Presentation for the 2008 Democracy in Action Conference from the staff at OMP. Focuses on using online marketing for list building, cleaning up your website for ease of list acquisition, and how to create a cultivation and donation campaign from acquired email addresses.

1. The Joy of Finding Supporters and Turning them into Donors Katherine Watier – Director of Online Strategies Courtney Ussery – Online Data Analyst

4. Donation Page Too Long

5. Donation Page Too Long – Page 2

6. How Do I Sign up? Donate?

7. Where am I? How do I donate?

8. Is My Donation Secure?

9. Where do I click to Donate? 1 2 3

10. Donation Form to Long

11. Is My Donation Secure?

13. Case Study: They wanted to Pave Paradise, and put up a Parking Lot!

17. Email/Messaging Calendar

18. Email/Messaging Calendar

20. Let’s Look at Salsa

21. Segment the list

22. Analyze the Results

24. Questions? Katherine Watier – [email_address] Courtney Ussery - [email_address]