This document describes a topical serum called Notattz for tattoo removal. It provides information on the tattoo industry and removal market opportunity. Notattz is described as a painless, at-home solution that works by breaking down ink particles without damaging skin. It has advantages over laser removal such as being cheaper, safer and causing no pain. The document outlines Notattz's marketing and sales strategy, targeting people aged 25-45 who regret tattoos. It provides details on production, competitors, and proposes clinical studies to prove Notattz's effectiveness.

1. Ancient Problem: Modern
Solution
Sushil Bhatia
www.notattz.com
(508) 523-5014

2. www.notattz.com
2

3. Product Description
Notattz is an all natural tattoo removal serum
that allows for painless tattoo removal. A safe
and easy solution you can do at home to
remove and/or fade unwanted tattoos.
www.notattz.com
3

4. Customer Reach and Sales
•
•
•
•
•
•
•
•
•
•
Licensing (Johnson & Johnson)
Pharmacies (CVS, Wal-Mart, Walgreen's, Rite Aid)
Dermatologists
Hospitals
Tattoo Parlors
Tattoo Conventions/Expos
Cosmetic/Skincare Shops
Mall Kiosks
Internet (Online Store)
Direct Sales/Traveling (Colleges, Bars, Strip Clubs, Barber Shops, Gyms,
Tanning Salons)
• Events (Music Festivals, Booths at Town Fairs, Car Shows, City Festivals)
Target Market
25-45 year olds all demographics
www.notattz.com
4

5. Competitive Advantage











Made in the USA
Cost efficient
All Natural
No dangerous chemicals – e.g. TCA
Formulated for all skin types
Serum based (absorbs into skin quicker than cream based products)
No known side effects
Laboratory testing
Scientifically Proven
Dermatologist approved
Patented formula
www.notattz.com
5

6. Tattoo Industry
• Sixth fastest growing retail venture (1. Internet, 2. Paging Services, 3. Bagels,
4. Computers/Tech, 5. Cellular Phone service) (B.)
• The term “Tattoo” places in the top 50 search inquiries on major search engines (B.)
• Estimated 20,000+ Tattoo parlors in the United States (B.)
• On average one new establishment is added everyday (B.)
• 66 million people in the U.S. (21% of population) have at least one tattoo (C.)
• 15 million people in the U.S. (5% of population) have tattoo regret (C.)
• Since 2008 there has been an increase of over 20 million people who have received
tattoos, which is an average of 5 million new people a year (C.)
• One in five U.S. adults now have a tattoo (C.)
(C.)
www.notattz.com
6

7. Tattoo Removal
Due to the amount of people in the U.S. that have been receiving tattoos a new trend has
emerged; TATTOO REMOVAL. (F.)
 65 million + spent annually on Laser tattoo removal alone. (G.)
Tattoo removal options:
•
•
•
•
•
•
Laser Treatments – The removal of tattoo pigments using lasers
Chemical Peel - Body treatment technique using a chemical solution
Dermabrasion – A surgical controlled abrasion of the upper layers of the skin
Salabrasion - Scrubbing the skin with salt
Cryosurgery - Extreme cold to destroy abnormal tissue
Excision – Surgically removing the tattoo (D.)
 All these treatments are more expensive & painful than the actual application of the tattoo.
Disadvantages of Laser Tattoo Removal :
• Expensive (cost up to $10,000) (E.)
• Painful (more painful than receiving the actual tattoo) (A.)
• Risky (can damage & scar the skin) (A.)
www.notattz.com
7

8. Topical Tattoo Removal
•
•
•
•
•
•
Least expensive tattoo removal option
Least painful tattoo removal method
Will not damage or scar the skin
Shown to be effective
Able to be used at home
Works on black/grey & color tattoos
How does it work?
Tattoo removal creams work by helping bring the tattooed layers of skin closer to the
surface so the ink will fade. The best formulations are able to prevent new layers of
skin from developing pigment (color). The combination of these two actions is why
tattoo removal creams have become so popular over the last few years.
www.notattz.com
8
 (A.)

