SlideShare une entreprise Scribd logo
1  sur  16
[object Object],[object Object],[object Object]
What is Usability? ,[object Object],[object Object],[object Object],[object Object]
My Online Marketing Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do Search Engines Exist? ,[object Object],[object Object],[object Object]
Where Would You Click?
Evolution of Search Engine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How People Choose to Click? ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO == Ranks and Web Traffic The Biggest Myth…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This looks like the site I want. Let me go-forward.
New World SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversion Oriented SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Conversion Oriented PR ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The New Paradigm .. Is it really New? Business Strategy Marketing Promotion (Product, Service or a Brand) SEO  SEM
Thank you! ,[object Object],[object Object],[object Object],[object Object]

Contenu connexe

En vedette

Carnaval
CarnavalCarnaval
Carnaval
nelsun
 
A Distance Course Empowered By Rich Media
A Distance Course Empowered By Rich MediaA Distance Course Empowered By Rich Media
A Distance Course Empowered By Rich Media
hansbronkhorst
 
Brs Presentation1
Brs Presentation1Brs Presentation1
Brs Presentation1
itzjcarbs
 
A vida de jesus
A vida de jesusA vida de jesus
A vida de jesus
Workman
 
Narrtive and repersentation
Narrtive and repersentationNarrtive and repersentation
Narrtive and repersentation
Chun Kit Yiu
 
Funny Pics
Funny PicsFunny Pics
Funny Pics
rovuks
 
ESTRE Internship in Estonia, Tartu
ESTRE Internship in Estonia, TartuESTRE Internship in Estonia, Tartu
ESTRE Internship in Estonia, Tartu
smileyaika
 
Funny Pics
Funny PicsFunny Pics
Funny Pics
rovuks
 

En vedette (20)

Carnaval
CarnavalCarnaval
Carnaval
 
OpenID Foundation Update at RSA Conference
OpenID Foundation Update at RSA ConferenceOpenID Foundation Update at RSA Conference
OpenID Foundation Update at RSA Conference
 
Norfolk Text Pal Project
Norfolk Text Pal ProjectNorfolk Text Pal Project
Norfolk Text Pal Project
 
A Distance Course Empowered By Rich Media
A Distance Course Empowered By Rich MediaA Distance Course Empowered By Rich Media
A Distance Course Empowered By Rich Media
 
Brs Presentation1
Brs Presentation1Brs Presentation1
Brs Presentation1
 
Hashtag Marketing by Amex
Hashtag Marketing by Amex Hashtag Marketing by Amex
Hashtag Marketing by Amex
 
A vida de jesus
A vida de jesusA vida de jesus
A vida de jesus
 
Narrtive and repersentation
Narrtive and repersentationNarrtive and repersentation
Narrtive and repersentation
 
Digital Taxonomy
Digital TaxonomyDigital Taxonomy
Digital Taxonomy
 
Eluard Visiting Scholar
Eluard Visiting ScholarEluard Visiting Scholar
Eluard Visiting Scholar
 
Mali(Cv)
Mali(Cv)Mali(Cv)
Mali(Cv)
 
Icare class
Icare classIcare class
Icare class
 
Snips and snails and puppy dog tails: the need to preserve complexity in math...
Snips and snails and puppy dog tails: the need to preserve complexity in math...Snips and snails and puppy dog tails: the need to preserve complexity in math...
Snips and snails and puppy dog tails: the need to preserve complexity in math...
 
