Paritosh Sharma (Social Media Evangelist, OMLogic) presents on Social Media Marketing and Mobile 2.0 at OMCAR 2009 - The Online Marketing Summit! Paritosh shares on branding and positioning, creating the right message and choosing the right medium to set the right expectations with the end consumer. To know how you can build right social media strategies for your business contact: paritosh.sharma@omlogic.com

1. SMM and Mobile 2.0 www.omlogic.com Paritosh Sharma (SMM Evangelist, OMLogic Consulting) May 23, 2009

2. www.omlogic.com What are you searching for?

3. www.omlogic.com

4. www.omlogic.com Where to START from?

5. www.omlogic.com SMM – ohh! what is that?

6. www.omlogic.com Otto Rohwedder First 15 years it was a failure Message and the Medium?

7. www.omlogic.com Wonder Bread : Knew how to spread the word!!

8. www.omlogic.com “ If you want to cause a change, you have to know how to spread the idea”

9. www.omlogic.com Message and the Medium?

10. www.omlogic.com Interruptive Marketing v/s Relevant Brand Positioning

11. www.omlogic.com Customer is the king, hold his throat and bombard him with messages till he buys! Interruptive Marketing... johny its long gone

12. www.omlogic.com A broad level strategic process for the creation of the right message to engage your customers Be in the listening of your consumer! Understand his buying behavior.

13. www.omlogic.com Creating custom designed messages to engage your customers into meaningful conversations POSITION your BRAND right

14. www.omlogic.com I got it, its easy -

15. www.omlogic.com I know all of these...Is this SMM?

16. www.omlogic.com Hmmm... Yes, BUT

17. www.omlogic.com Make your client INTERACT with you on your web site… hold him there! Give him engaging content, Relevant content

18. www.omlogic.com Great, so I know the medium... How do I design the right content?

19. www.omlogic.com I’d like to report a crime...and I’m thirsty, so let me find the next coke vending machine! Clients on Social Media are NOT foolish It’s all out there in the OPEN

20. www.omlogic.com Understand this Consumers _________________ about you at all

21. www.omlogic.com Understand this Consumers DONT CARE about you at all

22. www.omlogic.com Do you know your market?

23. www.omlogic.com S T O P They are NOT listening! They Don’t care

24. www.omlogic.com These are the passionate community who would talk about you! Go find them on Social Media

25. www.omlogic.com Ohh….WOW …look a COW

26. www.omlogic.com Chances are…you would STOP ….Look… Go! But, if its a Purple Cow...

27. www.omlogic.com You have a great product… you have identified the target market… … and wallah… People are talking about you Before the fizz goes out You need to make your consumers feel that your product is REMARK-ABLE!

28. www.omlogic.com Community...yeah I know RELEVANT Community... is the key It says: 3,435,949 fans

29. www.omlogic.com Virality Going... going ... gone

30. www.omlogic.com Brand Reputation Management One Size Fits All?

31. www.omlogic.com Brand Reputation Management The riskiest thing that you can now do for your brand is be safe

32. www.omlogic.com Build COMMUNITIES ….focused groups!

33. www.omlogic.com I dont want Email ... I want Me Mail Mobiles are penetrating the market much FASTER

34. www.omlogic.com Is already here with the REAL MOBILE 2.0

35. Thank You! Email: [email_address] | Phone: +91-9999 765 121 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.com Twitter: paritoshsharma | Blog: www.paritoshsharma.com | LinkedIn: paritoshsh