9. Top 10 Reasons for Tattoo Regret
1. Too young when received tattoo.
2. Permanent and marked for life.
3. Do not like it.
4. No acceptable for employment.
5. Location (too hard to hide).
6. Poor choice/picked wrong tattoo.
7. Poorly done/not professional looking.
8. Personality changes/doesn’t fit present life style.
9. Spur of the moment not fully thought out.
10. Doesn’t look good/ugly.
 (C.)
www.notattz.com
9

10. Significance
U.S. Census Bureau Population Clock
(2013)
316 million
Target Consumers:
～ 9 million
www.notattz.com
10

11. Skin
Epidermis
•75 - 150 µm thick
•Five layers
Stratum corneum
Stratum licidum
Stratum granulosum
Stratum spinosum
Epidermis
Stratum basale
Dermal papillae
Papillary
Reticula
r
Nerve endings
Blood vessels
Dermis
Subcutaneous
tissue
Muscle
http://jerryssurgicalnj.com/images/Skin_Structure.jpg
www.notattz.com
Dermis
•2 - 4 mm thick
•Upper papillary layer
•Lower reticular layer
Subcutaneous Tissue
•Fat and connective
tissue
•Blood vessels and
11
nerves

12. Tattooing Process
TATTOO
NEEDLE
• 50 - 3,000 times per
minute
•Pigments trapped in the
dermis in a meshwork of
fibroblast cells and collagen
•Fibroblasts maintain
structural integrity of
connective tissues
www.notattz.com
http://www.a-nu-yu.com/Images/skinchart.jpg
12

13. Tattoo recovery
Initial Ink
Location
1 month after
-Surface cells flake
off
-Ink clusters in
dermis
www.notattz.com
http://archives.evergreen.edu/webpages/curricular/1999-2000/humanbio/TattooInk.htm
3 months after
-Ink settles on top
of dermis
13

14. Current removal methods
Laser Removal
http://www.blinktattooremoval.com/blog/tag/claser
Surgical Excision
/
Dermabrasion
http://www.blinktattooremoval.com/blog/tag/excision/
Cryosurgery
http://www.blinktattooremoval.com/blog/tag/cryosurgery/
http://www.tattooreport.com/tattoo-removal-overview.html
www.notattz.com
14

15. Existing Tattoo Removal lotion
Solution
Active Ingredients
Instructions
1
Benzene
Nitric Acid
Apply 2-3 min until top
layer raised
2
Carboxylic Acid
Acetic Acid
Picric Acid
Apply 2-3 min and use
tongue depressor to
remove top layer
3
Silver Nitrate
Methanol
Apply 3-4 times and place
gauze on area
www.notattz.com
15

16. Comparison of methods
Method
Painful?
Tolerable with numbing
cream
Anesthesia?
Lasers
Cost
$1250-$8000;
5-10 visits
Dermabrasion
$2,000-$4,000
Yes
Yes
Cryosurgery
$100-$500
Yes
Yes
Surgical Excision
$3,000-10,000
Yes
Yes
Patented Lotion
Not on Market
Yes
No
www.notattz.com
Maybe
16

17. Ink particles in skin
Before
After Laser Removal
•Pigments are electron dense clumps in dermis
•Particles diameter 40 - 300 nm
•Ink particles shattered, engulfed by tissue macrophages
www.notattz.com
17
Wang, Chia-Chen. et al. Comparison of Two Q-Switched Lasers and a Short-Pulse Erbium-Doped Yttrium Aluminum Garnet Laser for Treatment of Cosmetic
Tattoos Containing Titanium and Iron in an Animal Model. Dermatol Surg 2010; 36: 1656-1663

18. NoTattz Lotion
•$99/bottle
•All-natural
•Proprietary
•Sold as a cosmetic product
•100% safe
•Painless
www.notattz.com
18

19. NOTATTZ Lotion
http://www.permanentface.com/Tattoo-Removal.html
Simulated Desired Results
Ink will break it up into very small
particles which will eventually flush
out of the system
Rub on 5-7 min
Apply twice a day for 6-8 months
www.notattz.com
19

