Ogilvy & Mather Cannes Lions 2015 Digital Performance

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This document outlines the awards and recognition received by a digital performance network over 4 years from 2012-2015. The network won 124 Cannes Lions across various categories including 58% in branded content and entertainment. It was also highly visible on social media, receiving over 28,000 mentions on Twitter which was 28 times more than any other agency and far exceeding mentions for Twitter and Google.

Médias sociaux Marketing

Digital
Performance
NetworkoftheYearFour Years In A Row
72of these had digital
at their core
124Cannes
Lions
58%
6
Branded
Content &
Entertainment
Lions
8
Direct
Lions
5
Outdoor
Lions
3
Creative
Effectiveness
6
Health &
Wellness
8
PR
Lions
2
Creative
Data Lion
1
Film Craft
Lions
2
Pharma
4
Cyber
Lions
12
Media
Lions
2
press
lions
2
Design
Lions
2
Mobile
Lions
9
Promo &
Activation Lions
2015201420132012

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Ogilvy & Mather Cannes Lions 2015 Digital Performance

1. Digital Performance NetworkoftheYearFour Years In A Row 72of these had digital at their core 124Cannes Lions 58% 6 Branded Content & Entertainment Lions 8 Direct Lions 5 Outdoor Lions 3 Creative Effectiveness 6 Health & Wellness 8 PR Lions 2 Creative Data Lion 1 Film Craft Lions 2 Pharma 4 Cyber Lions 12 Media Lions 2 press lions 2 Design Lions 2 Mobile Lions 9 Promo & Activation Lions 2015201420132012

2. Outtweeted Twitter agency and brand mentions 613 1,142 1,173 3,069 4,099 5,381 5,923 7,704 28,084 28xmore mentions than any other agency 8xmore mentions than Twitter 4xmore mentions than Google