1. Online Reputation Management, ORM, is
the practice of managing an individual or
business reputation within online media.
Online media, including search engines, are
managed to make positive information
visible to the public and downplay any
information which could negatively affect
the individual or business. Reputations are
earned. Years of hard work and building
trust can be destroyed online, often
anonymously. In this article you will learn
why building, maintaining and protecting
reputations has become as important online
as it is offline. Learn how to manage your
online reputation with social media
optimization.
http://www.reputationmanagementadvice.com/a-basic-guide-to-online-reputation-m
2. The advent of social media, communities, and networking sites, has been
useful to many companies They have positively affected the majority of
businesses by allowing them to directly communicate with consumers
about products and services they offer However social media has also
opened doors to malicious behavior of the minority, which has proven to
be damaging to individual and corporate reputations Individuals and the
small business to the fortune 500 companies have been harmed by
malicious online postings Part of this pain is self inflicted and some is the
handiwork of unhappy customers, disgruntled former employees or
chronic complainers
3. There are several rules to remember while posting online, which assist
with online reputation management: - The positioning of a company or
individual within social media, communities, and network profiles and
comments, is indexed by search engines Indexed pages can be cashed
in search engine files infinitely Any text associated to your name can be
found now and for years to come - The content and images posted
become public domain On many websites, including Facebook, when
signing up, you grant the social community site the right to use your
photographs
4. The following text is listed in Facebook Terms of Use: "By posting User
Content to any part of the Site, you automatically grant, and you
represent and warrant that you have the right to grant, to the Company
an irrevocable, perpetual, non-exclusive, transferable, fully paid,
worldwide license (with the right to sub license) to use, copy, publicly
perform, publicly display, reformat, translate, excerpt (in whole or in part)
and distribute such User Content for any purpose, commercial,
advertising, or otherwise, on or in connection with the Site or the
promotion thereof, to prepare derivative works of, or incorporate into
other works, such User Content, and to grant and authorize sub licenses
of the foregoing " - Never post photographs or content that you would not
want the world to see Remember the world includes current and future
employers, parents, and current or future spouses It is not as easy to
delete this information as you would like to believe This is also from the
Terms of Use on Facebook: "You may remove your User Content from
the Site at any time
5. If you choose to remove your User Content, the license granted above
will automatically expire, however you acknowledge that the Company
may retain archived copies of your User Content " After interviewing
prospective employees, it has become a standard practice to go online
and Google the applicant It is also the practice of individuals interviewing
to research the employer Negative information associated to an
individual name or corporate entity could cause a prospective employer
or employee harm In a 2007 survey conducted by Execunet, an online
community of C-level executives, 83% of recruiters used search engines
to learn more about candidates
6. Of those, 43% were eliminated based on information found online "For
better or worse, the Internet provides recruiters and employers with a
wealth of unfiltered information that's used to help evaluate candidates,"
says Dave Opton, CEO and Founder of ExecuNet "From a candidate's
perspective, there's no question that managing your reputation online is
as important as it is offline " Due to the number of people who use search
engines as a research tool, online reputation management is becoming a
big industry Ruthless competitors and angry clients now have open
access to blogs and web sites
7. They can define a person or company's online identity Their words have
far reaching effects- whether they are true or not This is why ORM is
necessary Because it is difficult, if not impossible, to eliminate traces of
thoughtless actions or malicious attacks on the web, online reputation
firms disseminate positive information on their clients The goal in online
reputation management is to bring public attention to positive blogs,
articles and other online media written on behalf of the company
8. The positive online publicity takes the higher search engine result
rankings, thus minimizing the damage of any attack ------ Julie
http://www.reputationmanagementadvice.com/a-basic-guide-to-online-rep
utation-management Ross is Principal of Rostin Reagor Smith, With 20
years in public relations, advertising and 10 years in internet marketing,
Rostin Reagor Smith has refined the SMO Expert Formula Social Media
Optimization is used for higher search engine ranking in Online
Reputation Management for public relations online
