2. 2
CONTENTS
GIVE YOUR
DREAMS WINGS
SO THEY MAY FLY
FEATURES
Time Sheet
Time Sheet Table
Media List
Fact Sheet
Press Release
Media Advisory
Speed Art Flyer
Speed Art Photos
Speed Art Media
Coverage
Open Mic Night Flyer
Social Media Calendar
Survey/Survey results
Infographic
Newsletter
3-4
5
6
7
8
9
10
11
12
13
14-16
19
17-18
20
3. 3
TIME SHEET
January 26, 2015
Time: 6:00-8:00 p.m.
Task: Started working on the media list and had a
meeting with Jay and Ike, the managers, about my
ideas for social media.
January 27, 2015
Time: 1:00-4:30 p.m.
Task: Meeting with CMU marketing students about
their marketing plans for the business. Collaborating
with them to gain more awareness for social media.
Created goals for getting more likes on Facebook and
posting more on Instagram. Created social media
calendars for the rest January and February. Posted a
photo and caption to promote Open Mic Night.
January 28, 2015
Time: 10-10:30 p.m.
Task: Took pictures of different things the shop and
decided what captions I wanted to use for them. Posted
a photo on Instagram to promote a morning cup of
coffee.
January 29, 2015
Time: 4-4:10 p.m.
Task: Looked for a photo of a previous open mic night
and posted it on Instagram and created a caption for it.
February 3, 2015
Time: 12-1: 30 p.m.
Task: Looked for an interesting aspect of the shop like
the hand made coffee machine they have then looked
up information about it and posted it on instagram
with fun facts. Reworked the social media calendar.
Begin brainstorming ways to promote the next artist
of the month and talked with manager about who the
next artist will be and what they will provide to see how
I can promote the artist.
February 10, 2015
Time: 2-5:00 p.m.
Task: Created a digital flyer for recruiting open mic
performers and posted it on Instagram. Worked on the
social media calendar more. Started putting together
a plan for promoting the next artist of the month.
Planned for tabling in the University Center to pass
out coupons and get people to like their social media
pages.
February 12, 2015
Time: 2-3:10 p.m.
Task: Created a survey to display in the shop, worked
on getting a table in the UC, and posted on instagram
about the Valentines Day slam poetry show. Went
through instagram to add new followers and comment
back to customers.
February 16, 2015
Time: 4-6:30 p.m.
Task: Made a flyer for Marina Scorzelli who is doing
her 40 hour internship with the political science
department. Posted a flyer on Instagram searching for
talent to present at open mic night. Replied to posts on
Instagram and got contact information for the artist of
the month. Worked on getting a table to spread more
awareness about the café shop and give out coupons.
February 17, 2015
Time: 1:40-2:58 p.m.
Task: Set up survey’s at the shop and left a note for all
of the staff to see so they can properly promote the
survey’s. Called the artist of the month to get quotes
and did some background research on her. Looked at a
few other events the coffee shop will be having in the
up coming months. Brain stormed a plan to promote
the upcoming events and created some posts on
Instagram.
February 23, 2015
Time: 2:00-5:00 p.m.
Task: Interviewed the artist of the month and Jay Bell
the art director at the coffee shop to write a press
release. Created a template for my press release that
Dreamer’s can use after I have left as well. Wrote a press
release about the artist of the month. Start putting
together ideas for the upcoming speed art event.
March 1, 2015
Time: 2:00-4:00 p.m.
Task: Edited the press release and
sent out emails to media. Made
a post on instagram. Looked up
info graphic ideas and sent out
an email to Jay with questions
about the social environmental
responsibility of Dreamer’s.
4. 4
TIME SHEET
March 3, 2015
Time: 2:00-3:15 p.m.
Task: Created a flyer for the speed art competition and
sent more questions to Jay for the info graphic. Posted
on Instagram and commented on customers’posts.
March 3, 2015
Time: 7:00-11:00 p.m.
Task: Created and edited the media advisory. Updated
the media list and made a fact sheet. Uploaded post
on Instagram about the Speed Art competition and
updated the social media calendar. Start putting
together ideas for a video and a media kit.
March 8, 2015
Time: 7:00-8:30 p.m.
