The Growth Accelerator aims to facilitate an extensive network of ambitious growth entrepreneurs and top experts - who share their dreams, ambition, expertise and daily experiences – in order to enhance the growth capabilities of Dutch entrepreneurs and their businesses.

1. Power ed by:
PwC
Por t 4Gr owt h
AKD
de Baak
Phi l i ps I nnovat i on Ser vi ces
Gr owt h Accel er at or
Pr ogr amme
A St r at egi c & a
Per sonal Pi ct ur e
War saw, May 6 2013

2. The Gr owt h Accel er at or :
Vi si on and Mi ssi on• The Growt h Accel erat or
ai ms t o f aci l i t at e an
ext ensi ve net wor k of
ambi t i ous gr owt h
ent r epr eneur s and t op
exper t s - who shar e
t hei r dr eams, ambi t i on,
exper t i se and dai l y
exper i ences – i n or der
t o enhance t he gr owt h
capabi l i t i es of Dut ch
ent r epr eneur s and t hei r
busi nesses.
• Our mi ssi on i s t o hel p
f ast gr owi ng compani es
t o gr ow bet t er and
f ast er t hr ough

3. Why do f ast gr owi ng
compani es par t i ci pat e?• I n 5 year s t i me gr owi ng
f r om an annual t ur nover
of +/ - € 1, 5 t o € 20 mi o
• Devel opment of company
and ent repreneur
• ‘ Your col l eague
ent r epr eneur i s your
best advi sor ’
• Leadi ng - best i n cl ass
- par t ner s: PwC, de
Baak, AKD, Phi l i ps
I nnovat i on Ser vi ces and
t he net wor k f or gr owt h
ent r epr eneur s
Por t 4Gr owt h
• I ni t i at i ve of Depar t ment
of Economi c Af f ai r s,

4. Fi r m sel ect i on cr i t er i a
• Ambi t i ous gr owt h
ent r epr eneur &
owner / deci si onmaker
• Gr owt h pot ent i al
• I ndependent company
• Locat ed i n t he
Net her l ands
• Tur nover as f r om €
1, 5 ml n & busi ness
per f or mance
• Commi t ment f or 5
year s

5. The Gr owt h Accel er at or : sound
pr i nci pl es and a deep r out ed
f ocus on i mpr ovement
5
Senior advice
Growth themes
Growth coaching
Strategic and
Personal picture
6 double days
including
2 intervision
sessions
2 continuing growth
days/year
2 continuing growth
days/year
Growth coaching 1
on 1, 12 hrs/year
Growth coaching 1
on 1, 12 hrs/year
Growth coaching 1
on 1, 12 hrs/year
6 modules of 1 day
/year
2 organisation
scans
Senior advice 8
hours /year
Senior advice 8
hours /year
Senior advice 20
hours /year
Inspiration
sessions
2 Inspiration
sessions /year
2 Inspiration
sessions /year
2 Inspiration
sessions/year
Phase 1, Year 1
Strategic picture,
Growth strategy,
Growth path,
Personal picture
Phase 2, Year 2&3
“Modules”
Phase 3, Year 4
“Scans”
Phase 4, Year 5
“Next Growth
Phase”
Comprises business as well as
personal development elements
6 days including
media training,
pitching, round
tables and
dragon’s den
Growth
coaching
6 hrs
2 Inspiration
sessions /year

6. Year 1 r esul t s i n a St r at egi c
Pi ct ur e of t he f ut ur e st at e of t he
company, a gr owt h st r at egy and a
r oad map.
Day 1 + 2
Introductio
n/
Ground
rules
Day 3 + 4
Day 5 + 6
Day 11 + 12
Day 9 + 10
Day 7 + 8
Morning Afternoon AfternoonMorning
Uneven days Evendays
IntroPF/HBDI/
Core quadrants/Prototyping
Pers ambition/Ext. dev.
Strategic picture
process
Personal picture
process
Pers. Ambition / external dev.
Business Model
Canvas part 1
Business Model
Canvas part 2
1st version Business Model
Canvas
Right side canvas
Left side
canvas
2nd version Business Model
Canvas/organization
Growth
strat.
Entrepreneur and
management team
Analysis and Growth strategy
360 degr.
feedback
Leadership
Growth path Focus year 2
Effective communication
Inter-
vision
Growth
path
Inter-
visie
Vit-test
Vit-test
Kick-
off
Diner
Diner
Organi-
sation
Diner
Diner
Diner
Diner
Combination
St epwi se appr oach
Pr agmat i c model s
Cl ear wor ki ng document s

