SlideShare une entreprise Scribd logo
1  sur  5
Télécharger pour lire hors ligne
2013
cannes lions
recap
day4
8
Extended
AdolescenceSo, maybe it wasn’t the best choice of words, but when you’ve just sold your site for $1.1
billion, you can say whatever the hell you want. Tumblr founder David Karp did say that the
publishing of social stats was “really gross.” But it was less a “swipe,” as the Guardian put
it, and more of a reassurance to the creative community. Karp’s mission in Cannes was to
woo the creative community, pouring on the love in the hope that the ad biz starts to show
some back. No comments means no hate. But it also means no criticism, no need to fight
for what you believe in, and no means to protest that which seems wrong. Creatives rely on
rubbing up against something (especially this week) in order to generate sparks.
Is the relentless informality and positiveness of our workplace at fault. We’ve catered to the
creative work space, architect Rem Koolhaas pointed out in his talk. When he compares
today’s campuses to the linear, ordered workplaces of the Man in the Grey Flannel Suit era,
Koolhaas sees extended adolescence at work. Are today’s workers any less creative than
the buttoned-up creatives of the Mad Men era? Is our slavish love of that show not just
nostalgia for daydrinking but also a crie de coeur for a little more order? Look at Warhol’s
Factory. No special furniture, warm cedar paneling, or meetings on the floor.
1
2013
cannes lions
daily
recap
The velvet
underground
covers kanye
And speaking of Warhol, Lou Reed thinks that “He was an astonishing person
in every way. I hung out with the greatest artist of the 20th century. Although
we didn’t know that at the time of course.” He’s less bullish on the talent of
today: “There’s a dearth of talent today.” Except for Kanye who, “knows he’s
that good.” And so does Reed. “Man,” on seminar attendee was overheard
to say later that night, “being treated like a rockstar for so long must do
something weird to you.”
2
2013
cannes lions
daily
recap
Consumewith
DiscretionIt’s a good thing Lou Reed came of age when he did. The Factory of today
is more likely to be underwritten by a brand. Personal and ethical discretion
are watchwords in an era of vastly increased transparency. Consumers
are in charge—as has been said a bazillion times by now—but with that
authority comes responsibility, and it’s a dictate that artist Shepard Fairey
urges consumers to follow. “Consume with discretion,” he says.
Pete Favat of Arnold Worldwide, Fairey’s co-panelist, points out that
consumers are doing exactly that. They are, Favat, says paying attention to
how a company behaves, what the brand stands for, and how it contributes
to the greater good. “If the company is participating in a worthy cause, it
strikes a strong emotional chord with people” says Favat. “If a company is
up to no good, like back in the Fifties when they were dumping chemicals
into rivers… people find out about it right away.”
3
2013
cannes lions
daily
recap
Work Hard,
Play hard“The more games you play, the more motivated you are to tackle tough
challenges in real life. You become more optimistic about your skills and
abilities, and you’re more determined in the face of setbacks.” Or so says
Jane McGonigal. McGonigal, a celebrated game designer and bestselling
author, sees heavy gamers as having the tool set tailor made for corporate
success. They are not just tolerant of failure—they manage to remain
optimistic in the face of it. PHD has brought that ethic into the office by
injecting the spirt and practice of gaming into agency life. “Work,” says
PHD’s Mark Holden, “becomes play.”
4
2013
cannes lions
daily
recap

Contenu connexe

Tendances

9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
9 Principles of Work That Matter at #CannesLions / #OgilvyCannesOgilvy
 
Day 3 Recap at #CannesLions 2013 / #OgilvyCannes
Day 3 Recap at #CannesLions 2013 / #OgilvyCannesDay 3 Recap at #CannesLions 2013 / #OgilvyCannes
Day 3 Recap at #CannesLions 2013 / #OgilvyCannesOgilvy
 
#CannesLions 2014: Day 2 Recap #OgilvyCannes
#CannesLions 2014: Day 2 Recap #OgilvyCannes #CannesLions 2014: Day 2 Recap #OgilvyCannes
#CannesLions 2014: Day 2 Recap #OgilvyCannes Ogilvy
 
7 basic types of brand stories
7 basic types of brand stories7 basic types of brand stories
7 basic types of brand storiesKyleMahoney
 
