London has a growing economy and labor force of over 5.6 million jobs, though many are low-paying roles in retail, cleaning, social care, hospitality, and catering. The Greater London Authority works to raise wages and skills by campaigning for the London Living Wage, managing European structural funds, and supporting the London Enterprise Panel to increase apprenticeships and focus on higher-level skills. The goal is to promote economic development and help Londoners progress in their careers.
2. London picture
Growing labour force
5.62 million jobs
Employment rate increasing
71.9%
Low pay jobs increasing
Retail
Cleaning
Social care
Hospitality
Catering sectors
Growing economy
22.2% of UK GVA
International business HQ
Open to international
migration
High-paying sector
strengths
Professional and business
services
Financial services
Tech
Science
3. Role of the Greater London Authority
• Campaigning/championing
• London Enterprise Panel
• Managing authority for European
Structural Funds
• Raising the bottom rung
• Skills/productivity
• In work progression
Duty to promote economic
development
4. London Living Wage campaign
Living Wage Foundation
partnership
•GLA calculates the rate
•Mayor of London raises the profile
600+ organisations (up from 30 in
2010)
7. LEP - European Structural and
Investment Fund (ESIF)
Focus on:
•in-work progression for those cycling in and
out of work
•working with people who are already stuck in
low paid work.
A) JOBS, SKILLS AND INVESTMENT
Tech start-ups and inward investment
The Mayor has worked with his inward investment agency, London & Partners, to ensure a supportive and innovative environment to nurture tech start-ups and help them reach their growth potential.
London & Partners have supported dozens of networking, investment and training events for tech start-ups
The Mayor has supported access to finance initiatives, e.g. the successful launch of City Meets Tech - an initiative to help bridge the gap between start-ups and high net worth individuals seeking to invest
The Mayor has encouraged the setting up of incubator spaces such as the ‘Accelerator Academy’ (founded by White Horse Capital), which provides training, mentoring and investment for innovative start-ups and early stage, high growth tech firms. White Horse Capital have secured a £35m Accelerator Fund which will deploy seed and early stage devt capital to London's highest growth digital start-ups over the next 5 years. The Accelerator will support 700 start-ups and early stage entrepreneurs each year.
L&P have helped 130 companies in tech related fields into London over the past year, and created over 1,300 jobs in 12 months - forecast to create 2,800 jobs in the next 3 years
Telefónica’s global business unit Telefónica Digital will set up its global headquarters in London’s Regent Street for 400 staff this summer. Telefónica Digital aims to deliver new growth in areas such as cloud computing, machine to machine and eHealth. Telefónica Digital chairman and CEO Matthew Key said: ‘London is arguably the biggest hub for technology start ups outside of Silicon Valley and a global centre for the media and advertising industries.’ Last week they announced the setting up of their start-up incubator space ‘Wayra Academy’ – the call has already been put out for entrepreneurs to send in their business plans.
The support provided by L&P was instrumental to Yammers’ decision to locate their European HQ in Shoreditch (the San Francisco-based enterprise social networking platform – like Twitter, but for businesses). Yammer has decided to base their first Developer Centre in Shoreditch as well (tough competition with New York). It is good news that companies are investing their R&D here and that London has the talented engineers they need.
Digital Skills
Ensuring London’s firms have access to the right skills is critical to enabling firm growth, attracting inward investment, as well as ensuring Londoners can access the benefits from living in a digitally enabled city. Recent achievements include:
Digital apprenticeships: over the academic year 2009/10 we delivered over 1,300 apprenticeships in IT. The figures have almost doubled over the past year – reaching 2,550 apprenticeship starts over academic year 2010/11.
The Mayor has supported bottom up initiatives to train young people (e.g. with the latest software development skills) and expose them to tech entrepreneur role models, such as the DevCamp initiative run by Rich Mix.
Digital inclusion
We need to ensure Londoners are not going to be left behind as more and more services and businesses go online.
The Mayor is committed to supporting Race Online to address London residents who do not have access to the web, integrating with Team London and recruiting volunteer Digital Champions to train these people in time for the Games.
The Mayor plans to use London’s Super Connected Cities funding to develop a digital inclusion programme focusing on high density social housing estates and community hot spots in London’s most deprived wards.
B) TECH CONVERGENCE AND INNOVATION
Digital Fusion
London’s future growth opportunities will come from tech converging with London’s competitive strengths in film, fashion, finance, media, music and science to enable the fusion of new ideas and innovation.
We have been working to strengthen this fusion between London’s creative and digital sectors and increase collaboration between businesses and universities.
Creativeworks London: we supported a £4m project, funded by the Arts and Humanities Research Council to maximise collaboration across the creative and digital sector btw London’s universities and small businesses (including a £1m innovation voucher scheme). This will lead to an increase in the cross fertilisation of ideas and will be launch at City Hall this September.
Digital City Exchange: this is a multi-disciplinary research programme at Imperial College. Researchers are exploring ways to digitally link utilities and services within a city, enabling new technical and business opportunities. The programme of research focuses on harnessing next generation digital systems to combine and repurpose city data: ultimately, transforming the planning and use of cities.
Future Cities: City Hall will be submitting a London bid with industry and university partners (led by Imperial and UCL) to the Technology Strategy Board for London to be a Future Cities demonstrator - showcasing the potential for technology to integrate different city systems to solve London’s future problems.
