1. © 2010 Nokia
Ovi Store - the channel for your success
Jure Sustersic
Developer Relations
Forum Nokia EMEA

2. © 2010 Nokia
Nokia app distribution matrix
Ovi Store
Pre-Load
3rd Party Channels
Content Aggregators & Operators

3. © 2010 Nokia
Why Nokia Created Ovi Store
• Combines the best features, existing audiences and
extensive partnerships in Nokia’s content services
into one unified service
• Builds on years of Nokia’s global and local
distribution experience, content partnerships and
millions of existing registered developers in Nokia’s
developer community
• Nokia’s next generation content service is intuitive,
consumer-centric, and encourages discovery,
consumption and sharing of mobile content
5 © 2009 Nokia

4. © 2010 Nokia
What is Ovi Store?
• Powerful channel with content from a global
developer base
• Free and premium content
• Content available by category, device and market
• Wide coverage of content:
– Applications
– Widgets
– Video
– Personalization
– Games
– Audio
6 © 2009 Nokia

5. © 2010 Nokia
Better and Better in Fast Iterations
Fully localized
T o p 5 co
in 18 countries (in alph
a
untries
betical o
rder)
Integrated mobile
India
Indone
sia
billing with Italy
60 operators
Russ
United ia
Kingdom
o 15 90%
Close t d serve
loa
down d in
s per local
d langu
secon age

6. © 2010 Nokia
Wide range of devices supported
Supported Example
Platform Experience
devices devices
Web Runtime widget with
S60 5.0 and later Nokia 5800, N97
touch support
All S60 3.2
S60 / Web Runtime widget / Flash
Some S60 3.1
N96
Symbian
All S60 products with
Mobile web browser Various
XHTML-MP browser
S40 6.2, 7.x, 8.1 and 9.1 Nokia 5220
Java client
with QVGA and HVGA Nokia 6300
Series 40
All Series 40 products with
Mobile Web browser Various
XHTML-MP browser
MeeGo Mobile Web browser Maemo 5 and higher Nokia N900
Desktop* Web browser PC
* “Desktop experience is browse only and does not support side loading "
9 © 2009 Nokia

7. © 2010 Nokia
Content Formats Supported
Content format Possible content File extensions Availability
areas
Symbian application Applications - * .sis .sisx All publishers
(must be Symbian Signed to pass Games - *
QA)
Java application Applications - * .jar +.jad All publishers
(must be Java Verified to pass QA) Games - *
WRT widget Applications - * .wgz All publishers
Games - *
Flash application Applications - * .sis .sisx .nfl All publishers
Games - *
Ovi Application (future) Applications . All publishers
Audio Personalization - .mid .mp3 .mp4 .aac Premium publishers only
.amr
Video Personalization - .3gp .mp4 Premium publishers only
Theme Personalization - Theme .sis .nth Premium publishers only
Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only
Video center stream Videos .vcfg Premium publishers only
10 © 2009 Nokia

8. © 2010 Nokia
Expanding Co-operation & Choice
Australia Norway
Austria Poland
Denmark Russia
Finland Singapore
France Spain
Germany Sweden
Ireland Switzerland
Italy UK
Netherlands USA

9. © 2010 Nokia
Opportunity for Content Publishers
• 70/30 revenue share*
• Payment via credit card and
premium SMS
• Worldwide distribution and visibility
• Self-service content publishing via
Publish.ovi.com
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges
12 © 2009 Nokia

10. © 2010 Nokia
Publish to Ovi (publish.ovi.com)
• Self-service tool allowing publishers to easily
distribute and monetize content on Ovi.
• Benefits of publishing on Ovi:
– Easy access to a single channel
reaching millions of consumers
worldwide
– Monetize applications and content with
Nokia-provided billing
– Fast time to market via self-serve
publishing
– Real time sales and usage reports
• Liberal content validations and quality
assurance procedures make it easy for
publishers to get content to market.

11. © 2010 Nokia
Content Publishing Flow
Content partner Content
Add new Add QA Content
Registration promotion
Content items Metadata process published
& Validation and sales
Payment Reporting
14 © 2009 Nokia

12. © 2010 Nokia
Registration and Content Input
• To publish on Ovi Store, register
at http://publish.ovi.com.
Registration validation normally
within 48 hours
• Content input on Ovi Store is
done through a self-service
content intake portal
• Published content is available for
download and consumption on
Nokia devices worldwide
15 © 2009 Nokia

13. © 2010 Nokia
Overview of content metadata
• Descriptive text or graphics are included in a
content item or file. A content item contains one set
of metadata, which can be used by several files.
• Channel metadata also includes category, price
point, allowed billing methods, icons, images,
banners and help/support content.
• Content descriptions can have translations for
multiple markets (optional, but recommended)
• Some of optional metadata is especially targeted to
promote content in spotlight and are recommended
to be filled in by content partner

14. © 2010 Nokia
QA Process
• All content items submitted for publishing go through a quality
assurance process.
• The main purpose is to ensure consumers receive quality content
and application experiences through Ovi Store.
• Nokia tests content prior to publishing to ensure consumers
experience the same level of high quality across all content types
in the Ovi Store.
• To provide problem free end-user experiences, Symbian
applications must be Symbian signed and Java applications must
be certified and properly tested by developer
• Uploaded content should be live within 5 business days after QA
17 © 2009 Nokia

15. © 2010 Nokia
Commercial Framework
Rewarding revenue share of 70%
• For credit card transactions developers receive 70% of the end user price, less
applicable taxes, for transactions through direct mobile carrier billing,
developers receive 70% of the end user price, less applicable taxes and fixed
billing charges
Taxes
€ 0.75
(€5.00) 15% Billing Charges
Consumer price
of gross €1.70
Consumer price
40% Publisher Share
of gross less €1.785
taxes
70% Nokia/Other Share
after taxes €0.765
and charges
30%
Approximately 92% to
operator; 8% to billing partner after taxes,
billing charges
18 © 2009 Nokia

16. © 2010 Nokia
App wizard for Ovi Creating mobile apps has
http://publish.ovi.com/appwizard never been this easy.
App wizard takes your existing web
content for mobile in minutes.
Support for RSS and ATOM feeds.
Customize your application by
uploading logo and icon, then select
your brand colors and UX language.
Monetize by adding advertising to
your application.
Publish your WRT and Java apps for
Ovi Store. Apps work on every Ovi
Store supported handset.

17. © 2010 Nokia
Promotional Opportunities
• Content publishers can gain increased
visibility from promotional opportunities
such as "Spotlight”, a sponsored
placement opportunity in the Ovi Store.
• Spotlight provides marquee exposure to a
targeted audience actively looking for
mobile content.
• Other co-marketing opportunities
available
• Nokia recommends
• Co-marketing campaigns
• Deep-linking
21 © 2009 Nokia

18. © 2010 Nokia
Ovi Publish Online Banner Generator
Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to
easily design your own personalized "Available on Ovi“ banners
Link from
publish.ovi.com Choose language

19. © 2010 Nokia
Enter application details, choose a device
image and a banner “call to action”
Cut and past banner code to your blog or web site
Upload your
application logo
choose a color
Generate banners

20. © 2010 Nokia
Reporting and payment
• Content publishers of Ovi store can get real
time reports and statistics about their
application/merchandise sales on a
dashboard view inside
Ovi Publish
• Ovi Store’s reporting tool provides following
details for publishers
– Downloads (total, by item, by device, by
country)
– Estimated revenue ( total, by item, by
device, by country)
• Nokia manages payments back to publishers
25 © 2009 Nokia

21. © 2010 Nokia
Thank you
http://publish.ovi.com