Bryan Tookey at Brandwatch: Case studies inspire and provide excellent evidence of how to do things right. But not every social campaign or social team can be a top quartile performer. To help provide some balance, Bryan presented the average level of consumer engagement to the social efforts of a group of consumer brands from the UK, US and Germany, covering common metrics like comments per Facebook post, Pinterest page views, retweets etc.
1. The IDF London:
An antidote to Social Case Studies: What does
average look like in social media performance
Oct 2012
BRYAN TOOKEY: bryan@brandwatch.com | Tel: +44 (0)1273 234 601 | @brandwatch