Clinic
Cold War Kids
Crooked Fingers
Cursive
The Dandy Warhols
Daniel Johnston
David Cross
Dead Meadow
Death Cab For Cutie
The Decemberists
Deerhoof
Deerhunter
Devendra Banhart
Die Antwoord
The Dismemberment Plan
The Dodos
The Donnas
The Dwarves
Edward Sharpe & the
Magnetic Zeros
Erase Errata
The Faint
Feist
The Flaming Lips
Fleet Foxes
Folk Implosion
Four Tet
Frank Black and
the Catholics
The French Kicks
Fu Manchu
Geographer
Girls
Glass Candy
Goldfrapp
The Good Life
Grandaddy
Guided By Voices
Gutter Twins
Har Mar Superstar
Harvey Danger
Hot Hot Heat
Imperial Teen
ISIS
Jason Collett
Jeff Tweedy (of Wilco)
Jim O’Rourke
Jimmy Eat World
Joanna Newsom
John Doe
John Vanderslice
Josh Ritter
Kid 606
Kimya Dawson
Les Savy Fav
The Locust
M. Ward
Magnetic Fields
Man or Astro-man?
Mark Eitzel
Mates of State
Matt & Kim
Matthew Dear
Mirah
Mission of Burma
Modest Mouse
Moldy Peaches
Mountain Goats
Minus the Bear
MSTRKRFT
The Murder City Devils
Nada Surf
The National
Neko Case
The New Pornographers
No Age
OK Go
Patton Oswalt
Pedro the Lion
Polyphonic Spree
Porter Robinson
Quasi
Ra Ra Riot
Rilo Kiley
Rocket From The Crypt
Rogue Wave
Roky Erickson and
the Explosives
Sage Francis
Sea Wolf
Sebadoh
She & Him
The Shins
Sleater-Kinney
Sleigh Bells
The Soundtrack
of Our Lives
Spoon
St. Vincent
Stars
stellastarr*
Stephen Malkmus
& the Jicks
Super Furry Animals
Surfer Blood
Tapes ‘n’ Tapes
Ted Leo and
the Pharmacists
Television
Thao Nguyen
Thee Oh Sees
These Arms Are Snakes
Thursday
TransAm
The Unicorns
Unwound
Vetiver
Wale
The Walkmen
Wavves
We Are Scientists
White Stripes
Willy Mason
Wire
Wolfmother
Wye Oak
X
Yo La Tengo
Yoko Ono

4. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
4
Noise Pop attracts upwards of 20,000 fans to San Francisco’s most re-
nowned venues for intimate live performances, film screenings and special
events.
VENUES
1772 Market
ATA
Bender’s
Bimbo’s 365 Club
Bottom Of The Hill
Brick & Mortar Music Hall
Cafe Du Nord
California Academy of Sciences
The Chapel
deYoung Museum
Edinburgh Castle
Eleanor Harwood Gallery
The Fillmore
Fox Theater
Great American Music Hall
Herbst Theater
Hotel Biron
The Independent
Make Out Room
Mezzanine
Mighty
Mini Bar
Palace Of Fine Arts
Park Life Gallery
Public Works
Queens Nail Annex Gallery
Regency Ballroom
Rickshaw Stop
Roxie Theater
San Francisco
Museum of Modern Art
Slim’s
Swedish American Hall
The Verdi Club
Viz Cinema

5. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
5
The Noise Pop Film Festival runs concurrent with the music festival at
various theaters throughout San Francisco.
Past screenings have included such films as The Fearless Freaks Flam-
ing Lips documentary, Look at What the Light Did Now (Feist), Directions:
Death Cab for Cutie, Ashes of American Flags (Wilco documentary),
Johnny Cash at Folsom Prison, See a Little Light (Bob Mould) Andrew Bird:
Fever Year, RE:GENERATION Music Project and our own This is Noise Pop.
Noise Pop partners with independent venues old and new: Roxie and ATA
in the Mission, Viz Cinema in Japantown and Mezzanine in SOMA.
FILM

6. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
6
Intriguing visual art has always been a crucial element of Noise Pop.
Internationally recognized graphic designers, painters and photographers
create original poster art featured at galleries and other cultural spaces.
»» Contributing artists have included Shepard Fairey, Thomas Camp-
bell, Frank Kozik, Jesse LeDoux, Jason Munn (Small Stakes), Evan
Hecox and Clare Rojas.
»» Past art shows have featured work by famed music photographers
Jim Jocoy and Danny Clinch and visual art by Yoko Ono, Nick Zinner
of the Yeah Yeah Yeahs, Tim Harrington of Les Savy Fav, Icy + Sot,
Storm Thorgerson and Grimes among others.
VISUAL ART
»» Partner galleries include: Triple Base, Project One, Queens Nails, Up-
per Playground, Public Works Roll-Up Gallery, Park Life Store, Elea-
nor Harwood, Hotel Biron, San Francisco Art Exchange, 1314 Space
at San Franpsycho and Bottom of the Hill.

7. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
7
The Noise Pop Culture Club brings the festival together with a full-day
celebrating the creative process of visionary artists in the music, film, art,
design, food and technology communities. Attendees have a chance to get
up close and personal with respected musicians and artists, and partici-
pate in presentations from local experts on all things DIY.
»» Prominent culture leaders and organizations discuss their process or
allow attendees to participate in learning and creating with them.
Interactive art and sound creation workshops round the days events
»» Past presenters include Kid Koala, No Age, Nick Zinner (Yeah Yeah
Yeahs), DJ Nickodemus, John Wesley Harding, Flavorpill, Isotope
Comics, Dubspot, Big Freedia, Johnny Jewel, Jason Jagel, Aaron
Rose and Syd Garon, Vincent Moon Film.
»» Past panels and workshops included Kid Koala’s “Music to Draw To”
quiet-time set, music and readings from John Wesley Harding and
Nick Zinner, an Ableton Live workshop w/ Thavius Beck, Steve Na-
lepa, B. Bravo, and a Big Freedia ‘bounce’ session, crochet bombing
with Olek.
CULTURE CLUB

8. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
8
Noise Pop’s audience is made up of educated, urban and culturally so-
phisticated influencers who are media and technologically savvy. These
trendsetters are not only early adopters, they are fiercely brand loyal.
»» 82% of Noise Pop Festival audience is 19–35 years old
»» 88% attends two or more concerts per month
»» 60% are male
»» 40% are female
»» 44% earn between $25,000 to $75,000
DEMOGRAPHICS

9. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
9
Noise Pop’s message is communicated through comprehensive PR, mar-
keting, advertising and street promotion campaigns throughout the West
Coast.
»» Campaigns are focused in San Francisco and the greater Bay Area,
Los Angeles, Seattle and Portland metropolitan areas
»» Also includes select national markets (New York, Chicago, Austin)
Noise Pop marketing campaign is powered by strategic relationships with:
»» Music and lifestyle retailers
»» Social networks
»» Bay Area radio stations and print media
»» Culture and technology websites
»» Noise Pop’s online community as well as that of other
leading websites
Noise Pop’s media campaign generates over 7,000,000 impressions.
»» Digital advertising 11m+
»» Print advertising 2m+
»» Radio & podcasts 3m+
»» Email blasts 300k+
»» Outdoor advertising, street marketing 15m+
Outreach

10. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
10
The Noise Pop Festival generates incredible media and content opportu-
nities, including:
»» Podcasts
»» Live festival performance webcasting
»» Live festival broadcasting
»» Artist interviews
»» Downloadable audio and video
»» Cutting-edge original visuals by prominent artists
»» Text messaging
»» Identification on all collateral materials and advertising
»» Social network messaging
»» iPhone App
For maximum reach, we partner with the following media entities: SF Bay
Guardian, KQED, Hotel Zeta, Boing Boing, Yellow Brick Road, Juxtapoz,
The Bay Bridged, KUSF.org, 7x7, Yelp, Fun Cheap SF, SF Travel, Tixie, SF
Weekly, Live 105, Performer Magazine, The Bold Italic, KZSU, and Mission
Mission.
Content opportunities

11. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
11
PRESENTING SPONSORSHIP
Presenting Sponsorship includes a fully-integrated relationship with Noise
Pop and its fans.
»» Access to over 20,000 festival-goers, musicians, industry and com-
munity participants
»» Top logo placement on-site and in collateral materials
»» Promotional rights
»» Access to Festival audio and video content
»» Top billing in print media and online
»» VIP packages and access
»» Much, much more!*
*Customized proposal with full deliverables and costs for Presenting,
Associate and Partner sponsorships as well as Noise Pop Headquarters
sponsorship available upon request.
NOISE POP HEADQUARTERS SPONSORSHIP
Noise Pop Headquarters is where the festival kicks off and where it ends.
Each night, Happy Hour (5–8pm) is hosted by a different local industry af-
filiated organization and features the best of the best in independent and
underground local music. Noise Pop Headquarters is the meeting place
for Noise Pop badge-holders and fans to rev up for a night of amazing
shows or to reconnect following each evening’s music madness. The HQ
is open to the public and will include branding in all advertising, listing in
the 2014 Program Guide, banner/signage opportunities onsite, product
sampling, demo opportunities and more.
SPONSORSHIP OPPORTUNITIES

12. Stacy Horne
Producer
stacy@noisepop.com
M 917 297 0966
T 415 375 3373
Noise Pop
February 25–March 2, 2014
San Francisco, CA
12
Be a part of the west coast’s premier independent
music, arts and film event!
“The gospel of independent-minded rock, what Noise Pop lineups have preached
for 20 years in clubs all over the city, has converted the local music scene and the
music world at large.”
SF Weekly
“The festival, which is celebrating its 21st year and anniversary, has been respon-
sible for introducing and exposing hundreds of music fans to some of their favorite
artists.”
The Examiner
“Noise Pop 2013 combines all the factors that we know and love, which are: music,
film, art, and more in order to make the ultimate festival.”
Splash Magazines
“Noise Pop has come and gone for 2013. Another stellar job by the bookers, who
find great buzz bands from all over the country, and stack them up four to a bill
each night.”
San Jose Mercury News
“One of the most talked-about Bay Area music events.”
Chloe Veltman, The New York Times
“Since 1993, Noise Pop has been bringing out the best in local and indie rock. From
divey venues to the bigger theaters, Noise Pop will hit SF with tenacity and grit that
has made it a favorite of indie rock fans.”
Live105
CONTACT
For Sponsorship Inquiries contact:
Stacy Horne
stacy@noisepop.com
t 415.375.3373
Julie Zielinski
julie@noisepop.com
t 415.375.3378
Chad Heimann
chad@noisepop.com
t 415.375.3374
Noise Pop Industries
2180 Bryant Street, Suite 105
San Francisco, CA 94110
t 415.375.3370
f 415.341.1135
noisepop.com
Thank you!