As presented by Vishram Patwardhan at OTN Architect Day, Redwood Shores, CA, 7/22/09. Find an OTN Architect Day event near you: http://www.oracle.com/technology/architect/archday.html Interact with Architect Day presenters and participants on Oracle Mix: https://mix.oracle.com/groups/15511

1. Business Process Optimization with
Enterprise SOA and AIA
OTN Architect Day, Redwood Vishram Patwardhan
Shores, CA. July 22, 2009 Director SOA, Enterprise Solutions Group

2. Agenda
• Why do SOA, Application Integration & BPM
go together?
• A SOA based architecture for application
integration and BPM
• Oracle’s Application Integration Architecture
© 2009 Oracle Corporation – Proprietary and Confidential 2

3. Why are so many SOA projects Application
Integration projects?
Audience question asked at a recent Oracle Architect Day
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4. Why use SOA for Application Integration and
Business Process Management?
Front Office Applications Faster, cheaper, easier
CRM Custom Hosted integration of core processes
eStore Portals Self Service Other
SOA Based Integration Architecture
Business
Reduced integration risk
People Information
Processes
Supply
ERP B2B Custom
Chain
Legacy Analytics
Service
Providers Improved adaptability of
business processes
Back Office Applications
© 2009 Oracle Corporation – Proprietary and Confidential 4

5. What’s Your SOA Strategy?
Enterprise SOA Opportunistic SOA
• SOA Strategy that is Communicated • No SOA Strategy
Widely
• No SOA Roadmap
• Well-Defined Business Benefits
Sought from SOA Strategy • Silos of SOA
• SOA Roadmap Aligned to Deliver on • IT Plan Non Existent or Not
Business and SOA Strategy Aligned with Business Plan
• IT Plans Aligned with Business Plans • IT Reactive to Business
and Initiatives Initiatives
© 2009 Oracle Corporation – Proprietary and Confidential 5

6. SOA Based Architecture for Application Integration
Composite UI Services
UI Components / Portlets
Collaboration / workflow Services
Portal Architectural Issues:
CRM ERP •SOA technology
Business Processes foundation
Enterprise •Canonical data
Business objects
Services
UI UI •Business service
Canonical portfolio
Data
App Models App •Application
connectivity
Enterprise
Business •ID cross-references
Data Data
Flows •State management
•Composite
SOA Technology Foundation application interface
Enterprise Service Bus
Governance •Governance
Process Orchestration Tools
Data Integration • Business Service
Repository
Process Modeling • Exception
Handling
Business Rules
© 2009 Oracle Corporation – Proprietary and Confidential 6

7. Oracle Application Integration Architecture
Direct Integrations
Manage. Pre-built
Process Integration Packs integrations to support data
flows between systems
• Loosely coupled composite
business processes Direct
Integrations Process Integration Packs
Optimize. Pre-built composite
Foundation Packs business processes across
enterprise Applications
• Comprehensive business
process composition
framework
Foundation Packs
Standardize. Common Object
and Shared Service Library
with supporting SOA
SOA & BPM Platform
programming model and best
practice implementation
Example Uses: methods
•Modernizing apps
•Consolidating systems/MDM
•Improving/Extending processes
© 2009 Oracle Corporation – Proprietary and Confidential 7

8. AIA Foundation Pack
Faster, Structured and Repeatable Approach to Business
Process Composition
Reference Process Models Top-Down
• Application Independent Application-Independent
• Annotated with Business Services Business Processes
Oracle’s own
Enterprise Business Services Library implementation of Blocks
Standardized Building
• Prebuilt and standards-based forSOA
Interoperability &
• Application Independent Reusability
SOA Governance Tools
• Business Service Repository
End to End Lifecycle
Consistency and lower TCO
• Test Validation, Error Handling, Diagnostics
Service Oriented Programming Model Quicker Assembly of
• Same approach used by Oracle Development Composite Business
• Supports both web service, batch and UI Processes and UI
Service Oriented Reference Architecture Evolve to an Enterprise
• Open & nonproprietary Architecture Leveraging What
• Includes both content and technology You Have
© 2009 Oracle Corporation – Proprietary and Confidential 8

9. © 2009 Oracle Corporation – Proprietary and Confidential 9

10. Extra Slides

11. Oracle SOA and Event Technologies
BPA Suite
REAL-TIME
BAM GOVERNANCE
CEP Enterprise
Manager
VISIBILITY
Enterprise
& PROCESSING Alerts Events System
Modeling Business Monitoring GOVERNANCE
Monitoring
ORCHESTRATIONStreams
Data
<Insert Picture Here>
BPM Suite BPEL Process Manager Web Services
Manager
Business User Native Business Human
WS Policies
Modeling ROUTING &Rules SERVICES
BPEL DATA Workflow Security
JDeveloper Oracle Service Bus Data Integrator Enterprise
Repository
Application Routing Transform Data
ETL &
Development SOA lifecycle
Mediation Replication Quality
Framework CONNECTIVITY governance
Adapters B2B Registry
Apps DB Legacy Partners UDDI
Coherence Cache
Messaging J2EE Application Server JRockit VM & RT
(Oracle AS, WebLogic, WebSphere, JBoss)

