4. What will we cover? What is affiliate marketing? The make up of the “affiliate channel” PPC Affiliates Voucher code affiliates Cashback affiliates Affiliate Relationships Lead Generation in Affiliate Marketing Where do affiliates fit into the sales journey?
17. The last event is not the whole story Event type Display Impression Display Click Paid Search Natural Search Affiliates Conversion Event Sale
18. Journeys can be long, complex & take many forms Event type E5 Display Impression Display Click E4 Paid Search Natural Search Affiliates E3 E2 E1 Conversion Event Sale
20. Summary There is no “affiliate channel” There can be risks involved… …however, if managed correctly it is an incredibly cost effective way of marketing.
21. Reed Pridy Director Compliance and Quality Assurance Neverblue.com reed.pridy@neverblue.com Matt Bailey Head of Affiliate, i-level matt.bailey@i-level.com twitter.com/mattb811 www.mabailey.co.uk Helen Southgate Senior Online Marketing Manager, BSkyB Helen.southgate@bskyb.com twitter.com/helenmarie21
Notes de l'éditeur
Whilst we refer to the affiliate channel as a single channel, the reality is that as the market has evolved there are numerous sub-sectors all operating under the “affiliate” umbrella. Each of these channels operate differently and so there is a requirement to define segmented approaches for each individual type of affiliate.