Redefining Online Grocery
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Omni-channel. Multi-channel. Convergence. Continuous Commerce. Whatever you call it, the seamless integration of end-to-end experiences across multiple channels to delight customers is the prize, and the biggest untapped opportunity lies with online grocery. A multi-channel solution to online grocery shopping, synched to the rhythms of daily activity, is the best way to play a more meaningful and valuable role in customers’ lives. To view the video on YouTube: https://www.youtube.com/watch?v=MQYSMk5TXNM
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Redefining Online Grocery
- 2. Everything we know about how people buy groceries is changing.
- 3. Online grocery sales reached $6.5 billion dollars last year. That’s just 1.2% of today’s market. Source: IbisWorld/Brick Meets Click h"p://www.internetretailer.com/2014/03/14/delivery-‐cost-‐holds-‐back-‐occasional-‐online-‐grocery-‐shoppers
- 4. In ten years, online shopping will account for 17% of all grocery sales. Supermarkets MUST look to the future. Source: IbisWorld/Brick Meets Click h"p://www.internetretailer.com/2014/03/14/delivery-‐cost-‐holds-‐back-‐occasional-‐online-‐grocery-‐shoppers
- 5. If a grocery store could provide an experience that makes the daily routine easier, more convenient and more ENJOYABLE, people would continue buying from that store. Source: Synqera h"p://synqera.com/blog/u-‐s-‐retail-‐survey-‐reveals-‐93-‐u-‐s-‐consumers-‐loyal-‐brick-‐mortar-‐retailers-‐sales-‐frequently-‐purchased-‐items/
- 6. Imagine if shoppers got reminders from the grocery store about special offers and possible savings…
- 7. …and recommendations based on their shopping habits.
- 8. If they were able to review freshness ratings…
- 9. …and were given the option to pick-up in store to save time and money.
- 10. What if shoppers within the same household were notified at the start of a shared grocery list allowing them to add items?
- 11. Now imagine allowing shoppers to ask you questions, and sending them special recipes and ideas.
- 12. And letting them redeem coupons as they check out online.
- 13. When they choose to pick up their groceries, their pick-up time is confirmed. And when they arrive at the store, they receive MORE special offers.
- 14. After shoppers receive their groceries, they can subscribe to regular items, making their lives even easier.
- 15. In today’s competitive market, a grocer must delight the customer AND anticipate what the customer needs.
- 16. 80% of future revenue comes from just 20% of existing customers. Just a 5% increase in customer retention can increase profitability by 75%. Source: Gartner h"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-‐customer-‐retenFon-‐Fps-‐for-‐entrepreneurs/ Source: Bain and Co. h"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-‐customer-‐retenFon-‐Fps-‐for-‐entrepreneurs/
- 17. By strengthening your bond with actively loyal customers, you will be able to play a more meaningful role in their daily lives.
- 18. The time to get started is now.
- 19. @OgilvyOne @SalmonLtd For more information contact: Nick Fuller nicholas.fuller@ogilvy.com Martin Girdlestone mgirdlestone@salmon.com