Ent8 the marketing plan

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Research involves gathering of data in order to determine such information:

Step One: Defining the Purpose or Objectives Step Two : Gathering Data from Secondary Sources Step Three : Gathering Information from Primary Sources Step Four: Analyzing and Interpreting the Results

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[object Object],[object Object],[object Object],[object Object],[object Object],Dept & Chamber of Commerce Local Banks/ Dept of Labor Local Media

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[object Object],[object Object],[object Object],[object Object],History of marketplace Marketing Strengths & Weaknesses of the firm Market Opportunities & Threats ‘ Q’ addresses marketing Objectives & Goals- in next 12 months Q discusses Marketing strategy implementation- when it will occur- who will be responsible for monitoring

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Assignment “Exams”

[object Object],Marketing Mix Variable Critical Decisions Product Quality of components or materials, style, features, options, brand name, packaging, sizes, service availability, and warranties. Price Quality image, list price, quantity, discounts, allowances for quick payment, credit terms, and payment period. Channels of distribution Use of wholesalers and/or retailers, type of wholesalers or retailers, how many, length of channel, geographic coverage, inventory, and transportation. Promotion Media alternatives, message, media budget, role of personal selling, sales promotion (displays, coupons, etc.), and media interest in publicity.

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Restaurant market is segmented by state, type of restaurant (fast food, family) R part of hospital, school, company etc

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Ent8 the marketing plan