What does it mean to localize? As an nonprofit goes international, it may encounter cultural differences, language barriers, issues of brand credibility in other countries, and more. Tools may need to be translated in more than language to make sense for different audiences.
We’ll discuss how to decide when to make the leap, available tools, and the importance of partnerships and community. Is crowdsourced localization for you? We’ll cover best practices in translation, software, and beyond.
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Going Global
1. Going Global: Preparing your Organization for the
Challenges and Opportunities of Localization
Peggy Duvette
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3. Today’s Speaker
Peggy Duvette
Executive Director, WiserEarth
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4. Going Global
Preparing your Organization for the
Challenges and Opportunities of
Localization
Presenter: Peggy Duvette
Executive Director, WiserEarth
www.nonprofitwebinars.com
Twitter Hashtag: #goglobal npwebinars
8. Translation
• Keep a controlled vocabulary
list
• Recognize that word order
and gender can affect
translations
• Alpha users to test the
translations on the site, in the
context of the pages
• Community pages translation
• Have native speakers
translate and review
Image under CC license by Feuillu
10. Management of translations
Who is going to keep up
with ongoing
translations?
Who will curate the
content and provide
support in the new
languages?
Image under CC license by cvconnell
22. Our learnings
• Tools are half the
battle
• Don’t engage
volunteers too early
• Consider branding
• Increase
partnerships
23. Case Study: How Matters.org
How Matters.org is a blog
that provides resources
and sparks dialogue for
those involved in
international assistance.
Courtesy of Jennifer Lentfer
24. Case Study: How Matters.org
• How do we support community ownership in the
localization process?
• Is there mutual and community respect?
• Are the local resources being used?
•Is this development occurring for or with this
community?
Courtesy of Jennifer Lentfer
25. Case Study: How Matters.org
• Importance of partnership
• Local community involved
• Balancing power dynamics
Courtesy of Jennifer Lentfer
http://www.how-matters.org/2010/09/13/spotting-community-ownership/
26. Case Study: Clean Up The World
• Community-based environmental campaign that
empowers individuals to clean up and conserve
globally
• Clean Up the World mobilized an estimated 35
million volunteers from 120 countries annually
case study courtesy of
Bonnie Koenig
27. Case Study: What is important?
• Are your guidelines flexible enough?
• Does your message apply to those around the world?
•Are you empowering local communities by sharing
tools/kits/resources?
•Do you have strong leadership?
case study courtesy of
Bonnie Koenig
28. Case Study: Learnings
• Foster local capacity
• Bringing added value to local partners
case study courtesy of
Bonnie Koenig
29. Case Study: NetSquared
NetSquared local events provide
a chance to connect face-to-face
with those interested in the
intersection between social
technologies and social change
79 groups meeting every month around the
world
165 volunteer organizers around the network
case study courtesy of
Amy Sample Ward
30. Case Study: NetSquared
• Does your organization hold events, and will you go
global with them?
•How do you intermix local and global?
•Will you structure top-down, bottom-up or hybrid?
•Who will play the role of intermediary?
case study courtesy of
Amy Sample Ward
31. Case Study: Learnings
• Local planning
• Strengths of mixing top-down
with bottom-up
case study courtesy of
Amy Sample Ward
32. Case Study: 350.org
350.org is an international
campaign that’s building a
movement to unite the world
around solutions to the climate
crisis -- the solutions that
science and justice demand
33. Case Study: how did they do it?
Localizing a message
with a 90-second video
without words
http://www.350.org/animation
43. Any questions
Further questions?
Contact me: Peggy Duvette - peggy@wiserearth.org
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Chris@NonprofitWebinars.com
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