The document discusses strategies for small and medium enterprises (SMEs) to transform and succeed during economic downturns. It notes that many large tech companies like Google, HP, and Apple started as small startups. It recommends that SMEs focus on innovation, collaborate with other SMEs, control costs, execute flawlessly, and find mentors to get advice during difficult times. SMEs should also look for opportunities in new domains and partner with larger companies to gain visibility and expand their business.

1. 40 th session -Transforming SME –IT companies in the down turn

2. Transforming SME –IT companies in the down turn Prof S Dubey From Caterpillar to Butterfly

10. HLB model Brain = Creativity Heart = Enthusiasm Lungs = Cash flow

12. Collaboration with innovation Many SMEs collaborated Big competitor

14. Corporate discipline

17. Flawless Execution Abhinav Bindra, Olympic gold medalist in action

20. Thank You for Listening [email_address] 9810506355 Some of these thoughts are elaborated in the forthcoming book by Sanjiva titled Innovation with IT from Mc Grawhill Education