Task: Revised and edited my media advisory for the
Speed Art Competition. Sent out personal emails
to everyone on the media list. Included personal
messages that were tailored to each person and their
specific media company. Prior to sending out the
emails I researched each person to ensure this story
would fit their beat and I read some of their recent
stories to make it even more personal.
March 22, 2015
Time: 3:00-6:00 p.m.
Task: Went to the Speed Art event and took notes as
well as photos and videos. Made sure the event went
smoothly and ensured the media had everything they
needed. Uploaded updates of what was taking place at
the event including the winners and the final art pieces.
March 23, 2015
Time: 3:00-5:00 p.m.
Task: Wrote a brief description of the speed art event to
send to media outlets who requested that information.
Looked up information and contact information about
the participants to send to the media. Checked the
Instagram page and responded to comments, added
followers and created a post. Put together a plan for an
infographic.
March 24, 2015
Time: 6:00-10:00 p.m.
Task: Created an info graphic about the socioeconomic
responsibility of the Dreamer Coffee Shop. Got data
and information from my advisor. Showed it to
others to receive feedback then made changes and
corrections. Sent it out to Jay and asked for more
feedback. Made a few more changes before finalizing it.
Sent photos from the Speed Art Competition to media
that requested photos. Finally checked newspapers for
stories and sent the stories to Jay and advised him to
feature it on the Facebook page and their website.
April 6, 2015
Time: 6:00-8:00 p.m.
Task: Compiled information from surveys so that I
can give the numbers and suggestions to Ike and Jay.
Looked for a newsletter design.
6. 6
MEDIA LIST
Television
WCMU
TV
14
Ed
Grant
Televisio
n
General
Manager
1999
E.
Campus
Drive
Mt.
Pleasant,
MI
48859
989-‐774-‐
3105
989-‐774-‐
4427
wcmu.org
grant1eb@cmich.e
du
Television
News
Central
34
General
N/A
Moore
Hall
N/A
N/A
http://ww
w.newscen
tral34.com
NEWS34@CMICH.E
DU
Television
9&10
News
Community
Calendar
N/A
9&10
News
P.O.
Box
627
Cadillac,
MI
49601
(231)
775-‐
3478
N/A
9and10ne
ws.com
communitycalendar
@9and10news.com
Magazine
GC
Magazine
Tessa
Harvey
Arts
and
Entertain
ment
Editor
Moore
Hall
N/A
N/A
http://gcm
ag.org/
Tessa.harvey@gcm
ag.org
Media
Type
Company
Contact
Position
Address
Phone
Fax
Website
Email
Newspaper
CM-‐Life
News
Editors
News
Editors
Central
Michigan
Life
436
Moore
Hall
Mount
Pleasant,
MI
48859
(989)
774-‐
5433
(989)
774-‐3040
http://ww
w.cm-‐
life.com/
news@cm-‐life.com
Newspaper
The
Morning
Sun
Randi
Shaffer
Reporter
The
Morning
Sun
711
W.
Pickard
St.
Mt.
Pleasant,
MI
48858
989-‐779-‐
6059
989-‐779-‐
6051
http://ww
w.themorn
ingsun.co
m/
rshaffer@michigan
newspapers.com
Multimedia
UCOMM
Rachel
Esterline
Perkins
Associate
Director
of
Public
Relations
and
Social
Media
Central
Michigan
University,
Mount
Pleasant,
Mich.
48859
989-‐774-‐
2121
N/A
https://www
.cmich.edu/o
ffice_preside
nt/university
_communicat
ions/Pages/c
ontact.aspx
ester1rm@cmich.ed
u
Radio
WCMU
FM
89.5
Susan
McTaggart-‐
Dennis
Afternoon
Classical
Music
Program
Producer
N/A
(989)
774-‐
3105
(989)
774-4427
http://wc
mu.org/ra
dio/classic
alMusicInT
heAfterno
on/
mctag1sm@cmich.e
du
Radio
WMHW
Moore
Rock
Radio
91.5
Julia
Sikora
Station
Manager
Moore
Hall
129,
Mt.
Pleasant,
MI
48858
(989)
774-‐
1885
N/A
https://w
ww.cmich.
edu/colleg
es/CCFA/C
CFABroadc
astandCine
maticArts/
CCFABCA
WMHW/P
ages/defau
lt.aspx
sikor1jc@cmich.edu
Television
WCMU
TV
14
Ed
Grant
Television
General
Manager
1999
E.
