2. Index
• Latest news in Mcommerce Apr 2 - 8, 2012
• Latest news in Mcommerce Apr 9 - 15, 2012
• Latest news in Mcommerce Apr 16 - 22, 2012
• Latest news in Mcommerce Apr 23 - 30, 2012
Obopay Confidential 2
3. Latest news in Mcommerce Apr 2 - 8, 2012
Prompt mobile banking offerings and
compelling features to add potential revenue
for the banks. http://bit.ly/H3CTON
Nielson report reveals that a massive 50% of
mobile users in the US use smartphones.
http://bit.ly/Hz1IlD
Increasing number of smartphone owners
watch product videos on phone. Mobile
marketers have another feature to promote
mobile shopping. http://bit.ly/HZlyUh
Pizza giant Domino‟s Pizza attributes 16.4% of
its $95 million sales to mobile commerce. It
brought sales worth $1.6 million.
http://bit.ly/HTdUIc
Corporate Website Follow us on http://twitter.com/Obopay
4. Latest news in Mcommerce Apr 2 - 8, 2012
Mobile apps are an important segment of
mobile commerce. Find out how innovation in
app matters. http://bit.ly/Hfs9ZA
A recent comScore report reveals that consumers
are equally active shoppers on mobile as much as
in store. http://bit.ly/HWMcM6
Growing trend of using Tablets and Smartphones
while watching TV. Good sign for mobile
commerce. http://bit.ly/HtOZui
Mobile advertising is a complex platform to get
marketing for brands. Take a look at this
insightful article: http://bit.ly/I0XxdL
Corporate Website Join us on www.linkedin.com/company/obopay
5. Latest news in Mcommerce Apr 9 - 15, 2012
By 2016 there will be 10 billion mobile internet
devices. Mobile commerce to overpower
conventional e-commerce. http://bit.ly/IoVU92
Indian MVAS expected to reach Rs. 671
billion by 2015 according to IAMAI and mobile
banking seen to have huge potential.
http://bit.ly/HWpnZL
Mobile commerce has tremendous potential
for businesses of all sizes with growing
number of Smartphone users & access to
Internet. http://bit.ly/IdS6wZ
Electronics and smartphone major Samsung
realizes the potential in mobile commerce,
ventures into mobile advertising for future
smartphones. http://bit.ly/HzIo7U
Corporate Website Follow us on http://twitter.com/Obopay
6. Latest news in Mcommerce Apr 9 - 15, 2012
Mobile payments to be the key driver of UK's
Faster Payment Service initiative.
http://bit.ly/HzPdXi
HTML 5 will transform mobile commerce with a
rich user experience of a mobile app.
http://bit.ly/HO1oh0
I-pad is the king in mobile commerce. Drives
98% of revenue according to a study.
http://bit.ly/I8aZ0H
Mobile acting as a true bridge between online
and offline user experiences for luxury brands.
http://bit.ly/HQaCsv
Corporate Website Join us on www.linkedin.com/company/obopay
7. Latest news in Mcommerce Apr 16 - 22, 2012
Tablets have given a tremendous boost to the
growth of E-commerce. Here‟s an interesting
infograph on „The Tablet Economy‟:
http://bit.ly/IWQfMu
Brands embrace Mobile not for online
commerce but to drive in-shop commerce.
Check this out. http://bit.ly/IqpHiP
The future of mobile commerce depends on
the quality of user experience design (UXD).
http://bit.ly/ItgdTV
1 in 5 American has done a mobile banking
activity in the last year but many are skeptical
due to security concerns.
http://nyti.ms/Ixsbfe
Corporate Website Follow us on http://twitter.com/Obopay
8. Latest news in Mcommerce Apr 16 - 22, 2012
Research reveals consumers are 72% more
likely to purchase if they see an ad on
smartphones and tablets along with TV.
http://bit.ly/J1NuFR
Mobile commerce investment surges by 11% to
$201000 compared to 8% last year.
http://bit.ly/Io9JGN
Growing smartphone penetration and increasing
use of mobile internet will make mobile
commerce more convenient to use over e-
commerce. http://bit.ly/HRtMLS
Mobile banking usage among the tablet owners
is growing at 49% as compared to others where
it‟s growing at 22%. http://bit.ly/I2jrBk
Corporate Website Join us on www.linkedin.com/company/obopay
9. Latest news in Mcommerce Apr 23 - 30, 2012
Locally targeted mobile ad spending to grow
$784 Million in 2011 to $5.01 Billion by
2016. http://bit.ly/HZeYwL
Mobile shopping at Shop NBC is driven by
Apple I-pad and around 80% of its revenue
comes from iOS devices. http://bit.ly/K2SZn6
Mobile will be a critical factor in the growth of
banking sector in Russia.
http://bit.ly/HZoh3C
Huge potential for mobile payments in India‟s
$250 billion retail & grocery industry.
http://bit.ly/I8URPL
Corporate Website Follow us on http://twitter.com/Obopay
10. Latest news in Mcommerce Apr 23 - 30, 2012
Mobile banking is the only solution for 3
quarters of the world‟s poor unbanked
population. http://bit.ly/ItU7mK
An insightful article explaining how businesses
will benefit from the trend of using QR Codes in
mobile commerce. http://bit.ly/IrDdVj
Huge opportunity for mobile commerce in New
Zealand. Study finds 44% of mobile phone users
would like to experience mobile commerce where
just one third of mobile users own a smartphone.
http://bit.ly/JpnzL0
29% Brits keen to use mobile for making
purchases less than £20. Read to know more
about mobile commerce in Britain.
http://bit.ly/IWg0ca
Corporate Website Join us on www.linkedin.com/company/obopay
11. Monthly Highlights
Highlights: Apr 1 - 30, 2012
Smartphone sales in 2012 are expected to hit 1.8 billion units, while tablet unit sales are
expected to climb to nearly 100 million. The proliferation of Smartphones, shopping
apps, and cameras that read barcodes have empowered consumers with the ability to
instantly compare and shop.
Mobile commerce offers a unique opportunity for those businesses that take a strategic
approach toward their company's role and opportunities in the mobile marketplace.
Mobile banking has the potential to serve younger consumers and minorities, who lack
access to full-service bank accounts. About a third of “under-banked” consumers
reported using mobile banking last year according to a recent survey from the Federal
Reserve.
A huge opportunity awaits retailers that are mobile ready. Retail sites that lag behind in
mobile readiness risk losing customers to other e-commerce sites and local stores. Thus
Mobile has become a ubiquitous platform for retailers for developing their online
shopping experiences.
Corporate Website Like us on www.facebook.com/ObopayMobilePayments
12. Thank You
info@obopay.com
www.obopay.com
www.facebook.com/ObopayMobilePayments
http://twitter.com/Obopay
http://blog.obopay.com/
www.linkedin.com/company/obopay
http://pinterest.com/obopay