A behavioural breakdown of 8 Super Bowl campaigns
A behavioural breakdown of 8 Super Bowl campaignsA behavioural breakdown of 8 Super Bowl campaigns
A behavioural breakdown of 8 Super Bowl campaignsCanvas8
 
A behavioural breakdown of 8 Clio Awards winners
A behavioural breakdown of 8 Clio Awards winnersA behavioural breakdown of 8 Clio Awards winners
A behavioural breakdown of 8 Clio Awards winnersCanvas8
 
Using the Seven Basic Plots: Storytelling in B2B Marketing
Using the Seven Basic Plots: Storytelling in B2B MarketingUsing the Seven Basic Plots: Storytelling in B2B Marketing
Using the Seven Basic Plots: Storytelling in B2B MarketingRadix Communications
 
Badvertising: The World of Poorly Chosen Ad Campaigns
Badvertising: The World of Poorly Chosen Ad Campaigns Badvertising: The World of Poorly Chosen Ad Campaigns
Badvertising: The World of Poorly Chosen Ad Campaigns jdeshieldsatwebimax
 
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...Carmine Gallo
 
Rhetorical Analysis (Second Draft)
Rhetorical Analysis (Second Draft)Rhetorical Analysis (Second Draft)
Rhetorical Analysis (Second Draft)mddeboth
 
A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...
A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...
A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...Ogilvy
 
Frisk: Predictions 2015
Frisk: Predictions 2015Frisk: Predictions 2015
Frisk: Predictions 2015Leo Burnett
 
Authenticity SEE 2010
Authenticity SEE 2010Authenticity SEE 2010
Authenticity SEE 2010TargetX
 
Rhetorical Analysis (2nd Draft)
Rhetorical Analysis (2nd Draft)Rhetorical Analysis (2nd Draft)
Rhetorical Analysis (2nd Draft)mddeboth
 
21st Century Woman: An Alternative View of Cannes Lions
21st Century Woman: An Alternative View of Cannes Lions21st Century Woman: An Alternative View of Cannes Lions
21st Century Woman: An Alternative View of Cannes LionsPartnersAndrewsAldridge
 
The Most Memorable Advertisements Madison Avenue Ever Sold
The Most Memorable Advertisements Madison Avenue Ever SoldThe Most Memorable Advertisements Madison Avenue Ever Sold
The Most Memorable Advertisements Madison Avenue Ever SoldAyman Sarhan
 
Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...
Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...
Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...Sustainable Brands
 

Tendances (20)

9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
 
Day 3 Recap at #CannesLions 2013 / #OgilvyCannes
Day 3 Recap at #CannesLions 2013 / #OgilvyCannesDay 3 Recap at #CannesLions 2013 / #OgilvyCannes
Day 3 Recap at #CannesLions 2013 / #OgilvyCannes
 
#CannesLions 2014: Day 2 Recap #OgilvyCannes
#CannesLions 2014: Day 2 Recap #OgilvyCannes #CannesLions 2014: Day 2 Recap #OgilvyCannes
#CannesLions 2014: Day 2 Recap #OgilvyCannes
 
7 basic types of brand stories
7 basic types of brand stories7 basic types of brand stories
7 basic types of brand stories
 
A behavioural breakdown of 8 Super Bowl campaigns
A behavioural breakdown of 8 Super Bowl campaignsA behavioural breakdown of 8 Super Bowl campaigns
A behavioural breakdown of 8 Super Bowl campaigns
 
A behavioural breakdown of 8 Clio Awards winners
A behavioural breakdown of 8 Clio Awards winnersA behavioural breakdown of 8 Clio Awards winners
A behavioural breakdown of 8 Clio Awards winners
 
Using the Seven Basic Plots: Storytelling in B2B Marketing
Using the Seven Basic Plots: Storytelling in B2B MarketingUsing the Seven Basic Plots: Storytelling in B2B Marketing
Using the Seven Basic Plots: Storytelling in B2B Marketing
 
Badvertising: The World of Poorly Chosen Ad Campaigns
Badvertising: The World of Poorly Chosen Ad Campaigns Badvertising: The World of Poorly Chosen Ad Campaigns
Badvertising: The World of Poorly Chosen Ad Campaigns
 
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...
 
