2. Nuñez PR Group, Copyright 2010
About Us
• Specializing in e-PR.
• Helping companies improve their brand
visibility and reach more customers.
• Providing strategic communications counsel
for businesses.
3. Nuñez PR Group, Copyright 2010
Why Use LinkedIn
Social media is not just a new business trend; it can be one of the most
efficient and effective channels for reaching your target audiences.
LinkedIn enables businesses to:
Find New Leads
Increase Sales
Enhance Brand Visibility
Engage With Target Audiences
4. Nuñez PR Group, Copyright 2010
LinkedIn Overview
• Import your most
current resume
• Upload a
professional photo
• Update your
summary
• Adjust your privacy
settings
5. Nuñez PR Group, Copyright 2010
Leverage the Site
• Import your Outlook contacts:
• www.linkedin.com/outlook
• Send messages
• Make use of your connections
6. Nuñez PR Group, Copyright 2010
Leverage Groups
• Join industry and local groups
• Comment on group discussions
• Connect with group members
7. Nuñez PR Group, Copyright 2010
Company Profiles
• Create a Company Profile
• Publish company updates
• Post job listings
8. Nuñez PR Group, Copyright 2010
LinkedIn Checklist
Import your most current resume
Upload a current photo of yourself
Keep your summary up to date
Import all of your contacts from Microsoft Outlook
Send messages
Join groups relevant to your industry and geographic locations
•Post and comment on relevant discussions
9. Nuñez PR Group, Copyright 2010
LinkedIn Checklist Continued
Create a company group to share news and articles
Ask former colleagues & clients for recommendations and make
recommendations
Add relevant applications to your profile (e.g. Slideshare, TripIt,
Reading Lists, Company Buzz)
Occasionally post updates in the status bar on your profile
Make use of your connections and their connections as well
