In this webinar we will explore what a Culture of Philanthropy means. Why your donor management system is integral to this process. The basic steps needed to create a Culture of Philanthropy. How a Culture of Philanthropy supports your work.
How your Donor Management System can help Create a Culture of Philanthropy
1. How your
Donor Management System can help
Create a Culture of Philanthropy
David Unger
February 28, 2012
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6. Today we will begin to explore:
• What a Culture of Philanthropy means.
• The basic steps needed to create a Culture of
Philanthropy.
• How building this culture is in partnership
with you Donor Management System.
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10. If you do not have a formal Strategic Plan, then
create a minimum of three Strategic Goals.
These goals should be:
measurable
realistic
affordable
obtainable.
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13. • Potential donors look for organizations who
are authentic and communicate with them as
donors.
• Successful organizations view the community
as a partner in their work.
• Successful organizations invite others into the
process and value what they learn from them.
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15. • You have to want to do this. This is time and
resource extensive.
• You have to begin thinking as a donor.
• You have to answer the question “Why should
I care?” (in “donorese”, rather than
“missionflow”)
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20. Goals
• To increase the number off meals we serve by
50%
• Renovate our kitchen
Development Plan
• 10% increase in donors
• 10% increase in new dollars
• $1 million Capital Campaign
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21. Your Development efforts should be based on
building ongoing relationships, which are a
year-round, gradual, open ended,
multi dimensional process.
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22. Step 4:
Manage, Understand and Use
your Donor
and Contact Information
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26. • There needs to be regular on going discussion about implementation and
evaluation, about your progress and setbacks at the Board, Committee
and Staff level.
• There needs to be ongoing in-house training around your donor
management system and get the staffs input on how it can be better used.
• Your budgetary process needs to be reflective and supportive of this
culture.
• Training times need to be built in. Solicitor Training, Marketing, etc.
• Understand and accept, your success and long term sustainability is
dependent on your donors.
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29. A Culture of Philanthropy …
Provides the needed human and financial resources
to achieve your mission in an
organized non crisis, planned process.
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