12. Canonical Data Model
1. Advance Shipment 6. Worker 11. Bill of Lading 16. Currency Exchange .
Notice
7. Price List 12. Demand Forecast 17. Payable Invoice .
2. Bill Of Materials
8. Purchase Order 13. Shipment Request 18. Shipment Receipt .
3. Customer Party
9. Quote 14. Inventory Reservation 19. Supplier Party etc.
4. Invoice <Insert10. Request For Quote
Picture Here> 15. Fund Transfer 20. Sales Quote
5. Item
CRM ERP CRM ERP
Canonical Data Objects
Billing Shipping Billing Shipping
All messages are converted to a common data model

13. Enterprise Business Service
• Defines required
attributes for service to
Get Customer Information be executed
<Insert Picture Here>
• Provides service
mediation and content
based routing to correct
service provider
Siebel E-Business
3rd Party
Get Customer Suite
Info Get Customer
Info
Get Customer
Info • Facilitate loose-coupling
ABC Service
ABC Service
ABC Service between the requester
and the service provider
• Addition / Replacement
of Service Providers
without any impact to the
Siebel CRM
E-Business
3rd Party requestors
Suite

14. Application Business Connector Service
Application Specific Service Translation and Transformation
• Exposes legacy business functions as open standards compliant
service provider
• Facilitates the exposing of core business transactions as well as
data <Insert Pictureweb services
access as Here>
• Allows for participating applications to become service providers as
well as service consumers without disruption to code
ABCS 1
SBL
E-Biz Enterprise ABCS 2
Validate Enrich Transform
Business Service
Suite BRM
ABCS 3
Application Application Business Connector Service SAP
Business
Application Business
Object
Connectors

15. ID Cross-Referencing
ERP
Integration
Integration
CRM Technology
<Insert Picture Here> Technology
Cross Reference
Cross Reference
Services
Services
SCM
Common CRM ERP SCM
Product 12 12-PROD 78 00000003
Customer 43 12-CUST 532 00001398

16. Get Sales Order Integration Scenario
From the App Web Service to the Enterprise Business Service
Siebel CRM EBS
Customer Order
Management Management
Configure Price/ Confirm/ Invoice/
Create and Check Pack/ Receive
<Insert Picture Here>
Order
Validate Availability Ship Pmt
Service Invocation App Web Service
EBM EBM
Requestor Get Sales Provider
ABCS Order EBS ABCS
Application Business Connector Services

17. Composite Application Framework
Use Case: Customer Master Match & Fetch
Conducts search No record is found
in CRM system. CRM App UI
Perform desired
Local CRM
action with DB
customer record.
Need to perform
an action needing Update record
a customer record. to CRM
Navigates to database
Match & Fetch
Compositeuser to
Return Initiate
Application with
CRM App synch
desired record process
Comp App UI
Centralized
Customer
Master
Return full
customer profile
Conduct query
Notify user Search criteria Retrieve full
Conducts search Request full over customer
Select desired of sent to Customer customer profile
in Match & Fetch customer profile records
candidate successful Master list of
Return
Comp UI synch candidates
© 2009 Oracle Corporation – Proprietary and Confidential 17

18. SOA Governance Tools
SOA Visibility and Control SOA Testing Tool
One stop shop for integration needs (Oracle Enterprise
Repository and Business Service Repository )
Validate integrations
• Individual services
• End-to-end flows across silos
Quality throughout lifecycle
• Used at design-time: CAVS
Benefits
Benefits • Used at runtime: Diagnostic
Benefits
Benefits Framework (Integrated with EM)
Visibility
Visibility Quality assurance
Reusability Quality assurance Simulator
Reusability Process integrity • Emulate service invocations
ROI Process integrity
ROI Productive SOA
Productive SOA
lifecycle
lifecycle
SOA Runtime Management
User friendly Integration with Enterprise Manger
• Leverage Oracle Diagnostic Logging
• Search, drill-down, and
auto alerts • Search, filter and display via EM
Benefits
Benefits • Logging
Rapid error resolution • Diagnostic scripts
Rapid error resolution Auto alerts
Minimize business impacts
Minimize business impacts
• Preference based notifications
© 2009 Oracle Corporation – Proprietary and Confidential 18

19. AIA Powered by Fusion Middleware
Infrastructure
SOA Execution SOA Runtime Mgmt SOA Security
BPEL & ESB EM OWSM
• Visibility to runtime • Manageability • Policy lifecycle mgmt
state - Provision & Configuration • Monitor WS traffic for SLA
• Comprehensiveness - Monitoring via logging, reports,
trends, and alerts
• Externalize security
- Execution instance
- Best-practice policy library
- Execution flows & activities • Maximizing business
- Messages, variables, & results with IT operational • Lower admin cost via
faults excellence flexible deployments
- Gateway vs. Agents (end-to-end)
© 2009 Oracle Corporation – Proprietary and Confidential 19

20. AIA Architecture on Fusion Middleware 10g
Oracle Java Server Faces
Apps WebCenter Services ERP/CRM
& MDM
ADF 11g Business Components
UI UI
App App
Data Data
Custom
SAP App
UI UI
App Enterprise Service Bus App
BPEL Process Manager
Data Data
Data Integration
© 2009 Oracle Corporation – Proprietary and Confidential 20

21. © 2009 Oracle Corporation – Proprietary and Confidential Oracle Confidential – For Internal Use Only 21