7. Year 1 al so r esul t s i n a Per sonal
Pi ct ur e – devel opi ng l eader shi p and
management ski l l s
 The pr ogr amme put s gr eat emphasi s on per sonal
devel opment of t he par t i ci pat i ng company’ s Di r ect or -
Manager .
 I t st ar t s wi t h a t est t o pr ovi de i nsi ght i nt o t he
Di r ect or ’ s per sonal pr of i l e and t he devel opment of a
‘ Per sonal Pi ct ur e’ .
 Thi s pi ct ur e const i t ut es wher e t he Di r ect or - Manager
sees hi m or her sel f i n f i ve year s i n t er ms of
per sonal devel opment and i ncl udes a gr owt hpat h.
 Smal l gr oups of max. 5 ent r epr eneur s come t oget her
t wi ce a year t o di scuss per sonal i ssues i n sessi ons
l ead by moder at or s t o wor k on achi evi ng t he per sonal
goal s set i n t he Per sonal Pi ct ur e.
 Par t i ci pat i ng ent r epr eneur s al so f ol l ow wor kshops on
l eader shi p & management ski l l s dur i ng t he f i r st 3
year s of t he pr ogr amme and ar e accompani ed by a

8. The Per sonal Pi ct ur e, f ocusi ng on
per sonal devel opment of t he
ent r epr eneur .
>The Dy na mi c Gr o wt h Mo d e l f o r Ent r e p r e ne ur s

9. The Dy na mi c Gr o wt h Mo d e l f o r
Ent r e p r e ne ur s e x p l a i ne d ( 1 )
7 Innovat i on & cont i nuat i on
Fo r who m wo ul d y o u l i ke t o c r e a t e v a l ue : f o r y o ur s e l f , y o ur e nt e r p r i s e
o r f o r t he wo r l d ?
And whi c h v a l ue : s us t a i na bi l i t y , e f f i c i e nc y , ( s o c i a l ) i nno v a t i o n o r
be a ut y ?
Lo o ki ng ba c k a t y o ur wo r k a nd y o ur e nt e r p r i s e , a t whi c h p a r t wo ul d y o u
l i ke t o be mo s t p r o ud o f ?
6 Compl et i ng t he Mast erpi ece
Ho w i ns p i r i ng a nd p o we r f ul i s y o ur d r e a m, f o r y o ur s e l f a nd o t he r s ?
Whi c h i s t he p o l i t i c a l f i e l d o f i nf l ue nc e a nd ho w d o y o u o p e r a t e
e f f e c t i v e l y i n t hi s c o nt e x t ?
Whi c h d i l e mma ’ s d o y o u ha v e t o o v e r c o me i n o r d e r t o r e a c h y o ur g o a l s ?
Wha t a r e y o u p r e p a r e d t o g i v e i n o r d e r t o r e a l i z e y o ur ma s t e r p i e c e ?
5 Fol l owi ng & Leadi ng
Why wo ul d o t he r p e o p l e f o l l o w y o u?
Ho w c l e a r a r e y o u i n y o ur r o l e a s a n e nt r e p r e ne ur , a l e a d e r a nd a
ma na g e r ?