Rhetorical Analysis (Second Draft)
Rhetorical Analysis (Second Draft)Rhetorical Analysis (Second Draft)
Rhetorical Analysis (Second Draft)
 
A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...
A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...
A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...
 
Frisk: Predictions 2015
Frisk: Predictions 2015Frisk: Predictions 2015
Frisk: Predictions 2015
 
Authenticity SEE 2010
Authenticity SEE 2010Authenticity SEE 2010
Authenticity SEE 2010
 
Rhetorical Analysis (2nd Draft)
Rhetorical Analysis (2nd Draft)Rhetorical Analysis (2nd Draft)
Rhetorical Analysis (2nd Draft)
 
Portfolio Presentation
Portfolio PresentationPortfolio Presentation
Portfolio Presentation
 
21st Century Woman: An Alternative View of Cannes Lions
21st Century Woman: An Alternative View of Cannes Lions21st Century Woman: An Alternative View of Cannes Lions
21st Century Woman: An Alternative View of Cannes Lions
 
The Most Memorable Advertisements Madison Avenue Ever Sold
The Most Memorable Advertisements Madison Avenue Ever SoldThe Most Memorable Advertisements Madison Avenue Ever Sold
The Most Memorable Advertisements Madison Avenue Ever Sold
 
Ignition 5 22.04.14
Ignition 5 22.04.14Ignition 5 22.04.14
Ignition 5 22.04.14
 
100+ Beautiful Slides From Cannes Lions 2012
100+ Beautiful Slides From Cannes Lions 2012100+ Beautiful Slides From Cannes Lions 2012
100+ Beautiful Slides From Cannes Lions 2012
 
Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...
Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...
Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...
 

En vedette

Daily Newsletter: 14th February, 2011
Daily Newsletter: 14th February, 2011Daily Newsletter: 14th February, 2011
Daily Newsletter: 14th February, 2011Fullerton Securities
 
Telum Media Hong Kong and Greater China PR Alert - 30th August 2016
Telum Media Hong Kong and Greater China PR Alert - 30th August 2016Telum Media Hong Kong and Greater China PR Alert - 30th August 2016
Telum Media Hong Kong and Greater China PR Alert - 30th August 2016Christina Lau Tam
 
乳腺癌治疗药物全球研发现状
乳腺癌治疗药物全球研发现状乳腺癌治疗药物全球研发现状
乳腺癌治疗药物全球研发现状shanghq_cn
 
Bitcoin
Bitcoin Bitcoin
Bitcoin SPPL
 
5 Tips for Business English Fluency - Infographic
5 Tips for Business English Fluency - Infographic5 Tips for Business English Fluency - Infographic
5 Tips for Business English Fluency - InfographicHilda E. Colby
 
宿からカフェへの施策
宿からカフェへの施策宿からカフェへの施策
宿からカフェへの施策stucon
 
Rocking SEO for WP - #WCLV2015
Rocking SEO for WP - #WCLV2015Rocking SEO for WP - #WCLV2015
Rocking SEO for WP - #WCLV2015Kenny Eliason
 
Surviving SOA - delivering (somewhat) continuously on a hostile planet
Surviving SOA - delivering (somewhat) continuously on a hostile planetSurviving SOA - delivering (somewhat) continuously on a hostile planet
Surviving SOA - delivering (somewhat) continuously on a hostile planetTomAkehurst
 
เรื่องเกี่ยวกับ โรงเรียนวิชาชีพ ในญี่ปุ่น
เรื่องเกี่ยวกับ โรงเรียนวิชาชีพ ในญี่ปุ่นเรื่องเกี่ยวกับ โรงเรียนวิชาชีพ ในญี่ปุ่น
เรื่องเกี่ยวกับ โรงเรียนวิชาชีพ ในญี่ปุ่นMatumit Sombunjaroen
 
Comportamiento de compra del consumidor
Comportamiento de compra del consumidorComportamiento de compra del consumidor
Comportamiento de compra del consumidorsetmonasos
 
Местная и региональная авиация
Местная и региональная авиацияМестная и региональная авиация
Местная и региональная авиацияСергей Абдыкеров
 

En vedette (17)

Daily Newsletter: 14th February, 2011
Daily Newsletter: 14th February, 2011Daily Newsletter: 14th February, 2011
Daily Newsletter: 14th February, 2011
 