Campus
Drive
Mt.
Pleasant,
MI
48859
989-‐774-‐
3105
989-‐774-‐
4427
wcmu.org
grant1eb@cmich.ed
u
7. 7
FACT SHEET
THE DREAMER
COFFEE SHOP
The Dreamer Coffee Shop
Fact Sheet
WWW.DREAMER.COFFEE
1027 S Franklin St, Mt Pleasant MI, 48858
Contact:
Octavia
Carson
Phone:
(248)
904-‐3227
Email:
carso1ol@cmich.edu
Opening Date: September 23, 2014
Address: 1027 South Franklin Street
Mount Pleasant, MI 48858
Phone: (989) 317-8358
Email: artbyjaybell@gmail.com
Website: www.dreamer.coffee
Location: Sitting on the corner of South Franklin Street and Bellows Street we are
conveniently located just off of Central Michigan University’s campus.
Our building is a cozy red house turned coffee shop. It offers more than
enough space for study tables, lounging areas, a meeting/living room
and a small stage. We are only steps away from the graduating housing
and Sloan Hall.
History: Opened in 2014 by international graduate student and business major,
Ike Han, the coffee shop started as a dream. When Ike found out the
building was up for sale he took the golden opportunity to start his very
own coffee shop. With the help of his family in China, Ike was able to
purchase the building and completely redecorate it to make it more open
and warm. During the planning and first few days many CMU students
contributed to the shop’s growth. The shop soon became a place for
customers to enjoy art, great tea and delicious coffee.
Description: Ran by a group of people chasing their dreams, Dreamers is an all
around local small business owned and operated by CMU students. Our
coffee beans are purchased from a Grand Rapids roaster and our
pastries from a local bakery, Sweet Tooth Bakery. We have 7 types of
bubble tea and 9 types of whole leaf tea. We also have three different
pour overs and 12 other types of coffee. Customers will enjoy an
unprecedented level of service and a welcoming atmosphere. Our goal
is to make sure our products are the best.
###
8. 8
PRESS RELEASE
THE DREAMER
COFFEE SHOP
FOR IMMEDIATE RELEASE
WWW.DREAMER.COFFEE
1027 S Franklin St, Mt Pleasant MI, 48858
March 2015
Contact:
Octavia
Carson
Phone:
(248)
904-‐3227
Email:
carso1ol@cmich.edu
Local Coffee Shop Sheds Light on Undiscovered Talent
Mount
Pleasant
community
members
and
Central
Michigan
University
students
compete
for
artist
of
the
month
at
The
Dreamer
Coffee
Shop
MOUNT PLEASANT, MI – The
Dreamer,
a
coffee
shop
in
Mount
Pleasant,
MI
has
selected
an
artist
of
the
month. Each month The Dreamer selects a local artist and displays their art around the
coffee shop.
“Giving students the spot light they may not have had before is very important to us,” Event
Coordinator and Art Director Jeremiah Bell said. “We want to support our local art community.”
This month The Dreamer Coffee Shop named CMU junior, Tate Verduin, Artist of the Month. Her art
can be seen all around the coffee shop. Verduin’s pieces include drawings and paintings.
“I love being able to display my art at Dreamer. It’s a great, relaxing environment for students to
enjoy hot drinks, art and music,” Tate said. “It also presents another outlet of promotion for my work
and provides another opportunity for my work to be seen.”
Bell said Tate really stuck out among other artist because her art is organic and colorful. He also
admires her creative ability and originality.
Verduin began her interest in art at the age of 5. She started with sewing and later picked up painting.
“As a child, I spent many days at my grandparent’s house. My Mawmaw began to teach me to use a
sewing machine and how to cut patterns from fabric,” the Mississippi native said. “For my fifth
Christmas, I made my own Christmas dress and wore it to my grandparent’s house for dinner.”
Tate also created bags from The Dreamer’s recycled coffee bags. Her handmade bags are up for sale
at the coffee shop. Her art will be on display until mid-March when the next artist of the month is
chosen.
Anyone interested in entering the competition can contact Jeremiah Bell at artbyjaybell@gmail.com
or (989) 317-8358.
