1. ObjectiveMarketer Overview Social Media Marketing Suite Plan – Share – Manage - Measure More Information on: Website | Twitter | Facebook | Blog
2. Introduction ObjectiveMarketer offers an easy-to-use, SAAS On-Demand solution to distribute contents across multiple social channels, and a comprehensive analytics framework to measure the effectiveness of various initiatives across these channels. Since launch in August 2009, ObjectiveMarketer has served enterprises from Fortune 500, small businesses and their agencies, supporting business use cases, including, management of 100+ assets, 400+ brands and globally served campaigns/audience, to list a few.
3. Introduction Enterprises use ObjectiveMarketer as an integrated platform to manage their end-to-end social media initiatives Integrated Social Media Management and Marketing Suite
4. Business Application ObjectiveMarketer forms the Business Layer, which is seamlessly integrated with social media channels, and has the capability to integrate with emails or any other communication channel. The API structure allows for seamless integration with native applications like 2-way data exchange with Omniture, or a Coupon Management System (e.g.). Business Applications User Interface Coupons Mobile Apps Campaigns Analytics Landing Pages User Profiles Reports API’s Email, Twitter, Facebook, YouTube, SlideShare etc.