The document discusses disruptive innovations and describes three key aspects:
1. Disruptive innovations initially offer lower performance than existing technologies but appeal to new groups of customers.
2. They provide new attributes that allow them to succeed in emerging markets.
3. As they improve, they eventually displace the former technology and mainstream market.
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
Disruptive innovations tocny 2013
1.
2. Disruptive Innovations
1. Initially offers a lower performance according to
what the mainstream market has historically
demanded
2. At the Same time it provides some new
performance attributes, which in turn makes it
prosper in a different market
3. As it improves along the traditional performance
parameters, it eventually displaces the former
technology. 350
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3. #TOCDI #TOCCON
Disruptive Innovations
2/14/2013
Michael Smith
michael@worldreader.org
@rothwellsmith
www.worldreader.org
#TOCDI #TOCCON
4.
5.
6.
7. 10,000 2010
March kids
20 kids
428,436 e-books….
100 e-books
and growing
9. E-Reader Projects
• Ghana
• Rwanda
• Uganda
• Kenya
• Tanzania
• Zimbabwe
• South Africa
• Ethiopia
• Nigeria
• Malawi
• The Gambia
• South Sudan
• Cote D’Ivoire
• Liberia
• Sierra Leon
10. Is E-reader Program a Disruptive Technology?
North America, Europe, Australia?
YES / NO?
Africa & the Developing World?
YES / NO?
12. Africa is a Mobile-Only Continent
• More People Own a Mobile Phone than a toothbrush
• 1 Billion People in Africa and there are over 800million
Active Sim Cards
• 450 million mobile phones in Africa, almost one for every
two people here.
• USAID claims that every household in Africa has access to a
mobile phone
• 77% of Global Mobile Subscriptions are in Developing
Countries,
#TOCDI #TOCCON
13. When Worldreader came to me and asked if I'd
like to donate a story, I immediately said "Yes!".
When it comes to literature and education, one
of the biggest issues in developing nations is
getting physical books to the people who want
to read them. Worldreader is using technology
in precisely the way I've wanted to see in a long
time.
Nnedi Okorafor
#TOCDI #TOCCON
14. 3-4G Infrastructure needed
World’s wealthiest people 1 billion users by end
IOS, Android, Blackberry, etc.
2013
Worldreader android app on Google Play
Cheap Smartphones Infrastructure – 2G / 2.5G
($100+) 1 billion
WR App on biNu phones
Upgrades as smartphones are
cheaper, but the infrastructure is lagging
4 billion phones
Only Voice and SMS Feature Phones ($30+)
Only SMS based book World’s poorest people
Upgrades as feature phones become cheaper
delivery possible
Basic Phones (under $30)
M- PESA: Mobile – Pesa (money)between 2011 and 2012 made deposits worth $8 billion, a 38 per cent jump and almost half the current national budgetWith 2012 total Mobile money transactions at 171 billion, mobile money is projected to become a $617-billion industry by 2016, according to researchers Gartner.Disruptive – it is already significantly replacing debit and credit cards in Kenya
I want to introduce you to David – (blue shirt) – David is 10 years old – goes to Upendo Middle Primary school outside of Arusha Tanzania. David just finished reading his first ever fictional story called Kanuki – a story about a Giraffe with a short neck. It was the first Story book David has ever read.
At the end of November we launchedan e-reader project in the town of MaaiMahiu Kenya – and what’s awesome about this project is that it’s the first ever library to open in this town of 10,000 people. In this picture is Julia with her son Patrick and daughter Devotha. Julia said to us that she will be bringing her kids every Saturday for reading sessions. Just this week I was speaking with the Project manager for the Osborne library who told me that he has a sign up sheet and waiting list for each and every Saturday at the library.
I want you to meet Linda. Linda is 16years old and goes to Kade Junior Secondary school in Ghana. Linda wants to be a nurse – having seen her mother get sick 2 years ago, she took her to the local hospital and that was the last time she told her that she loved her. Today Linda says that she wants to help others who get sick so they won’t have to go through what she did.
For every book we push – kids are downloading 2xMost kids have 4 sibblings, for 1 e-reader is touching at least 4 people avg
The Ability to send 400,000 e-books in just over 22 months is something that can only be done with our current technology. We are on track to send over 1 Million E-books in under 3 years. The Rise in this graph can be attributed to not just the projects we are deploying in, but that kids are downloading books at a rapid pace.
Argument can be Both WaysAmerica – No it is not, and Yes it is…. We’re just getting use to it, Disruption to Publishers Textbook SalesAfrica - there are few devices for digital reading: Malawi hardly uses email.. Rural communities are getting access to 1000’s of books (MaaiMahiu)
As David, Linda and Julia, Patrick & Sophia continue to read and seek out books, their mobile phones become the next vehicle or ‘where can i get more’
Techonology is getting better, cheaper, faster, more developedNigeria has 101,271,578 – with little to no penetration for basic cell phone utility/ development
What Market Size are we talking about?1 Billion People with Feature Phones, 4 Billion People with basic phones (these are the ones moving up the chain
As all books are free and the numbers are so big, it’s a challenge getting content. Some of our content comes from public domain and creative commons materials like Yoza, CK 12 and Project Gutenberg. Other material is via partnerships with harl
All photos here were uploaded by Mobile Phone subscribers during a recent survey.NEED A WAY TO SUM UP THE END