It is no secret that the future of mobile communications is here now, and those who do not embrace it will be left in the dust. But figuring out how to enter the game and get the best ROI can be intimidating at best. This session, which focuses on mobile fundraising will dissect both traditional (Red Cross type) and grassroots style text to donate campaigns, and talk about the pros and cons of each. It will also present a couple case studies in which nonprofit organizations successfully used text messaging for fundraising and to advance their organizational goals. There will be ample time for Q&A and an interactive group brainstorm on how participants can make their entrance into the mobile revolution.

1. Text to Donate and the Mobile Revolution
Debra Brown
December 11, 2012
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4. Today’s Speaker
Debra Brown
Co-Founder and COO
MobilizeUs
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5. Text to Donate and the Mobile
Revolution:
Using Text Messaging to Help
Your Organization Prosper

6. It’s All About You!!!
WHAT WOULD YOU LIKE TO GET OUT
OF TODAY’S WEBINAR?
WHAT WAS YOUR MOTIVATION FOR
ATTENDING?
DO YOU HAVE ANY SPECIFIC TOPICS
YOU WANT TO FOCUS ON?

7. Texting… What’s the Big Deal?
 83% of American adults own cell phones and 3/4 of
them (73%) send and receive text messages.
 Pew Research Center
 85%of people read an unread text message within 15
minutes of receiving it, while only 15% of people
open an unread email
 It’s Required: Nonprofit Organizations and Mobile Marketing, textopoly
http://www.textopoly.com/blog/2011/02/its-required-nonprofit-organizations-mobile-
marketing/

8. How are Non Profits Using
Text Messaging?

9. Advocacy & Calls to Action
Ask people to make phone calls Announce emergency rallies and/or
to elected officials last minute events via text
You can even include a phone
number for people with smart
phones to click on so they can and increase the likelihood of last
make the call immediately! minute information getting to
people in time

10. Volunteer Coordination
Send reminders for trainings and/or upcoming volunteer
opportunities
Use texting for coordination during events where
internet access is not available

11. Event Reminders/Cancelations
Increase Attendance Decrease the Stress
Send don’t forget day of Quickly notifying people of
reminders for events info such as new venue, time
change etc.

12. Donor
Launch creative text to give campaigns
Cultivation
and
Fundraising
Recruit new
supporters at
events by having
people text-in to
join your list
Send texts with
updates regarding
fundraising goals
and other news

13. The Campaign that Swept the Nation
Text-to-Give Campaign:
American Red Cross
Haiti Disaster Relief
 People texted in to donate $10
 All money went to Red Cross
 $800,ooo raised in one day!
 $5 million raised by day two
 Info from THE MOBILE FRONTIER: Text-To-Give
& Beyond
http://www.fundraising123.org/files/Convio_Net
workforGood_Mobile_Guide.pdf

14. Doing A Red Cross Style Campaign
Cost of a mGive Campaign What That Means
 $500 one time setup fee  One year contract is required
 People can only give $5 or $10
 Monthly fee - $199 - $799
 They can only give up to $25
 $.35 per transaction fee per month
 You need 26 donations of
 %3.5 percent of the $10/month or 311/year to
amount donated break even
 My full article on the topic
 Pricing info comes directly from the mGive website: http://www.frontrangesource.com/wp-
http://www.mgive.com/Pricing.aspx content/uploads/2011/07/DebraBrownArticle.pdf

15. The Good News Is…
There are other players in the game and companies
creating new models:
 Connect2Give http://www.connect2give.com/
 g8wave: http://www.g8wave.com/
 Give.mobi - http://give.mobi/paypal
 Give by Cell - http://www.givebycell.com/
 Mgood - http://www.mgood.com/
 Mobile Commons http://www.mobilecommons.com/
 MobilizeUs.com http://www.mobilizeus.com
 Sumo Text - http://www.sumotext.com/sms-giving.html

16. Finding the Right Vendor
Some questions you might
It’s all about asking want to ask potential vendors:
the right questions. Is your service compatible with all cell
phone carriers and prepaid services?
What does your pricing include, and is it
monthly or do we have to sign a contract?
What features and functionality do you
have that distinguishes you from your
competitors?
How long have you been in business?
Can you provide me with a list of existing
customers?

17. Text to donate
grassroots style
with any service
provider:
 Text in and get a
link to a donation
page
 Text in and have
your development
director follow-up
with the pledge
 Text in and turn
over records to Text to Donate Grassroots Style
professional
phone bank

18. Text To Join
TO SEE HOW THIS WORKS:
TEXT: KYJWJ
TO: 32075

19. How Do We Know?
DETERMINING IF
TEXT TO DONATE IS
RIGHT FOR YOUR
ORGANIZATION

20. The Most Important Factor
Is text messaging right for your constituency?
When all else fails, ASK your people if they want to be contacted via text message!

21. Yes, We Want It!!! Now What???
HOW TO
GET FROM
HERE
TO HERE
WITHOUT
DOING
THIS

22. Develop a Plan for Your Texting Program
 Align the program with your organizational goals
 Figure out who will do what
 Come up with a marketing plan
 Select a vendor
 Start texting!
 Evaluate R.O.I.

23. Evaluating Your Texting Program
Return on Investment Return on Engagement
 Did text messaging make  Did your texting program
your staff more efficient? make it easier for people
Save them time? Consume to take action and/or
less paper? fulfill their pledge?
 Did your texting lead to  Enable you to recruit
more or increased new supporters
donations?
Evaluation frame provided by THE MOBILE
 Build loyalty to your
FRONTIER: Text-To-Give & Beyond: organization
http://www.fundraising123.org/files/Convio_Netwo
rkforGood_Mobile_Guide.pdf

24. Contact Information
Debra Brown
Phone:
720-917-4900
Email:
Debra.Brown@MobilizeUs.com
http://www.MobilizeUs.com

25. Find listings for our current season
of webinars and register at:
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