Presentation by Karl Isaksson, Managing Partner, Kreab Gavin Anderson, Brussels, during the Seminar on Integrity in Lobbying at OECD Integrity Week 2014. Further information is available at http://www.oecd.org/cleangovbiz/oecd-integrity-week-2014.htm.

1. Tacklingcommunication challengesworldwide.At everyhour.Withglobalinsightsandlocalknowledge.
Lobbying in Brussels
Karl Isaksson
Managing Partner, Kreab Gavin Anderson, Brussels
Chairman, European Public Affairs Consultancies’ Association

2. Characteristics of Public Affairs in Brussels
 A system that works
 Openness
 Transparency
 Evidence-based
 No campaign contributions
 Lots of stakeholders
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3. Characteristics II
 Three legislative institutions – very different
– Commission – European civil servants
– Council – Member states
– Parliament – Politicians
 Impact assessments
 Public consultations
 Responsibility
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4. EU Public Affairs trends
 Politics as the solution
 More sophistication
 Specialisation
 Compliance vs communications
 Decision-making increasingly complex
 Credibility
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5. Voluntary compliance and self-regulation
 European Public Affairs Consultancies’ Association
 Code of conduct
 Professional Practices Panel
 Dispute resolution
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6. Transparency Register
 Voluntary
 More than 6000 registrants
 Based on organisations
 All stakeholders
 Financial information
 Focus debate on transparency
 Does it change the way we work?
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7. Main themes
 Mandatory register or not?
 Inclusion of Council
 Law firms
 Revolving doors
 Lobby scandals
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8. Tacklingcommunication challengesworldwide.At everyhour.Withglobalinsightsandlocalknowledge.
Kreab Gavin Anderson
Global Public Affairs
Delivering solutions, realising opportunities
2014