20. Proposal (cont.)
Pictures immediately after tattooing
10 undergo removal treatment after 6 months
10 undergo removal treatment after 2 years
Pictures after day one
Pictures each week for 9 months
www.notattz.com
20

21. Directions
Clean tattoo area, use an exfoliating pad to remove the dead skin over the
tattoo (Make sure skin is completely dry before applying the serum).
Apply heat e.g. hair dryer to allow pours to expand. Apply a small
amount of serum to the finger tips and massage gently onto the tattoo.
Wipe off tattoo area. Apply twice a day for maximum effectiveness.
Apply a sunscreen of SPF 30+ to the treated area if exposed to sun light or
UV ray lights.
www.notattz.com
21

22. Customer Reach and Sales
•
•
•
•
•
•
•
•
•
•
Licensing (Johnson & Johnson)
Pharmacies (CVS, Wal-Mart, Walgreen's, Rite Aid)
Dermatologists
Hospitals
Tattoo Parlors
Tattoo Conventions/Expos
Cosmetic/Skincare Shops
Mall Kiosks
Internet (Online Store)
Direct Sales/Traveling (Colleges, Bars, Strip Clubs, Barber Shops, Gyms,
Tanning Salons)
• Events (Music Festivals, Booths at Town Fairs, Car Shows, City Festivals)
Target Market
25-45 year olds all demographics
www.notattz.com
22

23. Order Options
•
•
•
•
•
•
•
24/7 Over the phone product ordering
Automated online/phone orders for existing customers
Online store orders – e.g. PayPal/Credit Cards/Money Orders
Customer account data base - e.g. mailing list, e-mail addresses
In-hand Order forms
Whole Sale accounts for large orders
Auto ship order options
www.notattz.com
23

24. Advertising & Promotions
•
•
•
•
•
•
•
•
•
•
•
•
Business Cards
Flyers
Brochures
Pictures & Testimonials
Social Networking Sites (Facebook, Twitter)
Internet Advertisements (Google, TattooRemovalAssociation.com,
BestTattooCreams.com, Google Images, YouTube)
Radio Advertisements
Magazines (Ink Magazine)
Newspaper Ads
Television Commercials
Promotional Gifts (T-Shirts, Hats, Magnets, Stickers, Pens etc.)
AdverCar
www.notattz.com
24

25. Competitors
1. Fadeplex
4. Wrecking Balm
2. TAT-Med
5. Tat B Gone
3. Profade
6. Tattoo Fading
www.notattz.com
25
 (A.)

26. Competitive Advantage











Made in the USA
Cost efficient
All Natural
No dangerous chemicals – e.g. TCA
Formulated for all skin types
Serum based (absorbs into skin quicker than cream based products)
No known side effects
Laboratory testing
Scientifically Proven
Dermatologist approved
Patented formula
www.notattz.com
26

27. www.notattz.com
27

28. Tattoo Industry
• Sixth fastest growing retail venture (1. Internet, 2. Paging Services, 3. Bagels,
4. Computers/Tech, 5. Cellular Phone service) (B.)
• The term “Tattoo” places in the top 50 search inquiries on major search engines (B.)
• Estimated 20,000+ Tattoo parlors in the United States (B.)
• On average one new establishment is added everyday (B.)
• 66 million people in the U.S. (21% of population) have at least one tattoo (C.)
• 15 million people in the U.S. (5% of population) have tattoo regret (C.)
• Since 2008 there has been an increase of over 20 million people who have received
tattoos, which is an average of 5 million new people a year (C.)
• One in five U.S. adults now have a tattoo (C.)
(C.)
www.notattz.com
28