Telum Media Hong Kong and Greater China PR Alert - 30th August 2016
Telum Media Hong Kong and Greater China PR Alert - 30th August 2016Telum Media Hong Kong and Greater China PR Alert - 30th August 2016
Telum Media Hong Kong and Greater China PR Alert - 30th August 2016
 
Aprendendo viola caipira
Aprendendo viola caipiraAprendendo viola caipira
Aprendendo viola caipira
 
Irena Sendler
Irena SendlerIrena Sendler
Irena Sendler
 
乳腺癌治疗药物全球研发现状
乳腺癌治疗药物全球研发现状乳腺癌治疗药物全球研发现状
乳腺癌治疗药物全球研发现状
 
Bitcoin
Bitcoin Bitcoin
Bitcoin
 
5 Tips for Business English Fluency - Infographic
5 Tips for Business English Fluency - Infographic5 Tips for Business English Fluency - Infographic
5 Tips for Business English Fluency - Infographic
 
宿からカフェへの施策
宿からカフェへの施策宿からカフェへの施策
宿からカフェへの施策
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Django introduction
Django introductionDjango introduction
Django introduction
 
2 BÁSICO B
2 BÁSICO B2 BÁSICO B
2 BÁSICO B
 
Rocking SEO for WP - #WCLV2015
Rocking SEO for WP - #WCLV2015Rocking SEO for WP - #WCLV2015
Rocking SEO for WP - #WCLV2015
 
Surviving SOA - delivering (somewhat) continuously on a hostile planet
Surviving SOA - delivering (somewhat) continuously on a hostile planetSurviving SOA - delivering (somewhat) continuously on a hostile planet
Surviving SOA - delivering (somewhat) continuously on a hostile planet
 
เรื่องเกี่ยวกับ โรงเรียนวิชาชีพ ในญี่ปุ่น
เรื่องเกี่ยวกับ โรงเรียนวิชาชีพ ในญี่ปุ่นเรื่องเกี่ยวกับ โรงเรียนวิชาชีพ ในญี่ปุ่น
เรื่องเกี่ยวกับ โรงเรียนวิชาชีพ ในญี่ปุ่น
 
10 big issues on ce
10 big issues on ce10 big issues on ce
10 big issues on ce
 
Comportamiento de compra del consumidor
Comportamiento de compra del consumidorComportamiento de compra del consumidor
Comportamiento de compra del consumidor
 
Местная и региональная авиация
Местная и региональная авиацияМестная и региональная авиация
Местная и региональная авиация
 

Similaire à Day 4 Recap at #CannesLions 2013 / #OgilvyCannes

Cannes Lions: Marketing trends and what we learned from Kanye West
Cannes Lions: Marketing trends and what we learned from Kanye WestCannes Lions: Marketing trends and what we learned from Kanye West
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
 
Art + Commerce
Art + CommerceArt + Commerce
Art + CommerceWebVisions
 
The ABC's of Contemporary Creatives
The ABC's of Contemporary CreativesThe ABC's of Contemporary Creatives
The ABC's of Contemporary CreativesTim Nolan
 
JBIMS KwizKraft 2016 - Prelim - Conducted by Quizlabs
JBIMS KwizKraft 2016 - Prelim - Conducted by QuizlabsJBIMS KwizKraft 2016 - Prelim - Conducted by Quizlabs
JBIMS KwizKraft 2016 - Prelim - Conducted by QuizlabsLearningroots
 
UTS - Insights Lecture - 59330
UTS - Insights Lecture - 59330 UTS - Insights Lecture - 59330
UTS - Insights Lecture - 59330 Paul Den
 
OLD VERSION - Brand Orbits
OLD VERSION - Brand OrbitsOLD VERSION - Brand Orbits
OLD VERSION - Brand OrbitsMark Bonchek
 
Tom Peters at Avenue A Razorfish
Tom Peters at Avenue A RazorfishTom Peters at Avenue A Razorfish
Tom Peters at Avenue A Razorfishmarketingland
 
Brand Orbits - A New Language for Marketing in a Non-Linear World
Brand Orbits - A New Language for Marketing in a Non-Linear WorldBrand Orbits - A New Language for Marketing in a Non-Linear World
Brand Orbits - A New Language for Marketing in a Non-Linear WorldMark Bonchek
 