Open Data
Over the past two years London has been leading the way in its data release programme demonstrating the Mayor’s commitment to transparency.
The London Datastore has stimulated innovation and economic activity through the creation of new apps and other imaginative uses of public data - including previously unavailable London Overground rail data and real time bus information.
Searching ‘London transport’ returns 468 apps
TfL launched live bus times on their website. There are already 14 APPS on the android market
Bus Checker was in the top three travel apps on iTunes for over six weeks
iCity
The iCity project – a joint, EU-funded venture between London, Barcelona, Geneva and Bologna - is taking London’s open data agenda to the next level, opening up access to even more public data.
iCity will create a platform that links the APIs of data streams from public infrastructure and makes this available to enable the private sector to create apps that will improve the lives of Londoners, and facilitate the development of smart cities. This will also help create an EU wide market place for the private sector.
Green Digital Village
To support the Mayor’s ambition to put the village back into the city, we are working on policies and projects that improve the quality of life of Londoners by reducing pollution, cutting CO2, improving our green space and improving our energy efficiency.
Hack Day: we held a 'Hack the Environment Day' in Feb 2012 to look at innovative ways of using environment data. Eight developers, including three from 'Young Rewired State' - one of which was 14 years old - took part. Apps ranged from planting and looking after virtual trees to a game to help Londoners navigate around areas of poor air quality. We are now looking at working with developers to take forward some of these apps and make them available to the public.
C) SUPPORTING INFRASTRUCTRUE
Connected London: wifi
The Mayor plays a critical role in ensuring London has the right infrastructure that will support further growth and investment – from Crossrail to the tube upgrade, from the cable car to lobbying for a third runway. But none of the jobs, inward investment, skills or digital innovation that we have seen over the past 12 months could have occurred without the underpinning digital connectivity.
As with many built up cities, we recognise that London can do better and we have been working with the private sector to ensure the capital is in a position to compete with the best globally.
The Mayor has been working with the private sector to boost the capital’s digital connectivity in time for the Games – resulting in BT committing to increase the number of WiFi hotspots in the capital to 500,000.
Virgin Media has been selected to offer free wifi on the Tube for millions of commuters and visitors throughout London 2012. Virgin Media will roll out Wi-Fi at over 80 stations ahead of the London 2012 Games, and by the end of 2012 up to 120 Tube stations will be connected as a digital first. Up-to-the-minute travel advice will be available via the service’s dedicated online portal enabling visitor and commuters to find the best route for them as they travel around London’s transport network. This will be of great benefit to the four million people that use the Tube a day.
Ultrafast broadband: east London legacy
The 2012 Budget announced that London would receive £10-25m to become a ‘super-connected city’, with broadband speeds of 80-100Mbps and ultrafast wifi.
London’s bid will ensure this investment supports the needs of digital and creative start-ups / small businesses to support further growth eastwards and maximise the legacy from the Games.
London’s bid calls for an ‘east to west wifi corridor’ to provide seamless access for businesses, visitors and Londoners alike.
Talk London
The Mayor wants to make sure City Hall uses all available channels to listen and engage with Londoners.
We have expanded our engagement platforms to include social media and the web. There have been regular ‘AskBoris’ Twitter sessions where Londoners can question the Mayor directly, and we have launched a new ‘Talk London’ community where we can gather real time public opinion to inform the Mayor’s policy development and decision making process.
D) TECHNOLOGY PROMOTES LONDON TO THE WORLD
Olympics Tech Wave
We have been working to ensure the 2012 Olympics showcases to the world London’s digital innovation, creativity and skills.
With the eyes of the world on London this summer, we’ll be showing off our capital as a leading connected city on the global stage. The Olympic Park will be fitted out with state of the art technology much of which will be available in legacy. The Mayor now has responsibility for the Olympic Park and surrounding area. Technological innovation will play a critical role in ensuring London’s single most important regeneration project for the next 25 years is a success.
The Mayor’s inward investment agency, London & Partners, are putting the final touches on the ‘Tech Wave’ hospitality programme to be held during Games time for global tech firms and investors. The highlight will be an event at Ravensbourne held with UCL and Imperial universities that will showcase alumni innovations in the digital sphere, followed by a ‘Tech City Relay’ in Tech City, Shoreditch to showcase our innovative entrepreneurs.
Dot LONDON
The world's greatest city deserves its own Internet address. The Mayor’s vision is to create an innovative and trusted top level domain for London.
Dot LONDON offers an opportunity to build on London's position as a global centre for digital innovation, enhance the promotion of the capital and harness commercial revenue streams (which could replace in-part taxpayer funding for the promotion of London).
The London TLD will place London firmly on the map as a pioneering digital city. As well as providing more memorable terms for promoting London’s services and businesses, innovations could be developed via the use of LONDON domains in ‘smart cities’ technologies, location based services and personalised URLs.
“Today London is at the forefront of the high tech revolution. But we can and must do more to cement our position as a global magnet for the new talent that meets the needs and harness the opportunities of the 21st century.
We must do everything we can to support its development as one of the UK’s leading hubs for businesses exploiting the digital and creative markets.”
- Mayor Boris Johnson