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Mobilizing your Content with Nokia,[object Object],Karl Pletschko,[object Object],Developer Marketing Manager, Alps & South East Europe,[object Object]
“We think we need to do something for mobile”,[object Object],How many times have you said this?,[object Object],2,[object Object],2,[object Object]
How does your Internet Strategy look like?,[object Object],3,[object Object],Company Confidential. ©2010 Nokia,[object Object]
How does your mobile Strategy look like?,[object Object],4,[object Object],Company Confidential. ©2010 Nokia,[object Object]
The (near) future ,[object Object]
Statement of fact:Nokia has the world’s largest base of mobile platforms.  ,[object Object],6,[object Object],Company Confidential. ©2010 Nokia,[object Object]
The biggest myth in the Telecoms industry is that Nokia or Symbian lost significantly market share in favour of Apple or iPhone. ,[object Object],	And other competitors,[object Object]
Smartphone OS Shipments Q2 2010,[object Object],Data: Canalys,[object Object],Source: http://www.allaboutsymbian.com/news/item/11899_Canalys_Q2_stats_show_Nokias_S.php,[object Object]
Nokia  has shipped over 310 million ,[object Object],smart phones,[object Object],Smartphone shares by Operating Systems ,[object Object],2Q2010 vs2Q2009(Source: Gartner),[object Object]
Smartphone shares EU Top5,[object Object],March 2010 (Source: Comscore),[object Object],http://www.comscore.com/Press_Events/Press_Releases/2010/3/UK_Leads_European_Countries_in_Smartphone_Adoption_with_70_Growth_in_Past_12_Months,[object Object]
Nokia Ovi Store Opportunity,[object Object],Today you can distribute apps to approximately….,[object Object],175mNokia Symbian Devices,[object Object],500mSeries 40 Devices,[object Object]
Ovi Store is open,[object Object],24/7 in more that 190,[object Object],countries,[object Object],Sales for games and apps are the highest on Sundays. ,[object Object],Games and Apps experience the highest uplift at weekends. ,[object Object],About 90% of the daily traffic to Ovi Store converts to downloads.,[object Object],85% of the signed in visitors to Ovi Store are repeat visitors.,[object Object]
Ovi Store is localized for 90% of mobile consumers in their local language,[object Object],Publishers from more than 90 countries are distributing their content throughOvi Store,[object Object],Consumers can browse and purchase content from Ovi Store in more than 190 countries through credit card billing,[object Object],103 operators in27 countries support integrated mobile billing,[object Object],In app advertising and billing introduced,[object Object],* Where Ovi Store  supports at least one of the market’s primary languages -- 30 languages supported.,[object Object]
Ovi Store,[object Object],4,[object Object],Access reports.,[object Object],You get 70%, Nokia 30%.(Operator billing: 60/40),[object Object],3,[object Object],Quality Assurance.,[object Object],2,[object Object],Create content items.,[object Object],Add meta data.,[object Object],Register atpublish.ovi.com(one-time fee of €1),[object Object],1,[object Object]
Nokia Devices and Platforms and app types,[object Object],Phones,[object Object],(Series 40),[object Object],Smartphones,[object Object],(Symbian),[object Object],Computers,[object Object],(Maemo /  MeeGo),[object Object],Develop Java apps,[object Object],Develop Native Apps (Qt),[object Object],Develop Web Apps,[object Object]
Come and Join Nokia,[object Object]

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Mobilizing your Content with Nokia

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Notes de l'éditeur

  1. Let’s start with the basics.There are 2.7 million downloads a day with an average of 2.6 apps downloaded per visitAbout 90% of the daily traffic to Ovi Store converts to downloads85% of the signed in visitors to Ovi Store are repeat visitorsEach active user is averaging 8.5 downloads per monthGames continue to be #1 for paid downloads and apps continue to be #1 for free downloadsWhich part of the week is the most popular for downloads? The weekend. Which day is the worst? Mondays?
  2. So, because it is not just about Nokia marketing your work. You can join the effort too