This document discusses linking organizational strategy to goals and data. It recommends establishing this link in three steps: 1) Linking the organization's mission and strategy to specific goals. 2) Connecting goals to social media engagement and outcomes. 3) Acting on strategic data by evaluating metrics over time to see where the organization has been, is, and wants to be. The document provides examples of metrics that can be tracked and encourages organizations to start small by using existing resources and tools.
18. Mission
NTEN aspires to a world where all nonprofit
organizations skillfully and confidently use
technology to fulfill their missions. We are the
membership organization of nonprofit technology
professionals. Our members share the common goal
of helping nonprofits use all aspects of technology
more effectively.
19. Mission to Goal
NTEN aspires to a world where all nonprofit
organizations skillfully and confidently use
technology to fulfill their missions. We are the
membership organization of nonprofit technology
professionals. Our members share the common goal
of helping nonprofits use all aspects of technology
more effectively.
21. Goal
Establish NTEN Reputation: NTEN is a trusted leader
for information, resources, and education on all
aspects of using technology across your organization
to meet your mission. NTEN is an early adopter;
transparent and open with our evaluations and
experience.
22. Goal for Social
Establish NTEN Reputation: NTEN is a trusted leader
for information, resources, and education on all
aspects of using technology across your organization
to meet your mission. NTEN is an early adopter;
transparent and open with our evaluations and
experience.
24. Example Metrics
• % of Conversation
• # of outside articles & speaking engagements
• Retweets and shares
• # of Member requests for specific information
• positive mentions of NTEN and NTC
• guest content (NTEN blog) promotion
• leading referral sites (external)
• leading referral platforms (social media)
• referral site with longest on site time
25. 1. Use your mission
2. Connect social to your
ultimate goals
3. Activate your data
4. Evaluate, investigate,
explore
29. Getting Started
Use the resources you already have
(your mission, strategies, goals)
Ask staff about the tools they are using
(ID new options and applications)
Try to move some numbers
(evaluate how to influence social media)