Responding To Responsive Design
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More and more publishers are now saying that mobile is accounting for close to half of their digital traffic and that upward trajectory is only expected to continue. But the desktop environment is still a priority, which makes a responsive design strategy a crucial component of digital content distribution. And those considerations matter just as much for a digital edition. At a time when publishers are looking for better engagement and utility out of their digital editions, there are solutions being developed that bridge the gap between a flipbook and the costly, dual-production track of independently-designed products.
