Only SWOT analysis of LG Electronics.

1. Presentation on SWOT analysis .
Presented by
Sabuj Hossen
Program: BBA
Batch: 31st
Id: M-21321113004
Uttara University

2.  L.G Electronics
 The company was originally established in 1958 as Goldstar.
 The L.G group producing Mobile Phones, Radios, TVs, Refrigerators, Washing
machines, and air conditioners.
 The L.G group was a merger of two Korean companies Lucky and Goldstar.
 L.G Is the world second largest producer manufacturer of electronic goods.
 This companies employing 83,000 people working in 119 local subsidiaries
worldwide.

3. S
Strength
W
Weaknesses
O
Opportunities
T
Threats
!

4. S
T
W
O
Strengths-
• Market leader in home appliances.
• Has got manufacturing unit in tax incentive .
• Wide range of products to serve all categories.
• Good after sales service offered.
• Widest distribution network in the industry (10,000
trade partners).

5. S
T
W
O
Weakness-
• Samsung being its competitor provides similar products.
• Consumers compare L.G with Samsung its Korean rival
not with other global companies.
• Brand lacks influence in the segment of early adopters .
• Lack of expert operators for complex machines due to
illiteracy.

6. S
T
W
O
Opportunities –
• Fast growth of the home appliances market
• Shifting to rural areas
• Sponsorships with F.C teams.
• Opportunities to lunch new product.

7. S
T
W
O
Threats-
• Close competitors like Samsung are compared to it.
• Price war with its closest competitors.
• Global recession.
• Declining LCD Market.
• Substitutes (Laptops & Mobiles).
• Increasing labor costs .
!