1. The Brave New World of Social Media Activism
Raja Choudhury
CUT! ENGAGE! ACTIVATE!

2. What is Social Media?
 Web and Mobile
Technologies that turn
Communications into
Interactive Dialogue
 The Creation and Exchange
of User Generated Content
 Engage Web and Mobile
users in CONVERSATIONS
about life, media, brands and
causes

3. Cause
 What is a Cause?
 Any Person or Issue that gives rise to an Action,
Phenomenon or Reaction
 Corruption
 Rights
 Freedom of Speech
 The Environment
 Electoral Reform
 Children’s Education
 Governance
 Law and Order
 Fair Trade
 Peace on Earth

4. Activism
 Intentional efforts to promote, impede or direct
social, political, economic or environmental
change
 Film
 Content – TV, Book, Website, Video, Blogs
 Protest
 March
 Direct Action
 Media Awareness Campaign
 Social Media Campaign

5. Impact

6. USA: Social Media Activism

7. Facebook

8. Who is talking most

9. And WHO is being talked about

10. The Masters: Participant Media

11. Social Media in India
India is set to be one of the biggest
121 Million
Social Media Markets in the World:
• 121 Million Internet Users (Dec
2011) in India accessing the
Internet at least once a week
• Will be over 250 million by 2015
• 34 Million Facebook Users at
present
• 881 Million Mobile Phone Users
• 23% of Indian Mobile Users have
Smart Phones (200 million +)

12. Facebook India

13. Anna and the Lokpal

14. One Billion Votes: Jaago Re

15. Indian Social Media Successes
557,000 FB Likes
100,000 used FB to attend
Government Conceded
New Lok Pal Bill being drafted
Millions saw the movie
581,000 FB Likes
Education Reforms
Millions watched Ads
650,000 Voters Registered
100,000+ on FB

16. The Opportunity: Cause Marketing
 Bring individuals, supporters, brands, companies
and funders together with causes and cause
driven non-profit organizations
 Raise Money for Campaigns
 Creates Awareness about Causes
 Uses Film, Video, Media, Web, Social Networks
and Word of Mouth to achieve results.
 Ensures ACTIVISM has IMPACT!
 MEASURES the impact that Social Media can
have on a Cause using Tools and Apps
 Keep Member Base active during Slow Periods

17. Your Opportunity
If you wish to work in this space:
• Study Causes in India – they are looking for Social Media savvy people
NOW!
• Offer your services to them for Free to get a reputation and learn…
• Study brands and companies and understand their Non-profit strategies
• Study how things are done in US and elsewhere – Read Mashable.com
Social Media Marketing is • Read everything you can about Indian Social Media – Watblog, IndiaSocial
revolutionizing Cause and in
2012, we will see more etc.
convergence and demand for • Learn all about Film & Video – hang out with film-makers
skills that combine Marketing,
Social Media and Cause – • Live and Breathe Facebook, G+ & Twitter
Are you ready?
• Be at home on Youtube & Vimeo
• Understand new Social Media platforms as they emerge
• Understand iOS and Android Apps
• Learn to use Social Media Monitoring Tools and Sites: Technorati, Radian 6,
Trackur, Twitter Center, Google Alerts etc.
• Never stop learning!

18. Thank you
Raja Choudhury
raja@c3cube.com
@rajaquest
www.linkedin.com/in/rajachoudhury
www.youtube.com/rajaquest