Norvax University: How to set up a Facebook page for your Health Insurance Agency

Norvax Universityy
Online Training:

How to Set Up a Facebook Page
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for your Insurance Agency

www.university.norvax.com | www.norvax.com
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Sign up for a free membership to
Norvax University Online Training Today
www.university.norvax.com
Gain Access To thousands of dollars
worth of training tools specifically
for health insurance agents :

-Call scripts
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-Business plans
-Past training videos
-Ask-an-Expert e-hotline
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-Much more

Join our Online Training
Facebook Stats Community for FREE:

People on Facebook
• More than 500 million active users

• 50% of of Facebook active users log on to Facebook in any given day

• Average user has 130 friends

• People spend over 700 billion minutes per month on Facebook

Activity on Facebook
• There are over 900 million objects that people interact with (pages,
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groups, events and community pages)

• Average user is connected to 80 community pages, groups and events

• Average user creates 90 pieces of content each month

• More than 30 billion pieces of content (web links, news stories, blog
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posts, notes, photo albums, etc.) shared each month.
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Facebook Page Examples Community for FREE:

Secrets Silversands
Riviera Cancun Hotel

• Discussions
• Reviews
• Photos
• Concierge
• Videos

5


Jean‐Paul “Good
Hands” Gudka –
Colorado’s Favorite
Allstate Agent

• Hours of operation
• Address
• Website
• Ph
Phone number
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• Video
• Photos

6


Starbucks

• Earth Day Promo
• Starbucks Jobs
• Starbucks Card
Starbucks Card
• Discussions
• Polls

7

Let’s Get Started Community for FREE:

What You’ll Need Before You Dive In

• A personal Facebook account – we’ll link this to your business Facebook Fan Page
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• Some photos for your Facebook page. I suggest the following:
• Professional looking photo of yourself
• Your company logo
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• Photos of your agency (if you have them)

• Some web copy prepared for your Facebook page. I suggest the following:
• CCompany overview
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• Hours of operation
• Products you sell
• Phone number
• Li k
Links to your website and Twitter (if you have one)
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8

Step 1: Personal Community for FREE:
Facebook Account
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Set up a free account on
Facebook.com

9

Step 2: Click Ads & Pages Community for FREE:

10

Step 2: Click Ads & Pages Community for FREE:

11

Step 3: Create a Page Community for FREE:

12


13


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Step 4: Update Your Page Community for FREE:

Guide to Getting Started

• Add an image
• Invite your friends
• Tell your fans
Tell your fans
• Promote your page on your
website
• Set up your mobile phone

15

Promote Your Facebook Page Join our Online Training
Community for FREE:

Some ideas to promote
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your page to your
customers & prospects

• Website badge
Website badge
• Email signature
• Email marketing
• Newsletter
• Sales letters
• Phone calls

16

Promote Your Facebook Page Community for FREE:

Email Example:

Dear [client name],
[ ]

I just wanted to check in and make sure everything is going well with you!  If you have
any questions about your policies or coverage, please feel free to call or email me.

I recently created a Facebook page for (agency name) and wanted to invite you to
connect with us online. I enjoy working with you, and would love for us to continue our
relationship on Facebook.

You’ll hear the latest updates on health insurance, including ways to save money on
prescriptions, vision and more.  You can also post messages or submit questions.  Click
here to get connected to our page (insert link).

Warm regards,
Agent First Name
Number Agent Agent Phone Number Phone
Agent Email Address

17

Sign up for a free membership to
Norvax University Online Training Today

Gain A
G i Access To Thousands of
T Th d f
Dollars worth of Training Tools :

-Call scripts
Call
-Business plans
-Past training videos
-Ask-an-Expert e-hotline
-Much more
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Norvax University: How to set up a Facebook page for your Health Insurance Agency

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