Now that you’ve completed keyword research and optimized webpage elements such as title tags, meta info and urls, how are you ensuring that your search engine optimization strategy is still working for you? Chances are, if you’ve implemented these web changes and haven’t looked back, it probably isn’t. Watch our webinar and gain insight into new and inventive ways to continuously improve your search engine visibility, putting you a step ahead of the competition both in your search engine traffic and in the marketplace.

1. COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL SEO 2.0

2. Who is Nowspeed?

3. COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 3 Who am I? I manage the day to day search marketing activities for many of Nowspeed’s clients. I have been helping both B2B and B2C businesses market themselves on the internet since 2000, both internally and on the agency side. Tom McGovern Sr. Search Marketing Project Manager

4. Questions and Comments? Please Email Your Questions to: amuniz@nowspeed.com Tweet Hashtag: #SEO2.0 COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 4

5. SEO 2.0 Agenda Ensure initial SEO recommendations are implemented Content Creation The Quest for Backlinks The Power of Anchor Text Internal Links Local Search Rich Snippets Social Media Optimizing Multimedia (Images and Video) Site Performance COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 5

6. The importance of SEO “While some domains have made significant strides in their organic rankings, others have been stagnant and complacent at the top and they are now no longer maintaining those positive organic rankings. These falling stars have been forced to divert additional ad budget into PPC advertising to make up for the loss in organic listings. This emphasizes that an on-going SEO campaign is needed to not only get to the top, but to stay there.” SEO Study Highlights Fortune 500 Failures –Chris Stiner SMS 3/3/2010 COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 6

7. SEO Life Cycle COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 7

8. Audit Initial SEO Components Ensure all the initial SEO recommendations have been complete Does your site have the wanted keywords found within the Page Titles? Has your content changes included the keywords and related keyword variations more commonly typed by search engine users? Are HTML element changes complete? H1, H2, & H3 tags, Image titles, ordered lists, bold or emphasized content Do your pages all contain page-level meta descriptions that are unique and relevant to the page’s content? Did you decide to update your meta keywords? Google does not account for the meta keywords tag to rank sites, though other search engines may take this into account. Have you submitted a sitemap to the Search Engines to help ensure it knows of all your website’s content? COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 8

9. SEO Audit Chart COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 9

11. Fresh content increases the chances of search engine bots “spidering” more frequently

12. Build verticles of related content

13. Increases your sites visibility on variations of your “main phrase”

14. Explore keyword research tools for variations

15. Analytics - organic keywords

17. Balance and Variation

18. Partner sites, Vendors, Affiliations

19. Link from your company’s blog (off domain)

20. PR as a tool to help build backlinks

21. Learn from your competitors -mine your competitors inbound links and create an outreach strategy

22. Look for links that provide trust, authority and is on-topic

23. ID important pages for your competitors and who is linking to them

25. Example is for Adobe Reader and “Click Here” #1 in Google

26. Thousands of sites used “click here” to share a link for visitors to download Adobe to read PDFs contained within their website

28. GWT Internal Links Report COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 14

30. Allows a website owner to control and vary the anchor text

32. Reduces actions needed to return to higher-level pages

33. Visual indicators within website hierarchy

34. Help Reduce Bounce Rates

35. Keyword Optimized

36. *Last step in breadcrumb should be un-linked

40. Local Search Listings Local Search results tend to dominate the SERPs as local business appear in the upper fold and above the organic listings Results delivered are based on proximity to City, State and Zip code based searches Listings incorporate business information - phone, website Review information is aggregated from other sources and linked COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 20

42. Address

43. Directions

44. Reviews

45. More about this place

46. User content

49. Drive search engine traffic through channels other your website

50. As part of a strategy produce content related to your industry and keywords

52. Types of data available for inclusion in the Rich snippet: reviews, people, businesses or organizations, and events

54. Cross Promotion via Social Media

55. Opportunity to immediately post events and topics

56. Capture traffic from the search engines

57. Potential to appeal to new followers

60. Optimize your content surrounding video – transcription, referenced links or tools

61. Develop a strong You Tube account, On YT, besides optimizing title, description and tags, - engagement is important, views, ratings, embeds, share and comments, subscribers, inbound links, are factored into which videos are shown for searches

62. Creating Video content can help distinguish your organization as the dominate player.

64. Optimized releases can include links to your website - help with deep linking

65. PR has an opportunity to show within SERP

66. Picked up through distribution partners – builds awareness

68. Related SEO Services SEO Keyword Research SEO Copywriting Website Optimization Link Building Competitive SEO Analysis Social Media Marketing Social Media Channel Strategy Content Creation COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 30

69. COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 31 If you have more questions… Visit our site for more info www.nowspeed.com Visit our blog www.nowspeed.com/blog Connect with us on twitter http://twitter.com/nowspeed Please Email Your Questions to: amuniz@nowspeed.com Tweet Hashtag: #SEO2.0