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Comenius Partnership 2010/2012
  Business Ideas for the Future
              BIF



              VI Transnational Meeting
         28 Feb 3 March 2012 Kuopio Finland
                  V. Miglio F. Sacchi
VI Transnational Meeting
     Kuopio - Finland
  28 Feb. - 3 Mar. 2012


           VI Transnational Meeting
      28 Feb 3 March 2012 Kuopio Finland
               V. Miglio F. Sacchi
This project has been funded with support from the
               European Commission.
   This presentation reflects the views only of the
    author, and the Commission cannot be held
 responsible for any use which may be made of the
           information contained therein.




                      VI Transnational Meeting
                 28 Feb 3 March 2012 Kuopio Finland
                          V. Miglio F. Sacchi
The Camporelli Biscuit factory is a business
dedicated to the production of the typical
“Biscuits of Novara”.
According to the legend many years ago they
were called “Biscuits of the Nuns” or “Biscuits
of San Gaudenzio”, the patron of the city. After
the French Revolution, they fell in disuse, but a
group of nuns continued the production for
themselves.
In 1852 the Camporelli family began the
commercialization of the product, improving the
quality. Today the recipe is still the same as it
was in the past.
The biscuits of Novara are a fatfree high
energy food easy to digest.

Made with eggs, sugar and flour, they
are very good for children, elderly and
sickly people. These biscuits are perfect
with milk, tea, coffee and delicious if
they are soaked in wine or chocolate.
Television

Internet

Fliers
Channel    Time frame       Type     Frequence      Length        Period
Television   2 months     Commercial   10 per day   20 seconds   Prime time
Internet     6 months     Commercial   5 per day    10 seconds   Evening
Door to door 1 month      Fliers       1 per week        -       Morning
Malls        15 days      Taste        Daily             -       Mid afternoon
                                                                 Tea time
Camporelli Biscuits have an ancient tradition in Novara and they are famous
in all the province. Their production dates back to 1852. Nutricious and
fatfree, Camporelli are a perfect snack for all times.
Liceo Scientifico Antonelli
                                        Novara - Italy




BISCOTTIFICIO CAMPORELLI
     Vicolo Monte Ariolo 3              Printed in February 2012,
          Novara (NO)             Presented at VI Transnational Meeting
             Italy                 Kuopio Finland 28 Feb. 3 Mar. 2012
www.biscottificiocamporelli.com
   info@camporelli1852.it           Comenius Partnership 2010/2012
                                      Business Ideas for the Future
                                                   BIF
The biscuits of Novara are a high
                                             energy food, fatfree and so easy to
                                             digest.
                                             These biscuits, made with sugar, eggs
                                             and     flour,   are    perfect    with
                                             milk, tea, coffee and delicious if they
                                             are soaked in wine or chocolate.




The Camporelli biscuit factory is a
business dedicated to the production of
the typical “biscuits of Novara”.
According to the legend many years ago
they were called “biscuits of the nuns” or
“biscuits of San Gaudenzio”, the patron
of the city. After the French
Revolution, they fell in disuse, but a
group of nuns continued the production
for themselves.
In 1852 the Camporelli family began the
commercialization             of       the
product, improving the quality. Today the
recipe is still the same as the past.
Advertising campaign for the Italian students fictive firm
Advertising campaign for the Italian students fictive firm

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Advertising campaign for the Italian students fictive firm

  • 1. Comenius Partnership 2010/2012 Business Ideas for the Future BIF VI Transnational Meeting 28 Feb 3 March 2012 Kuopio Finland V. Miglio F. Sacchi
  • 2. VI Transnational Meeting Kuopio - Finland 28 Feb. - 3 Mar. 2012 VI Transnational Meeting 28 Feb 3 March 2012 Kuopio Finland V. Miglio F. Sacchi
  • 3. This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. VI Transnational Meeting 28 Feb 3 March 2012 Kuopio Finland V. Miglio F. Sacchi
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  • 8. The Camporelli Biscuit factory is a business dedicated to the production of the typical “Biscuits of Novara”. According to the legend many years ago they were called “Biscuits of the Nuns” or “Biscuits of San Gaudenzio”, the patron of the city. After the French Revolution, they fell in disuse, but a group of nuns continued the production for themselves. In 1852 the Camporelli family began the commercialization of the product, improving the quality. Today the recipe is still the same as it was in the past.
  • 9. The biscuits of Novara are a fatfree high energy food easy to digest. Made with eggs, sugar and flour, they are very good for children, elderly and sickly people. These biscuits are perfect with milk, tea, coffee and delicious if they are soaked in wine or chocolate.
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  • 13. Channel Time frame Type Frequence Length Period Television 2 months Commercial 10 per day 20 seconds Prime time Internet 6 months Commercial 5 per day 10 seconds Evening Door to door 1 month Fliers 1 per week - Morning Malls 15 days Taste Daily - Mid afternoon Tea time
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  • 15. Camporelli Biscuits have an ancient tradition in Novara and they are famous in all the province. Their production dates back to 1852. Nutricious and fatfree, Camporelli are a perfect snack for all times.
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  • 19. Liceo Scientifico Antonelli Novara - Italy BISCOTTIFICIO CAMPORELLI Vicolo Monte Ariolo 3 Printed in February 2012, Novara (NO) Presented at VI Transnational Meeting Italy Kuopio Finland 28 Feb. 3 Mar. 2012 www.biscottificiocamporelli.com info@camporelli1852.it Comenius Partnership 2010/2012 Business Ideas for the Future BIF
  • 20. The biscuits of Novara are a high energy food, fatfree and so easy to digest. These biscuits, made with sugar, eggs and flour, are perfect with milk, tea, coffee and delicious if they are soaked in wine or chocolate. The Camporelli biscuit factory is a business dedicated to the production of the typical “biscuits of Novara”. According to the legend many years ago they were called “biscuits of the nuns” or “biscuits of San Gaudenzio”, the patron of the city. After the French Revolution, they fell in disuse, but a group of nuns continued the production for themselves. In 1852 the Camporelli family began the commercialization of the product, improving the quality. Today the recipe is still the same as the past.