About The Dreamer Coffee Shop
We are a group of people chasing our dreams. The Dreamer Coffee Shop was established in Mount
Pleasant, Michigan in 2014. We serve coffee, bubble tea, and art works. We aspire to provide high
quality coffee through collaboration with one of the best roasters in the country. Our goal is to make
sure our coffee is the best.
######
9. 9
MEDIA ADVISORY
THE DREAMER
COFFEE SHOP
Media Advisory
WWW.DREAMER.COFFEE
1027 S Franklin St, Mt Pleasant MI, 48858
Contact:
Octavia
Carson
Phone:
(248)
904-‐3227
Email:
carso1ol@cmich.edu
The Dreamer Coffee Shop Hosting a Speed Art Competition
The Dreamer Coffee Shop will be hosting a Speed Art Competition open to any participants
on Saturday, March 21, from 3 p.m.- 6 p.m. at our coffee shop on Franklin Road in Mount Pleasant.
Who: Dreamers is a small business owned and operated by Central Michigan University
students. Participants will be CMU students and any local artist who register for the
event.
What: This is our very first speed art competition, which we hope to continue every year.
Contestants will have two hours to complete any medium of art they choose. Including,
but not limited to, sculptures, paintings, and drawings. Artists will have to bring their
own supplies. Three of our special judges will rank the art and decide a winner. The
winner will be featured as artist of the month, which includes having their art on
display around the coffee shop. The winner will also receive 5 free drinks.
Where: The Dreamer Coffee Shop
1027 South Franklin
Mount Pleasant, MI 48858
Why: Dreamer’s wants to give local artist an opportunity to showcase their talent to the
Mount Pleasant community, while also fostering a greater sense of community among
Mt. Pleasant Residents.
About The Dreamer Coffee Shop
We are a group of people chasing our dreams. The Dreamer Coffee Shop was established in Mount
Pleasant, Michigan in 2014. We serve coffee, bubble tea, and art works. We aspire to provide high
quality coffee through collaboration with one of the best roasters in the country. Our goal is to make
sure our coffee is the best.
###
10. 10
SPEED ART FLYER
To compete email: artbyjaybell@gmail.com
Speed ArtCOMPETITION
@dreamercoffeecmu
The Dreamer Coffee Shop
2 hours to create art. All mediums of art accepted.
SATURDAY, MARCH 21st, 3-6pm
Winner receives:
5 free drinks and featured artist of the month
HOSTED BY THE DREAMER COFFEE SHOP
1027 S. Franklin, Mount Pleasant, MIl(989)-317-8358
12. 12
SPEED ART MEDIA COVERAGE
(http://media.cml.s3.amazonaws.com/20382_dsc_0655f.JPG)
Calli Morris (http://www.cm-life.com/staff/calli-
morris) |Staff Photographer
Mount Pleasant resident Jalene Howard, 22, works
on her painting while talking to Ann Arbor senior
Peter Wolfgang on March 21, 2015 in Dreamer
Coffee Shop.
Dreamer Coffeehouse hosts Speed Art Competition
Published 03/21/15 6:35pm
(http://www.facebook.com/sharer.php?
u=http://www.cm-life.com/article/2015/03/speed-
art-comp) (http://twitter.com/share?
text=Dreamer Coffeehouse hosts Speed Art
Competition) (https://plus.google.com/share?url=http://www.cm-life.com/article/2015/03/speed-
art-comp) (http://www.linkedin.com/shareArticle?mini=true&url=http://www.cm-
life.com/article/2015/03/speed-art-comp&title=Dreamer Coffeehouse hosts Speed Art
Competition&summary=<p>Ready, set...create.</p><p>Students and members of the Mt. Pleasant
community flowed into Dreamer Coffeehouse on March 21st, from 3 p.m.</p>)
Ready, set...create.
Students and members of the Mount Pleasant community flowed into Dreamer
Coffeehouse March 21 from to be a part of the speed art competition. The competition
allowed competitors to show off their artistic abilities and be entered to win multiple
prizes.
The winner of the contest and senior at Central Michigan University, Jamie Morse,
received five free drinks from the coffee shop, a feature on the Facebook page, a free
ticket to the upcoming Tree Love event and her own art show at the coffeehouse. The
winner also will be featured as Dreamer's 'Artist of the Month.'
There were five contestants competing, making it a very close competition. The artists
were allowed to choose whatever medium they wanted, and only had two hours to
create. Morse decided to create a painting on a log based off of a sketch she had done.