29. Tattoo Removal
Due to the amount of people in the U.S. that have been receiving tattoos a new trend has
emerged; TATTOO REMOVAL. (F.)
 65 million + spent annually on Laser tattoo removal alone. (G.)
Tattoo removal options:
•
•
•
•
•
•
Laser Treatments – The removal of tattoo pigments using lasers
Chemical Peel - Body treatment technique using a chemical solution
Dermabrasion – A surgical controlled abrasion of the upper layers of the skin
Salabrasion - Scrubbing the skin with salt
Cryosurgery - Extreme cold to destroy abnormal tissue
Excision – Surgically removing the tattoo (D.)
 All these treatments are more expensive & painful than the actual application of the tattoo.
Disadvantages of Laser Tattoo Removal :
• Expensive (cost up to $10,000) (E.)
• Painful (more painful than receiving the actual tattoo) (A.)
• Risky (can damage & scar the skin) (A.)
www.notattz.com
29

30. Topical Tattoo Removal
•
•
•
•
•
•
Least expensive tattoo removal option
Least painful tattoo removal method
Will not damage or scar the skin
Shown to be effective
Able to be used at home
Works on black/grey & color tattoos
How does it work?
Tattoo removal creams work by helping bring the tattooed layers of skin closer to the
surface so the ink will fade. The best formulations are able to prevent new layers of
skin from developing pigment (color). The combination of these two actions is why
tattoo removal creams have become so popular over the last few years.
www.notattz.com
30
 (A.)

31. Top 10 Reasons for Tattoo Regret
1. Too young when received tattoo.
2. Permanent and marked for life.
3. Do not like it.
4. No acceptable for employment.
5. Location (too hard to hide).
6. Poor choice/picked wrong tattoo.
7. Poorly done/not professional looking.
8. Personality changes/doesn’t fit present life style.
9. Spur of the moment not fully thought out.
10. Doesn’t look good/ugly.
 (C.)
www.notattz.com
31

32. Top 10 Most Tattooed Cities in America
1. Miami Beach, Florida
- 24 shops per 100,000 people
- South Beach tourism
- Most tattoo shops
2. Las Vegas, Nevada
- Hosts one of the biggest tattoo conventions in the US.
-16 shops per 100,000
- Largest 25-45yr old age group (Target Market) 
3. Richmond, Virginia
- Big arts & college community
- Many tattoo shops
1. Flint, Michigan
- Most likely to wear full sleeves of ink
- Large tattooed under 18 population
2. Portland, Oregon
- Large Hipster community
- Rock Music Icons
- Huge art community
www.notattz.com
32

33. 6. Austin, Texas
- Hip college town
- Live Music Capital of the World
7. San Francisco, California
- Large Gay/Lesbian tattooed community
- Tattoo boom in the 1960’s
8. Honolulu, Hawaii
- Best place to live
-Many tattoo shops
9. Kansas City, Missouri
- 10+ colleges
- Big performing arts scene
10. Los Angeles, California
- Largest tattoo expo in the United States
- Many tattooed celebrities
- Tattoo friendly vibe
www.notattz.com
33
(H.)

34. Sources
www.TattooRemovalAssociation.com (A.)
www.VanishingTattoo.com/tattoo_facts.html (B.)
www.Harrisinteractive.com/tattoos (C.)
En.wikipedia.org/wiki/tattoo_removal (D.)
Health.costhelper.com/tatttoo-removal.html (E.)
www.VoaNews.com/TattooRemovalGainsPopularity (F.)
SeattlePlasticSurgery.com/Blog/ (G.)
www.TotalBeauty.com/Content/Gallery/Most-tattoos (H.)
www.notattz.com
34

35. Assessment
3 people assess fading each week
5
1
gone completely
no change
www.notattz.com
http://www.permanentface.com/Tattoo-Removal.html
35

36. Summary
•Desire a less painful, less costly method for
tattoo removal
•Bhatia has invented NoTattz tattoo removal
lotion
•Test product on animal model prior to human
testing
•Propose using guinea pigs as animal model
www.notattz.com
36

37. Questions???
www.zhippo.com/PhoenixTattooCompany
http://www.tattooartists.org
http://catieholker.blogspot.com
www.notattz.com
37

38. www.notattz.com
38

39. Ancient Problem: Modern
Solution
Sushil Bhatia
www.notattz.com
Cell; (508) 523-5014