For Student UPsourcing Mentoring Programme, 2015

1. Personal Branding
Student Upsourcing 2015
By Ogechi Onuoha

2. What is a Brand?
• A brand is not a logo!

3. • A brand is the sum total of feelings/emotions
that a product consistently brings about

4. • Strong brands
– Deliver value & positive, consistent experiences
– Have excellent reputations
– Strongly communicate their positive attributes
– Evolve to stay relevant

5. A Personal brand is important
• To plan
and track your personal and professional growth
• To develop
yourself to be relevant and stay focused
• To differentiate
your competitive edge and stand out from the crowd
• To launch
and fulfill your career and personal goals

6. Think about yourself as a product.
• What’s your plan?

7. Your brand comprises..
• Everything you do and say, how you look and
act, what you know and your
accomplishments
• It is who you are everytime

8. Where do you start
• Know yourself inside out
– What is most important to you?
– What are your good/not good at?
– What are you passionate about?
– What are your weaknesses?
– What do you avoid doing?

9. • Define your career goals
• Define your personal goals

10. • Where do you want to be in 50 years?
• Where do you want to be in 10 years?
• Where do you want to be in 5 years?
• Where are you now??

11. Do a SWOT Analysis
• What are your…
– Strengths
– Weaknesses
– Opportunities
– Threats
• Ask a close friend to do this with you

12. Keep the things that are
important on top of your list!!!

13. Define your brand!!

14. THANK YOU