"I usually paint on wood or logs over canvas because of the way the colors show," said
Morse. "I don't like using very bright colors but I like what they do. The wood soaks up
the color way more than a regular canvas, giving it more of a matte finish instead of a
glossy one."
(http://www.vapedapevapor.com/) (http://www.vapedapevapor.com/)
*The full article, photos and a video can be found on cm-life.com
14. 14
SOCIAL MEDIA CALENDAR
Date
Instagram
Post
Picture
Description
1/28/15
The stage is set! Ready for Open
Mic Night tomorrow from 6p.m-
9p.m. Any suggestions for future
performers? Comment below.
Picture of new
Open Mic Night
Stage
1/29/15
We are shaking and stirring this
morning. Come on in and grab a
fresh cup of coffee.
#dreamercoffee #cmu #coffee
#cafe #hip #quality #art
#mtpleasant
Picture of baristas
working
Only an hour until our weekly
open mic night gets started! Pair
your favorite coffee with good
entertainment and you have a
perfect Thursday night. What's
your favorite drink? Comment
below #dreamercoffeecmu
#openmicnight #music #poetry
#mtpleasant #cmu #coffee
#entertainment
Picture of last open
mic night
2/3/15
Dreamers, we would like to
introduce to you one of our
prized team members, Bruce!
Weighing in at a solid 90 pounds,
this mighty machine was hand
made in Florence, Italy. Come on
in and see what Bruce is brewing
today. #DreamTeam
#DreamMachine
#DreamerCoffee
Picture of coffee
Machine
2/8/15
Grab a book or your homework
and come enjoy the atmosphere
here at Dreamers Coffee. We will
be open untill 9 p.m.
Picture of coffee
and book
2/11/15
Come get a cup of happiness at
dreamers.
Quote on top of
coffee
2/12/15
Bring your friends and/or partner
to enjoy slam poetry tonight at
Dreamer's! #poetry #art #love
#valentinesday #dreamerscoffee
Valentine's day
event flyer
2/15/15
We hope you enjoyed your
Valentine's Day. #love #coffee
Quote on top of
coffee
15. 15
SOCIAL MEDIA CALENDAR
2/15/15
We hope you enjoyed your
Valentine's Day. #love #coffee
#valentinesday #cmu
Quote on top of
coffee
2/16/15
Who doesn't love those days?
Head over to Dreamer's and pick
your beverage. #CMU #cafe
#art #coffee #tea #bubbletea
Meme about tea
or coffee
2/17/15
Our talent search is ongoing!
Every Thursday we invite artists,
musicians, poets and more to
display their talent. #openmic
#cmu #cafe #freedrinks
Open Mic Night
Flyer
2/17/15
A kiss goes perfect with a latte.
We have a wide range of lattes
and a bowl of kisses to go with
them. Stop by today!
#thedreamercoffeeshop #cmu
#lattes
Picture of Coffee
and kiss candy
2/17/15
FYI: We have FREE wifi. Our hours
are: MON-FRI 8:30am-10pm SAT
10am-7pm, SUN 12pm-9pm
#freewifi #cmu #cafe #study
#hangout #art
#thedreamercoffeechop"
Picture of Wifi logo
2/18/15
Can you guess which Dreamer
drink this is? #dreamercoffeecmu
Picture of bubble
tea
2/19/15
Still have class on this cold day?
Stop by dreamers to add some
warmth in your day.
#positivethoughts #newday
#warmthoughts
#dreamerscoffee
Picture of coffee
and quote
2/25/15
Come out tomorrow night from 6-
9pm. We will have CMU Comedy
Club
performing!#dreamerscoffeecmu
#openmicnight #coffee #tea
#liveperformance
Open Mic Night
Typography
picture
2/26/15
Open mic night is happening
now. Stop by! #CMU
#openmicnight #dreamerscoffee
Open mic night
video
Date
Instagram
Post
Picture
Description
1/28/15
The stage is set! Ready for Open
Mic Night tomorrow from 6p.m-
9p.m. Any suggestions for future
performers? Comment below.
Picture of new
Open Mic Night
Stage
1/29/15
We are shaking and stirring this
morning. Come on in and grab a
fresh cup of coffee.