F&F A guide to day five brands
F&F A guide to day five brandsF&F A guide to day five brands
F&F A guide to day five brandsIan Pierpoint
 
Raising The Bar Analysis
Raising The Bar AnalysisRaising The Bar Analysis
Raising The Bar AnalysisSarah Griffin
 
The End of Normal: When Brands and Memes Collide
The End of Normal: When Brands and Memes CollideThe End of Normal: When Brands and Memes Collide
The End of Normal: When Brands and Memes CollideBackslash
 
Visual Presentation
Visual PresentationVisual Presentation
Visual PresentationEliza D
 
Content needs context to survive
Content needs context to surviveContent needs context to survive
Content needs context to surviveBrian Crouch
 
Case Study Of Ben Dunnes
Case Study Of Ben DunnesCase Study Of Ben Dunnes
Case Study Of Ben DunnesApril Davis
 
Ted Hope's "Hope for Film" - "Why Filmmakers Fail" (You're Not Featured) by D...
Ted Hope's "Hope for Film" - "Why Filmmakers Fail" (You're Not Featured) by D...Ted Hope's "Hope for Film" - "Why Filmmakers Fail" (You're Not Featured) by D...
Ted Hope's "Hope for Film" - "Why Filmmakers Fail" (You're Not Featured) by D...David K. GREENWALD
 

Similaire à Day 4 Recap at #CannesLions 2013 / #OgilvyCannes (20)

Cannes Lions: Marketing trends and what we learned from Kanye West
Cannes Lions: Marketing trends and what we learned from Kanye WestCannes Lions: Marketing trends and what we learned from Kanye West
Cannes Lions: Marketing trends and what we learned from Kanye West
 
Art + Commerce
Art + CommerceArt + Commerce
Art + Commerce
 
The ABC's of Contemporary Creatives
The ABC's of Contemporary CreativesThe ABC's of Contemporary Creatives
The ABC's of Contemporary Creatives
 
JBIMS KwizKraft 2016 - Prelim - Conducted by Quizlabs
JBIMS KwizKraft 2016 - Prelim - Conducted by QuizlabsJBIMS KwizKraft 2016 - Prelim - Conducted by Quizlabs
JBIMS KwizKraft 2016 - Prelim - Conducted by Quizlabs
 
UTS - Insights Lecture - 59330
UTS - Insights Lecture - 59330 UTS - Insights Lecture - 59330
UTS - Insights Lecture - 59330
 
OLD VERSION - Brand Orbits
OLD VERSION - Brand OrbitsOLD VERSION - Brand Orbits
OLD VERSION - Brand Orbits
 
Tom Peters at Avenue A Razorfish
Tom Peters at Avenue A RazorfishTom Peters at Avenue A Razorfish
Tom Peters at Avenue A Razorfish
 
Brand Orbits - A New Language for Marketing in a Non-Linear World
Brand Orbits - A New Language for Marketing in a Non-Linear WorldBrand Orbits - A New Language for Marketing in a Non-Linear World
Brand Orbits - A New Language for Marketing in a Non-Linear World
 
The Quotes of 2007
The Quotes of 2007The Quotes of 2007
The Quotes of 2007
 
F&F A guide to day five brands
F&F A guide to day five brandsF&F A guide to day five brands
F&F A guide to day five brands
 
Piperlime In America
Piperlime In AmericaPiperlime In America
Piperlime In America
 
Fast Fashion
Fast FashionFast Fashion
Fast Fashion
 
Essay Maker
Essay MakerEssay Maker
Essay Maker
 
Raising The Bar Analysis
Raising The Bar AnalysisRaising The Bar Analysis
Raising The Bar Analysis
 
SCG RH Presentation
SCG RH PresentationSCG RH Presentation
SCG RH Presentation
 
The End of Normal: When Brands and Memes Collide
The End of Normal: When Brands and Memes CollideThe End of Normal: When Brands and Memes Collide
The End of Normal: When Brands and Memes Collide
 
Visual Presentation
Visual PresentationVisual Presentation
Visual Presentation
 
Content needs context to survive
Content needs context to surviveContent needs context to survive
Content needs context to survive
 
Case Study Of Ben Dunnes
Case Study Of Ben DunnesCase Study Of Ben Dunnes
Case Study Of Ben Dunnes
 
Ted Hope's "Hope for Film" - "Why Filmmakers Fail" (You're Not Featured) by D...
Ted Hope's "Hope for Film" - "Why Filmmakers Fail" (You're Not Featured) by D...Ted Hope's "Hope for Film" - "Why Filmmakers Fail" (You're Not Featured) by D...
Ted Hope's "Hope for Film" - "Why Filmmakers Fail" (You're Not Featured) by D...
 

