Involving Volunteers in Your Fundraising

Involving Volunteers in Your
Fundraising
Linda Lysakowski, LLC
November 13, 2013
Twitter Hashtag - #4Glearn
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Advising nonprofits in:
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• Planning
• Organizational Development

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Today’s Speaker

Linda Lysakowski
President

Jamie Maloney
Community Developer, 4Good
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Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership

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Using Volunteers to Improve
Your Fundraising
Nonprofit Webinars
November 13, 2013

Linda Lysakowski, ACFRE

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Whose Responsibility is
Fundraising?


The Development Team


Is this your reaction to
volunteer recruitment?


Why and How to Involve
Volunteers in Fundraising


4

Why Volunteers?
 More hands to help
 More networks to tap
 More credibility


The Role of Volunteers in
Fundraising
 Planning
 The Annual Fund
 Capital Campaigns

 Major and Planned Giving


Involving Volunteers in
Planning
 Research
 The Development Plan
 The Case for Support


Research
 Foundations
 Corporations

 Individuals


The Development Plan
 Board

 Development Committee
 Donors
 Program Volunteers


Case for Support
 One-on-one input

 The focus group


Annual Fund Volunteers
 Events:
 Event committees
 Staff/volunteer roles


 Mail Appeal
 Traditional volunteer roles
 Some other ideas


 Telephone Appeal
 The phonathon
 The thank-a-thon
 Other ideas


 Social Media/Internet
 Website
 Twitter, Facebook, LinkedIn
 Texting
 QR Codes


 The Corporate Appeal


Major Gifts
 Identification
 Cultivation
 Solicitation


Capital Campaign
Volunteers
 The Campaign Cabinet
 Campaign Committees


10

Planned Gifts
 Allied Professionals
 Writing
 Seminars
 Making Connections


Recruiting and Training
Fundraising Volunteers


Finding Volunteer Fundraisers
 The Board
 Staff
 The Development Committee

 Networking

The Recruitment Process
 Determining Needs
 Planning
 Annual Fund
 Capital Campaign
 Major and Planned Giving


Homework: How Do We
Want to Involve
Volunteers?
 Review your development plan goals
 List ways you could involve volunteers in

implementing these goals
 Develop a list of volunteers to fill these various roles


The Recruitment Process
 Developing the Position Descriptions


Asking Volunteers
 Have a Plan

 The Right Person to Ask
 The Volunteer Recruitment Packet


Volunteer Orientation
 Make it Convenient
 Make it Compelling
 Make it Fun


Ongoing Education for
Staff, Board and Volunteers
 New Programs
 New Projects
 New Techniques


“Training” Volunteers in
Fundraising
 Staff
 Other Volunteers
 Outside Facilitators


Staff Support
 Provide the Tools

 Provide the Program
 Provide the Organization of the

Development Program
 Provide an Enthusiastic Leader


The Ultimate Volunteers
 Your Board of Directors


Helping the
Board/Volunteers
Understand Fundraising


Why a Development Committee
 The Development Committee and the Board

 The Fundraising Team
 Cultivation of Prospective Board Members
 Expanding Your Horizons


What Does the
Fundraising Committee
Do?
 Helps develop & implement the development plan
 Motivates and leads board in fund raising
 Identifies, cultivates and solicits donors
 Provides specific skills
 Makes connections/contacts
 Assists with public relations efforts

Forming the
Fundraising Committee
 Recruiting Committee Members
 Staffing the Committee
 Finding Volunteers
 Keeping Volunteers Involved

A Typical Committee
Development
Committee
Chair
Development
Staff

Events

Planned Giving

Annual Giving


Who Should Serve on the
Committee?
 How Many?
 Board/Non Board Members
 Affluence & Influence
 Special Skills
 Fundraising Professionals
 Passion for the Mission

Where Can You Find
Committee Members








Board Members
Ask the Board
Ask Staff
Current Volunteers
Donors
Event Attendees
Networking


Keeping Board and
Volunteers Energized


Final Assignment
 What steps do we need to get our

board more involved in fundraising?
 How do we plan to involve volunteers
in our fundraising?
 What one thing will we do tomorrow
to get started?


Special Offer
 10% Discount on Linda’s books

Thank You
 702-892-0955
 Linda@LindaLysakowski.com
 www.LindaLysakowski.com


Involving Volunteers in Your Fundraising

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