#dreamercoffee #cmu #coffee
#cafe #hip #quality #art
#mtpleasant
Picture of baristas
working
Only an hour until our weekly
open mic night gets started! Pair
your favorite coffee with good
entertainment and you have a
perfect Thursday night. What's
your favorite drink? Comment
below #dreamercoffeecmu
#openmicnight #music #poetry
#mtpleasant #cmu #coffee
#entertainment
Picture of last open
mic night
2/3/15
Dreamers, we would like to
introduce to you one of our
prized team members, Bruce!
Weighing in at a solid 90 pounds,
this mighty machine was hand
made in Florence, Italy. Come on
in and see what Bruce is brewing
today. #DreamTeam
#DreamMachine
#DreamerCoffee
Picture of coffee
Machine
2/8/15
Grab a book or your homework
and come enjoy the atmosphere
here at Dreamers Coffee. We will
be open untill 9 p.m.
Picture of coffee
and book
2/11/15
Come get a cup of happiness at
dreamers.
Quote on top of
coffee
2/12/15
Bring your friends and/or partner
to enjoy slam poetry tonight at
Dreamer's! #poetry #art #love
#valentinesday #dreamerscoffee
Valentine's day
event flyer
2/15/15
We hope you enjoyed your
Valentine's Day. #love #coffee
Quote on top of
coffee
16. 16
SOCIAL MEDIA CALENDAR
3/1/15
"Open till 9 p.m. today!
#nottoolate
#dreamercoffee
#cmu"
Drake's new album
meme
3/2/15
Tomorrow a
percentage of your
purchase will go to
@threads_cmich if you
mention them! #CMU
#dreamerscoffee
#givingback"
Threads fundraiser flyer
3/3/15
What's your talent?
#dreamercoffeeshop
#cmu #openmicnight"
Open mic night flyer
3/3/15
We are excited for our
upcoming Speed Art
competition. Sign up to
compete by March
9th!
#dreamercoffershop
#art #Cmu #speedart
#mountpleasant
Speed art flyer
3/5/15
Tis true!!! #coffee
#cmu
#dreamerscoffee
Quote about water
being important to
make water
3/21/15
Live captions from the
Speed Art Event
Live pictures and
videos from the Speed
Art event
3/23/15
Live pictures and
videos from the Speed
Art event
Quote about needing
coffee on Monday's
3/31/15
We haven't been open
for a year yet but we
are already making our
mark on the world! We
care about our planet
and those in it. Check
out what we do to
show we care.
#DREAMERCARES
#CMU #GIVINGBACK
#MTPLEASANT
Info graphic on
Dreamer's
socioeconomic
responsibility
Date
Instagram
Post
Picture
Description
17. 17
SURVEY/SURVEY RESULTS
How did you hear about The Dreamer Coffee Shop?
A
Friend
Facebook Instagram Google
Our
Website
Walking
by
How would you like to get more information about us?
E-mail Facebook Instagram Twitter
Our
Website Flyers
How many times do you visit our coffee shop per week?_____
How would you rate:
The presentation of our beverages
The taste of our beverages
The presentation of our shop
Excellent Good Fair Poor Bad Terrible
What 3 changes or suggestions do you have that could make
our coffee shop better? (Write on the back)
Other_____________
Other_____________
Thank you!
How did you hear
about The Dreamer
Coffee Shop?
A Friend- 38
Walking by- 20
Facebook- 2
Instagram- 1
Google- 1
Our website- 0
Other
-CM-Life: 5
-Coupon 2
-Open Mic night 1
-Google 1
How would you like to
get more information
about us?
Email- 8
Facebook- 27
Instagram- 15
Twitter- 13
Our website- 19
Other
-Flyers- 11
-Coupons- 1
-Art tree love expo-1
-Around school art
building- 1
-Posted in store-1
-Events- 1
19. 19
INFOGRAPHIC
The Dreamer Coffee Shop is invested in our
community. We pride ourselves on giving
back and being environmentally friendly.
100%of our beans
come in bio
DEGRADABLE
bags.
15%of proceeds go
to organizations
when they host
FUNDRAISERS
at our shop.
50lbs
of food DONATED to Isabella County
Food Kitchen.
75articlesof clothing DONATED
to the Salvation Army.
Currently, we recycle 50% of
the materials we use, our goal
is to recycle 85% or higher.
DREAMER CARES
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