Plus de Ogilvy

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Ogilvy
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers Ogilvy
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Ogilvy
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Ogilvy
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The DogOgilvy
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that SellsOgilvy
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement PioneersOgilvy
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannesOgilvy
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyOgilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business Ogilvy
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POVOgilvy
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvy
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract Ogilvy
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsOgilvy
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial Ogilvy
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions Ogilvy
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesOgilvy
 
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLionsHow Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLionsOgilvy
 

Plus de Ogilvy (20)

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that Sells
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital Performance
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes
 
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLionsHow Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions
 

Dernier

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 

Dernier (20)

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 

Day 4 Recap at #CannesLions 2013 / #OgilvyCannes

  • 2. Extended AdolescenceSo, maybe it wasn’t the best choice of words, but when you’ve just sold your site for $1.1 billion, you can say whatever the hell you want. Tumblr founder David Karp did say that the publishing of social stats was “really gross.” But it was less a “swipe,” as the Guardian put it, and more of a reassurance to the creative community. Karp’s mission in Cannes was to woo the creative community, pouring on the love in the hope that the ad biz starts to show some back. No comments means no hate. But it also means no criticism, no need to fight for what you believe in, and no means to protest that which seems wrong. Creatives rely on rubbing up against something (especially this week) in order to generate sparks. Is the relentless informality and positiveness of our workplace at fault. We’ve catered to the creative work space, architect Rem Koolhaas pointed out in his talk. When he compares today’s campuses to the linear, ordered workplaces of the Man in the Grey Flannel Suit era, Koolhaas sees extended adolescence at work. Are today’s workers any less creative than the buttoned-up creatives of the Mad Men era? Is our slavish love of that show not just nostalgia for daydrinking but also a crie de coeur for a little more order? Look at Warhol’s Factory. No special furniture, warm cedar paneling, or meetings on the floor. 1 2013 cannes lions daily recap
  • 3. The velvet underground covers kanye And speaking of Warhol, Lou Reed thinks that “He was an astonishing person in every way. I hung out with the greatest artist of the 20th century. Although we didn’t know that at the time of course.” He’s less bullish on the talent of today: “There’s a dearth of talent today.” Except for Kanye who, “knows he’s that good.” And so does Reed. “Man,” on seminar attendee was overheard to say later that night, “being treated like a rockstar for so long must do something weird to you.” 2 2013 cannes lions daily recap
  • 4. Consumewith DiscretionIt’s a good thing Lou Reed came of age when he did. The Factory of today is more likely to be underwritten by a brand. Personal and ethical discretion are watchwords in an era of vastly increased transparency. Consumers are in charge—as has been said a bazillion times by now—but with that authority comes responsibility, and it’s a dictate that artist Shepard Fairey urges consumers to follow. “Consume with discretion,” he says. Pete Favat of Arnold Worldwide, Fairey’s co-panelist, points out that consumers are doing exactly that. They are, Favat, says paying attention to how a company behaves, what the brand stands for, and how it contributes to the greater good. “If the company is participating in a worthy cause, it strikes a strong emotional chord with people” says Favat. “If a company is up to no good, like back in the Fifties when they were dumping chemicals into rivers… people find out about it right away.” 3 2013 cannes lions daily recap
  • 5. Work Hard, Play hard“The more games you play, the more motivated you are to tackle tough challenges in real life. You become more optimistic about your skills and abilities, and you’re more determined in the face of setbacks.” Or so says Jane McGonigal. McGonigal, a celebrated game designer and bestselling author, sees heavy gamers as having the tool set tailor made for corporate success. They are not just tolerant of failure—they manage to remain optimistic in the face of it. PHD has brought that ethic into the office by injecting the spirt and practice of gaming into agency life. “Work,” says PHD’s Mark Holden, “becomes play.” 4 2013 cannes lions daily recap