10. The Dy na mi c Gr o wt h Mo d e l f o r
Ent r e p r e ne ur s e x p l a i ne d ( 2 )
4 Connect i ng& t eam
Ho w d o y o u o r g a ni z e t he t e a m y o u ne e d f o r g r o wt h?
Ho w d o y o u s e l e c t p e o p l e t ha t a r e be t t e r t ha n y o ur s e l f ?
Ho w d o y o u ma ke s ur e t ha t y o ur t e a m p e r f o r ms o p t i ma l l y a nd s up p o r t s t he
g r o wt h o f y o ur c o mp a ny ?
3 Connect i ng & communi cat i on
Ho w d o y o u c o mmuni c a t e wi t h o t he r p e o p l e ?
Whi c h i s y o ur p e r s o na l s t y l e ? Wi t h whi c h i mp a c t ?
To whi c h e x t e nt a r e y o u c a p a bl e o f bui l d i ng up
s us t a i nbl e r e l a t i o ns hi p s wi t h c o l l e q ue s , p a r t ne r s a nd c l i e nt s ?
2 Trust & Saf et y
Ho w we l l d o y o u kno w y o ur s e l f ?
Do y o u kno w y o ur c o r e c o mp e t e nc e s , p i t f a l l s , c ha l l e ng e s a nd a l l e r g i e s ?
Ar e y o u a wa r e o f y o ur p a t t e r ns a nd d e mo ns ?
1 Vi t al i t y & energy
Ho w f i t a r e y o u? Ho w ma ny r e s e r v e s d o y o u ha v e ?
Ho w muc h e ne r g y a nd v i t a l i t y d o y o u ha v e t o be a f a s t - g r o wi ng

11. Year 2 and 3 pr epar e f or f ast
gr owt h t hr ough cont ent modul es
I n year 2 of t en
sel ect i on of 1 of
t hese 2 f undament al
f ocusses
I n year 2 of t en
sel ect i on of 1 of
t hese 2 f undament al
f ocusses
A. Fundament al f ocus:
1. St rat egy and Organi sat i on:
1. 1 Per f or mance and Ri sk Management
( 2x)
1. 3 St r uct ur al and Cul t ur al Change
1. 4 Human Capi t al
1. 5 I CT and Gr owt h
1. 6 Val ue dr i ven l eader shi p
1. 7 Ef f ect i ve l eader shi p
1. 8 Change management
2. Market i ng and Sal es:
2. 1 Ext er nal or i ent at i on and mar ket
posi t i on ( 2x)
2. 3 Cl i ent Management and Sal es
B. St rat egi c f ocus:
3. Int ernat i onal i sat i on:
3. 1 I nt er nat i onal Cont r act s and Ri sk
Management
3. 2 I nt er nat i onal ent r epr eneur shi p
4. Mergers, Acqui si t i on and
Part nershi ps
4. 1 Mer ger s and Acqui si t i ons
4. 2 St r at egi c Par t ner shi ps
5. Capi t al and Fi nance:
5. 1 Due Di l i gence
5. 2 Capi t al , Fi nance, and Changi ng
Regul at i ons
5. 3 St r uct ur e of shar es and
i nvest ment s
C. Modul es dependi ng on speci f i c si t uat i ons:
6. 1 Management i n cr i si s
I n year 3 of t en
sel ect i on of 1 or 2
of t hese st r at egi c
f ocusses
I n year 3 of t en
sel ect i on of 1 or 2
of t hese st r at egi c
f ocusses
Modul es t hat ar e
di r ect l y l i nked t o
a speci f i c
si t uat i on
Modul es t hat ar e
di r ect l y l i nked t o
a speci f i c
si t uat i on

12. Resul t s of mi d t er m
eval uat i on ( Januar y
2011)
• Subscr i ber s of 2009 gr ew 22% mor e i n t ur nover
compar ed t o t he cont r ol gr oup of CBS ( Dut ch
I nst i t ut e of St at i st i cs)
• Aver age gr owt h of number of empl oyees:
8% more compar ed t o cont r ol gr oup CBS
• Gr owt h of t ur nover abr oad:
55% mor e compar ed t o cont r ol gr oup CBS
• Devel opment of expendi t ur e t o R&D:
45% mor e compar ed t o cont r ol gr oup CBS