Understand Featured Snippet

1. Understand
Featured
Snippet
www.nupurandworld.com
@nupurandworld
NUPUR SAMADDAR

2. What Are Featured Snippets?
Featured Snippets are short snippets of text that appear at the top of
Google’s search results in order to quickly answer a searcher’s query.
The content that appears inside of a Featured Snippet is automatically
pulled from web pages in Google’s index. Common types of Featured
Snippets include definitions, tables, steps and lists.

3. First, Featured Snippets are an opportunity to get more clicks from the
organic search results… without higher Google rankings.
In fact, many SEO experts refer to the Featured Snippet box as “Position
#0” because it appears above the traditional #1 spot.
According to Search Engine Land, a Featured Snippet gets approximately
8% of all clicks.
So if you’re able to get your content in the Featured Snippet, you can give
your organic click-through-rate a serious boost.
Why Are Featured Snippets
Important for SEO?

4. Second, Featured Snippets
increase the number of “no-click
searches”. In other words, when a
Google user doesn’t click on any of
the search results.
That’s because the Featured
Snippet often gives someone the
answer they’re looking for.
before you decide on a specific
keyword, it’s important to note
whether or not the search results
have a Featured Snippet. If so,
according to an industry study by
Ahrefs, you’ll get fewer clicks
compared to SERPs without a
Featured Snippet.
According to the Google
Search Console, our organic
CTR for that page is 13.7%.
Types of Featured Snippets
1. The Definition Box: This is a snippet of text designed
to give searchers a direct, concise definition or
description.
Once you have your overall theme, you can start brainstorming the
content. Just starting? Design a memorable masthead with an equally
memorable name.

5. Definition boxes are commonly used by Google to answer “what is”
queries.
As you can see, the definitions that Google tends to use are short and
sweet. In fact, SEMrush found that the average definition Featured
Snippet is between 40-60 words long.
2. The Table: This is where Google pulls data from a
page and displays it as a table.

6. 3. The Ordered List: This is a list of items presented in a
specific order. Google tends to use Ordered Lists for
queries that need a set of steps.
They also use ordered lists for lists that rank things in a specific order,
like this.

7. 4. The Unordered List: This is Google’s way of
presenting a list of items that don’t need to be in any
particular order.
Which is why Google just presents each tool that we list as a simple
list, without any information that ranks them one way or the other.

8. How to Optimize For
Featured Snippets
Find SERPs With a Featured Snippet
Your first step is to look for a search results page that already has a
Featured Snippet.
That way, you KNOW that Google wants to show a Featured Snippet for
that term. In fact, they already do!
Also, you can see what type of Featured Snippet Google wants to show
for that term (The Definition, Unordered List, etc.). Which makes
optimizing your page for that specific type of Featured Snippet super
simple.
There are two ways to look for SERPs that have a Featured Snippet.
First, you can search for a bunch of keywords one-by-one. So if you have
a list of potential keywords to target, you can search for each one and jot
down whether or not the results for that term have a Featured Snippet.

9. Second, you can use a tool like SEMrush and Ahrefs to zero-in on
keywords with a Featured Snippet.
when you run an Organic Keywords report on Backlinko using Ahrefs,
you can filter out any keywords that don’t have a Featured Snippet
already.
Optimize For That Specific Featured Snippet
Next, it’s time to optimize the content on your page so Google chooses
to use your content in the Featured Snippet.
Here’s how to optimize your content for the 4 most popular types of
Featured Snippets.
The Definition: You need to provide Google a short (40-60 word) snippet
of text that they can directly use in the Featured Snippet. It also helps if
you have “What is X” directly above your definition.
because we’re giving Google a word-for-word definition they can use

10. The Table: From my own analysis I’ve found that Google tends to get
content for Table Featured Snippets from tables.
In other words: they’re not collecting data from various parts of your
page and presenting it in table form. Instead, they’re essentially
scraping tables that already exist.
when you look at the source of that content, you can see that it’s
literally the exact same table.as long as your HTML uses the <tr> tag to
present the data in a table, Google should have an easy time “reading”
your table.

11. The Ordered List: The key here is to lay out your page so that the
specific steps or lists of items are presented in a way that Google can
easily understand.
Specifically, you want to wrap every item or step in H2 or H3 text.
And present each item as a subheader.
o make the order of your items or steps crystal clear to Google, you
can even include text like “Step #1” or “1.”

12. Scale Your Featured Snippet SEO Efforts
If your page (and site) has authority, you can rank your single page for
dozens of Featured Snippets.
The key to scaling this up is to add lots of definitions, ordered lists
and other formats that Google loves to put into Featured Snippets on
your page.
Improve Your Google Rankings
It’s one thing to optimize your content for Featured Snippets. But the
truth is: if your page doesn’t already rank on Google’s first page, your
chance of getting in a Featured Snippet is practically zero.
In fact, according to the Ahrefs study I mentioned earlier, 99% of all
Featured Snippets are from pages that already ranked on page 1.