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Client loyalty 2.0 Project
1. Client Loyalty 2.0
90 Day Action-Sales Oriented
Customer Loyalty=Sales
Presented By Constance Woodson
woodsonconstance@rocketmail.com
2. Cultivating Social Landscape
Studies show Customer Satisfaction is the Key to Business
School of Thought:
• Avoidance of what people are saying about
the brand can lead to dissatisfied customers
• Trusting Social Media Landscapes to deliver brand
messaging; forgoing what customer needs are
• Sharing information is critical and key to customer satisfaction
• Reflective assessment and creative problem solving---
every customer is unique!
3. Culture Climate Hot or Cold?
Work culture resistant to change?
Implement inspirational tools such as
TED talks, internal/external
Speakers; inviting change and
innovation in the work place.
Can’t see thought leadership blogs
as a way to increase sales? Customers
can learn about your company’s values
and think you care
4. Takes more than people skills
You also need:
• Giving
• Identifying, problem-solving and setting damage controls in place
• Consistent logistics during busy work and peak times
• Monitoring conversations by skilled social listening skills, adding
quality control systems between customer and brand
• Researching Business Case Studies (see Case Summary page)
• Creative approaches to client assessments
5. Quality Customer Service Reads Volumes
Don’t be a Poser!
Path to Authentic Customer Experience:
• Leaving the script when necessary
• Articulating company vision
• Continuously learning from customer feedback
• Re-applying insight to win customer over
• Love serving and making customer happy
• Steering negative feedback, not handling it
6. Case Summary
After assessing quality control systems, it’s critical every business today employ
humanities as well. Business intelligence concerning CRM Software to Total Quality
Management (TOM) are key to measuring client success. However, Client satisfaction
is key to sales. By way of experience, the bigger picture of Customer Satisfaction
counts on enabling employees to access information about customer needs. In order
to offer customer success, opting technologies alone to solicit customer feedback
offers instant responses. Whereas, human connection offers loyalty. Can
technologies rally customer loyalty? Read McDonald’s Corporation latest roll out
campaign I discovered in research. Integrating technology with customer satisfaction
can produce sales profits
Bibliography
McDonald's Corporation Rolling out to Customers, Chicago Business Journal , 2013 October 1
7. Case Summary
After assessing quality control systems, it’s critical every business today employ
humanities as well. Business intelligence concerning CRM Software to Total Quality
Management (TOM) are key to measuring client success. However, Client satisfaction
is key to sales. By way of experience, the bigger picture of Customer Satisfaction
counts on enabling employees to access information about customer needs. In order
to offer customer success, opting technologies alone to solicit customer feedback
offers instant responses. Whereas, human connection offers loyalty. Can
technologies rally customer loyalty? Read McDonald’s Corporation latest roll out
campaign I discovered in research. Integrating technology with customer satisfaction
can produce sales profits
Bibliography
McDonald's Corporation Rolling out to Customers, Chicago Business Journal , 2013 October 1