Funny Pics
Funny PicsFunny Pics
Funny Pics
 
ESTRE Internship in Estonia, Tartu
ESTRE Internship in Estonia, TartuESTRE Internship in Estonia, Tartu
ESTRE Internship in Estonia, Tartu
 
Funny Pics
Funny PicsFunny Pics
Funny Pics
 
Ric Holland 1980-08
Ric Holland 1980-08Ric Holland 1980-08
Ric Holland 1980-08
 
Application
ApplicationApplication
Application
 
Design thinking action lab assignment - Define and Empathize
Design thinking action lab assignment - Define and EmpathizeDesign thinking action lab assignment - Define and Empathize
Design thinking action lab assignment - Define and Empathize
 
Please aim
Please aimPlease aim
Please aim
 

Plus de OMcareers Community

Social Desperation in a Fickle Society
Social Desperation in a Fickle SocietySocial Desperation in a Fickle Society
Social Desperation in a Fickle Society
OMcareers Community
 
Search and Social Collide and Merge : Collision Course
Search and Social Collide and Merge : Collision CourseSearch and Social Collide and Merge : Collision Course
Search and Social Collide and Merge : Collision Course
OMcareers Community
 
The Brave New World of Social Media Activism
The Brave New World of  Social Media ActivismThe Brave New World of  Social Media Activism
The Brave New World of Social Media Activism
OMcareers Community
 

Plus de OMcareers Community (20)

Social Desperation in a Fickle Society
Social Desperation in a Fickle SocietySocial Desperation in a Fickle Society
Social Desperation in a Fickle Society
 
Search and Social Collide and Merge : Collision Course
Search and Social Collide and Merge : Collision CourseSearch and Social Collide and Merge : Collision Course
Search and Social Collide and Merge : Collision Course
 
The Brave New World of Social Media Activism
The Brave New World of  Social Media ActivismThe Brave New World of  Social Media Activism
The Brave New World of Social Media Activism
 
Going Social Differently!
Going Social Differently!Going Social Differently!
Going Social Differently!
 
HBO India: The Social Media Story
HBO India: The Social Media StoryHBO India: The Social Media Story
HBO India: The Social Media Story
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
Pay Per Click
Pay Per ClickPay Per Click
Pay Per Click
 
Twitter And Its Tools By Robin
Twitter And Its Tools By RobinTwitter And Its Tools By Robin
Twitter And Its Tools By Robin
 
“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...
“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...
“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...
 
Making of PanIIT 2008 Conference: B Santhanam
Making of PanIIT 2008 Conference: B SanthanamMaking of PanIIT 2008 Conference: B Santhanam
Making of PanIIT 2008 Conference: B Santhanam
 
Enterprise Search IBM Case Study by Bill Hunt
Enterprise  Search  IBM  Case  Study by Bill HuntEnterprise  Search  IBM  Case  Study by Bill Hunt
Enterprise Search IBM Case Study by Bill Hunt
 
Global Search Campaigns by Motoko Hunt at SEMPO India Tour
Global Search Campaigns by Motoko Hunt at SEMPO India TourGlobal Search Campaigns by Motoko Hunt at SEMPO India Tour
Global Search Campaigns by Motoko Hunt at SEMPO India Tour
 
Enterprise Search by Bill Hunt at SEMPO Asia Tour
Enterprise Search by Bill Hunt at SEMPO Asia TourEnterprise Search by Bill Hunt at SEMPO Asia Tour
Enterprise Search by Bill Hunt at SEMPO Asia Tour
 
Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta)
Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta)Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta)
Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta)
 
NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...
NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...
NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...
 
Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...
Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...
Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...
 
Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...
Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...
Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...
 
Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...
Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...
Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...
 
Personas And Scenarios
Personas And ScenariosPersonas And Scenarios
Personas And Scenarios
 
Introduction To Usability
Introduction To UsabilityIntroduction To Usability
Introduction To Usability
 

Dernier

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Dernier (20)

MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 

Kapil Gupta's talk @ SMX Singapore 2008 on SEO and Usability

  • 1.
  • 2.
  • 3.
  • 4.
  • 6.
  • 7.
  • 8. SEO == Ranks and Web Traffic The Biggest Myth…
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. The New Paradigm .. Is it really New? Business Strategy Marketing Promotion (Product, Service or a Brand) SEO SEM
  • 16.