its more about life ,motivation and leadership of howard schultz

1. VIDEO

3. MENU
# INTRODUCTION
# HISTORY
# MISSION
# PRINCIPLES
#HOWARD SCULTZ
# MOTIVATION
# LEADERSHIP
# CONCLUSION

4. INTRODUCTION
 Starbucks Corporation –American based
global coffee company based in Seattle,
Washington.
 Largest coffee-house company in the world
with 20,891 stores in 62 countries.
 President and CEO – Howard Schultz.
 Offers espresso ,tea ,spices , merchandise,
books, brewing accessories.

6. HISTORY

7. Jerry
Baldwin
Ziv Siegl
First Seattle store
Gordon Bowker

9. MISSION
TO INSPIRE AND NUTURE HUMAN
SKILLS, ONE PERSON,ONE CUP AND
ONE NEIGHBOURHOOD AT A TIME.

10. PRINCIPLES
 Starbucks coffee is all about the quality.
 They select the finest coffee and roast it with great care.
 Improves the life of people who grows them.
 They call each other partners because its not their job
,they work because its their passion.
 They get fully engaged, connect and uplift the lives of their
customers.
 They say ‘its all about human connection.

11. PRINCIPLES
 Stores are break from outside worries.
 Enjoyment at the speed of life.
 Every Starbucks store is a part of a
community.

12. VISIT TO STARBUCKS
 PICTURE OF STQARBUCKS

13. HOWARD SCHULTZ
• Born on 19th july 1953.
• Education from Northern
Michigan University.
• Worked as sales manager for 3
years at xerox company.
• Worked for a swedish home
appliance company.

14. MOTIVATION
• The way Starbucks works motivated Howard to join the
business of coffee selling.
• His idea was to bring the Italian coffee house tradition back to
the United States
• He motivated the CEO’s of Starbucks to open more store .
• He found great potential in this business.
• He brought recipes from Milan and sales tripled next year.
• In 1987 the CEO’s stepped down and Howard became the new
CEO.
• He was fascinated by the local coffee shops in Italy .

15. MOTIVATION
• He wanted Starbucks to be a socializing people.
• He wanted to change the mindset of Americans for
coffee.
• He made sure the marketing team makes
advertisements realistic.
• He offered a democratic coffee house(self-service)
• No refreshing drinks offered by Starbucks lessened
their sales.
• In 1995 Frappuccino's added to the menu.

16. MASLOW HEIRARCHY MODEL
OF STARBUCKS

17. LEADERSHIP
• It revolves around gaining the trust and admiration of employees.
• He connects with his employees on more human basis.
• He conveys his policies and ideas with motivational speeches and
training programs.
• He is a more relatable ,accessible and a transparent leader.
• His concept was to understand that, he's creating an experience not
selling a product.
• He offered medical insurance, tuition reimbursement and financial
support for employees.

18. LEADERSHIP
• He relies on interpersonal communication with
both the levels of departments.
• If an employee works for more than 20 hours a
week heshe is rewarded with bonus or stock
purchases.
• They call their employees as their partners.
• His style of leadership is democratic.

19. ENACTMENT
 (FALL OF STARBUCKS)

20.  VIDEO ( BOY CHOOSES BETWEEN TWO GIRLS
(CCDAND STARBUCKS)

21. COFFEE SPEAKS
COFFEE SPEAKS (RECORDING)

22. STARBUCKS AS A LEADER
 COFFEE SPEAKS (RECORDING WITH COFFEE
PICTURE)

23. STARBUCKS IN 2015
 VIDEO ( DESCRIBE STARBUCKS IN ONE WORD)

24. THANK YOU !
HOPE YOU ENJOYED
IT..