This document summarizes a presentation given by Nominalia at a webmaster conference in Madrid. It discusses Nominalia's history and services, as well as challenges faced by webmasters. Nominalia offers domain registration, hosting, servers, and online marketing solutions to help webmasters focus on value-added activities. Their Simply product allows publishers to earn revenue and advertisers to create targeted campaigns across multiple networks.

1. Del dominio al click – Keep it simple Madrid, 2-3-4 Octubre 2009

2. Agenda Nominalia y el Grupo Dada Objetivosy Valores Problemática para Webmasters Soluciones para Webmasters Simply Preguntas y Respuestas

3. Nominalia Empresa fundada en el año 1997 Primera empresa española acreditada por ICANN (Internet Corporation for Assigned Names and Numbers): organización internacional responsable para la definición, administración y coordinación de los nombres de dominios en Internet Miembro fundador de CORE (Consejo de Registradores de Internet) Registrador acreditado de la mayoría de extensiones Registro de todas las extensiones del mundo (256.)… Su Identidad en Internet

4. Nominalia hoy En el 2006, Nominalia integra el grupo internacional Dada Ampliación de la gama de productos y servicios Hosting compartido Servidores privados y dedicados Marketing online Acompar el usuario en todas las etapas de su presencia en Internet Del dominio al clic, Keep it Simple

6. Problemática para webmasters Necesidades diferentes para cada proyecto / cliente Lenguajes de programación / entorno / tecnología Areas de negocio Tipo de aplicación o proyecto a desarrollar (web, intranet/extranet, CRM, CP) Multitud de area General: comercial, analysis de necesidad, coordinación equipo Específico: Navegabilidad, usabilidad, accesibilidad, diseño, maquetación, programación, alojamiento, marketing online… Problemas del desarrollo propio (dll , intranet, CP) Creación de entornos de desarrollo / test / producción Alojamiento aplicación Concentración en actividades que generan Valor añadido para el cliente

7. Soluciones Nominalia para webmasters Dominios Registro de varias extensiones para protección y promoción de marca Posicionamiento en buscadores y publicidad online Extensiones originales para microsites (.me; .it, .dj…) Hosting Aplicaciones preinstaladas (Joomla, Wordpress…) Software as a Service (SaaS): Comercio electrónico Programas de administración de contenidos Soluciones a la Carta (multidominio, correo, BBDD, espacio web, add-on) Alojamiento virtual Prestaciones Flexibilidad (periodo de contratación, disponibilidad inmediata) Precio

8. Soluciones Nominalia para webmasters Servidores dedicados Genéricos / Gestionados Disponibilidad – fiabilidad - Servicio Precio Programa de distribución Soluciones de Marketing Online Posicionamiento en buscadores Publicidad online / alternativa a Google AdWords Simply

10. Cómo sacarle el mayor partido a su presencia en la Red. ¡Obtenga ingresos con su sitio web y promuévalo con Simply! Gabriele Sposato Simply Marketing Manager Congreso de Webmasters (Madrid) – 4 Octubre 2009

11. PROPERTY OF DADA Agenda What is Simply? Simply as a business solution forPublishers & Advertisers Simply product line

12. What is Simply?

13. What is Simply? PROPERTY OF DADA Simply is… A Third Generation Online Ad Network Inside Proprietary Technology all core platform & algorithms developed in Simply Use of Multiple Targeting Technologies focusing on users rather than content Automatic Performance Optimisation provided through constantly evolving algorithms

14. What is Simply? Inside Outside Easy & Intuitive user-experienceIt should take only few steps to create, modify and inquiry Comprehensive online adv solutionAllowing to come to Simply for all online adv needs Transparent & service oriented offerResponding to needs of the market PROPERTY OF DADA Simply is… A Third Generation Online Ad Network

15. What is Simply? Simply Advertising Platform Interfaces Engine Ad network …..

16. What is Simply? Simply Core Technology Proprietary Ad Server: it manages the campaigns planning, the budget allocation and the distribution of the campaigns across the network. The adsever can be connected to large publishers adserver to have a unique reporting environment Performance management: Optimization of the campaigns performances Search algorithm: a proprietary search technology allows the contextual and behavioural targeting delivery of the campaigns impressions Suppliers connection:Automatically connected to the largest advertising networks Engine

17. Simply as a business solution for Publishers & Advertisers

18. Simply as a business solution PROPERTY OF DADA Simply has… Two Primary Divisions of Services PUBLISHER solutions

20. Behavioral Targeting

22. Simply as a business solution PROPERTY OF DADA Simply has… Two Primary Divisions of Services ADVERTISER solutions PUBLISHER solutions

23. Simply as a business solution PROPERTY OF DADA simplyADVERTISER Allows the Creation & Distribution of Adverts through Online Advertising Campaigns High performance advertising thanks to targeting technology Ease the complications of all activities from creation to optimisation.

24. Simply as a business solution Simply the business solution Publishers Advertisers Easy to use interface to create campaigns Banner and multi-text creators Automatic campaign budget distribution CPC Suggestion functionality Traffic estimator Dynamic Targeting Mix CPA functionality and reporting …and works! PROPERTY OF DADA

25. Simply product line

26. Simply product line PROPERTY OF DADA simplyADVERTISER

27. Simply product line PROPERTY OF DADA simplyADVERTISER Access to… Premium Network Specially Selected Publishers High Volumes of Impressions Quality Content Excellent Performance

28. Simply product line PROPERTY OF DADA simplyADVERTISER Access to… Maximum Visibility Broad Distribution All Simply Network Publishers Full Targeting optimization

29. Simply product line PROPERTY OF DADA simplyADVERTISER Access to… Google Extensive Geo Targeting Local, Regional, International Highest Distribution Rate Effectiveness

30. Simply product line PROPERTY OF DADA Simply SALES AGENCY The Simply Sales Agency offers digital crossmedia, direct, display and performance planning services. A dedicated accounting service offers customers and media buyers planning for performance campaigns on all major digital channels in the world and integrated targeting projects thanks to proprietary databases and insider connections with international networks.

31. Simply product line PROPERTY OF DADA INVESTORS

32. Simply product line PROPERTY OF DADA INVESTORS

33. Simply.com PROPERTY OF DADA Why should you entrust Simply.com with your impressions? Maximum and optimised returns for your website traffic Advanced technology for managing the campaigns Detailed and customised reports Precise and reliable payments Guaranteed assistance and editorial control of published adverts Have you got more than 1.000.000 page view/month? Contact salesagency@simply.com, we are looking for Spanish Premium Publisher JOIN SIMPLY.COM!

34. Advertising that simply works www.simply.com

35. www.nominalia.com www.simply.com Servicio Comercial: 902 501 444

36. Thanks 36