A sample presentation of Ogilvy's presentation during The Competitive Edge panel session at the 4As 2012 Transformation Conference in Los Angeles, California.

1. Wednesday, March 28, 2012

2. Founder Culture
Wednesday, March 28, 2012

3. Li#le
or
no
progress
since
1968
study
Discrimina9on
drives
low
minority
employment
Under-­‐representa9on
in
the
“heart
of
the
business”
Companies
targeted
for
enforcement
ac9on
Wednesday, March 28, 2012

4. 1 2 3
PEOPLE CROSS-CULTURAL PARTNERS
MODEL
Wednesday, March 28, 2012

5. INSIDE OUTSIDE
2007 – 2008 2008 – 2010 2011 – 2015
VISION FORMATION NURTURE GROWTH
1 2 3
•Developed and •Built Business Case •Activation
Implemented a D&I •Internal Education •Client Engagement
Strategy
•Partner Development •Scale & Regional
•Enhanced Associates Expansion
Program – Talent
Pipeline
•Launch of Professional
Networks
PEOPLE CROSS-CULTURAL PARTNERS
MODEL
Wednesday, March 28, 2012

6. Change
Management
Agenda
Link
Set
the
Build
the
Assess
diversity
Align,
diversity
diversity
Company
efforts
to
integrate,
change
change
Culture business
execute
agenda strategy
strategy
Leadership
Annual
Connect
inside
Awareness
+
programs
and
Opera9ng
Plan
Gap
analysis and
outside
Educa9on management
and
Performance
agendas
mechanisms Metrics
Leadership
Accountability
Wednesday, March 28, 2012

7. INSIDE OUTSIDE
2007 – 2008 2008 – 2010 2011 – 2015
VISION FORMATION NURTURE GROWTH
•Developed and •Built Business Case •Activation
Implemented a D&I •Internal Education •Client Engagement
Strategy
•Partner Development •Scale & Regional
•Enhanced Associates Expansion
Program – Talent
Pipeline
•Launch of Professional
Networks
Wednesday, March 28, 2012

8. 1 2 3
PEOPLE CROSS-CULTURAL PARTNERS
MODEL
Wednesday, March 28, 2012

9. INAUGURAL
CROSS
CULTURAL
CONFERENCE
Preparing
for
“The
New
General
Market
Wednesday, March 28, 2012

10. People
Point
of
view
Partnerships
Product
Wednesday, March 28, 2012

11. THE BUSINESS CASE
THE THE THE
1 2 3
CLIENT PARTNER RESULTS
34MM impressions
4x more traffic general
market campaign
Over-achieved CTR
Achieved high resonance
PEOPLE CROSS-CULTURAL PARTNERS
MODEL
Wednesday, March 28, 2012

12. We
Get
It We
Deliver
It We
Scale
It
Inside Out
Wednesday, March 28, 2012

13. Wednesday, March 28, 2012