Orange -- Audience & Advertising UK Landscape

Orange presentation Audience & Online Advertising Division October 2009

Orange is one of the world’s leading telecom operators, with a strong presence on web, mobile and TV… Among top 30 audiences worldwide with 54 M UVs monthly in aug.2009 ,[object Object],[object Object],[object Object],[object Object],Source: Nielsen NetRatings. France. Spain and Comscore for worldwide and UK figures million customers worldwide mobile fixed-line broadband ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Orange has a strong presence on the web and mobile especially in Europe web millions unique visitors worldwide 54 millions of mobile customers worldwide mobile 125.5 sources : August 2009 ,[object Object],[object Object],[object Object],[object Object],Reach 7 internet user out of 10 ,[object Object],[object Object],[object Object],[object Object]

Orange audience is based both on generalist portal and thematic sites FR UK SP PL In America Orange.fr Orange.co.uk Orange.es Tp.pl/Orange.pl/ Neostrada.pl Wp.pl Ya.com Voila.fr Starmedia.com Rincon del Vago, El Planazo Whosegame.com Wormee Pikeo.com No asset No asset No asset Mobile only countries Orange.country No asset … Orange portals Other generalist portals Thematic sites New audience services Site type Tendance-sante, Cityvox, Clust, Zapzone Ananova.co.uk nocoty.pl, bloog.pl Terravista.pt For Orange and non Orange customers 2424actu

[object Object],[object Object],Orange has built its own ad network with a pan European scale ,[object Object],[object Object],[object Object],[object Object],[object Object],Source : (1) TNS Media Intelligence 2007 ; (2) United Internet Media Research “ best in class” advertising worldwide advertising

Orange acquired Unanimis ad network company, reinforcing its positioning on UK online advertising market ,[object Object],[object Object],[object Object],[object Object],71,5 70,8 Facebook 59,6 Yahoo 56,2 MSN Unanimis + Orange ,[object Object],[object Object],[object Object],[object Object],Reach of UK online population (%)

Innovation is key: Orange Advertising Network and the Advertising factory ,[object Object],[object Object],[object Object],[object Object],[object Object],Orange Advertising Network Ad-funded Games on Mobile Ads in SMS Interactive TV advertising Ad funded videos Ads on mobile widgets « Flashcode » experiments Advertising Factory

To meet our targets, we are signing key partnership deals France Telecom Group Sponsored links European Network Location Based Services Instant messaging Mobile adserving Ad repping deals Acquisition Advertising partnerhips Audience partnerships Technology partnerhips

Orange -- Audience & Advertising UK Landscape

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Orange -- Audience & Advertising UK Landscape