2. Services Offered
• Graduation, wedding, and prom picture
sessions as well as any other occasion that
requires photography
• 2 hour studio photography specials
• Developing customers’ pictures
• Photography lessons
3. Inputs required
• Land- Property on which the photography studio
will reside on
• Labor- 1 to 2 assistants that help with taking
pictures
• Capital- Cameras, lenses, uniforms, printers
• Enterprise- Owner who opens the store
• This business will be a sole proprietorship
because the business is small scale and it would
be more beneficial for the owner to make his
own decisions towards the business.
4. Real Estate/ Location
• $350 per month
• 120 square feet
• $4200 per year
http://www.loopnet.co
m/Listing/18159853/12
600-Deerfield-Pkwy-
Alpharetta-GA/?
linkcode=31030
5. Business Necessities
• Capital goods- Cameras, lenses, green screens,
light fixtures- $10,000
• Inventory- None needed because this is a
business offering services- $0
• Natural Resources- Just the land on which our
property will be- $4200/year
• Workers- Assistants to help out with taking
pictures- $8/hr for 40 hours/week
• This money will be collected from pitching the
business idea to angel investors who we will in
turn pay back completely plus interest.
6. Requirements
• No special licenses required for this business
• The business will need property insurance on
the location and on the cameras and other
vital supplies which cost a lot.
• The taxes paid will be property tax only.
7. Alpharetta Demographics
• Over 1/3 of the households have children
which would mean they would need
photography for prom and homecoming and
various other functions.
• The median income is $79, 275 which shows
the affluence of the population and their
ability to pay for this service.
• Only 1.2% of people are under the poverty
line.
8. Market Structure
• Monopolistic competition
• Our competitors are other photography
studios in the Alpharetta area as well as
freelance photographers.
• What sets us apart is the fact that we do in-
studio photography as well as going places to
take pictures which other business do not do.
