As presented to the OSU ELT

1. Social Media By Design December 15, 2010

2. @OSUsquire I'm the program director for digital/social media @OSUMC, where we will use digital tools to predict & prevent disease and empower patients.

3. 3 VisionMission & Values MissionTo improve people’s lives through innovation in research, educationand patient care VisionWorking as a team, we will shapethe future of medicine by creating, disseminating and applying new knowledge, and by personalizing health care to meet the needs of each individual ValuesExcellence, Collaborating as ONE University, Acting with Integrity & Personal Accountability, Openness & Trust, Diversity in People & Ideas, Change & Innovation, Simplicity in our Work, Leadership, Empathy & Compassion PromiseImproving people’s lives… through personalized health care

4. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care Become a high performance organization and workplace of choice Generate an investment fund for mission development 4 Strategic Goals

5. Understand the collective Culture (knowledge, experience, beliefs, values, attitudes) of our Employees, Patients & Communities in which we operate so that we can deliver healthcare in a way that is Predictive, Preventive, PersonalizedandParticipatory (P4 Medicine). 5 Social Business

6. Getting Started Social Media @OSUMC What we do now What we are planning How we change medicine 6

7. Issues

8. Issues

9. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care Become a high performance organization and workplace of choice Generate an investment fund for mission development 9 Strategic Goals

10. Access Tammy Moore Director Emergency Services at Ohio State University Medical Center

11. “Our policy is that you, the employee, may use Social Media for personal use only during non-working time and in strict compliance with all other terms of this and other Medical Center and University policies.” Policy Policy Online: https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF

12. “Conduct that would be illegal or a violation of a Medical Center or University policy in the “offline” world would still be illegal or a violation of the policy when it occurs online.” Policy Policy Online: https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF

13. Don'ts: Confidential OSU information Patient information Personnel Information Legal Information Materials that belong to someone else Policy Policy Online: https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF

14. Guidelines: Policy requires adherence to the Social Media Participation Guidelines. The Guidelines are administered by Communications and Marketing. Policy Policy Online: https://onesource.osumc.edu/sites/Audience/Leaders/Pages/Social%20Media%20Guidelines.aspx

15. Toolkit http://bit.ly/socialmediaOSUMC

16. The Process What is the overall Plan? 1 Who is our Audience? 2 What are our Goals? 3 What Resourcesare available? 4 How are we changing Relationships? 5 Which Technologies should we use? 6

17. Getting Started Social Media @OSUMC What we do now What we are planning How we change medicine

18. Build Relationships

19. Listen

20. Respond

21. Respond (Quicker!)

22. Influence

23. Enlist

24. CEO Blog Overall picture Not just text Current Events Candid http://medicalcenter.osu.edu/aboutus/keeping_in_touch/default.aspx

25. Department Blogs Story tell Responsive High level Details Content Calendar

26. Thought Leadership Collection Platform Discussion Multi-media http://phc.osumc.edu

27. Facebook Page Aggregate Stories Quick calls to action Ask an opinion Video Pictures Links http://facebook.com/osumedicalcenter

28. YouTube http://youtube.com/osumedicalcenter

29. YouTube—UGC Give them tools Make it a competition http://www.youtube.com/watch?v=_-GrLhTYYs4

30. YouTube—Help Our Customers http://www.youtube.com/watch?v=1QbUcFIl0sw

31. Collect Stories Provide Online/Offline Opportunity Social Sharing Inform Web http://projectone.osu.edu/

32. Getting Started Social Media @OSUMC What we do now What we are planning How we change medicine

33. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care Become a high performance organization and workplace of choice Generate an investment fund for mission development 33 Strategic Goals

34. Total Digital Presence

35. Source: http://darmano.typepad.com/logic_emotion/2010/07/gameplan.html David Armano—SVP at Edleman Digital

37. Respond to that feedback, and take it into consideration when we make decisions related to how you operate

38. Provide helpful, useful information to our customers that support their entire relationship with us, not just their moment of purchase

39. Empower every person in our business to be and do all of these things themselves, within agreed upon guidelines, but with the freedom to respond with speed and personality

40. Adapt our people and processes to provide more open, fluid networks of communication. That means inside our business, between our business and community (past, present, and future customers), and among and within the community itselfSource: http://go.osu.edu/beyondcampaigns

42. Respond to that feedback, and take it into consideration when we make decisions related to how you operate

43. Provide helpful, useful information to our customers that support their entire relationship with us, not just their moment of purchase

44. Empower every person in our business to be and do all of these things themselves, within agreed upon guidelines, but with the freedom to respond with speed and personality

45. Adapt our people and processes to provide more open, fluid networks of communication. That means inside our business, between our business and community (past, present, and future customers), and among and within the community itselfSource: http://go.osu.edu/beyondcampaigns

46. Social Media @OSUMC What we do now What we are planning How we change medicine

47. David Armano— SVP at Edleman Digital Source: http://www.flickr.com/photos/7855449@N02/2780450986/sizes/o/in/set-72157606844282993/

48. Understand the collective Culture (knowledge, experience, beliefs, values, attitudes) of our Employees, Patients & Communities in which we operate so that we can deliver healthcare in a way that is Predictive, Preventive, PersonalizedandParticipatory (P4 Medicine). 40 Social Business

49. Ryan Squire@OSUsquireRyan.Squire@osumc.edu614-293-0473