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insights from
aconvowith
COSMOPOLITAN:
5
carrie
bradshaw
isback In Cannes, she dishes
about the show,
the prospects for another movie,
and her new clothing line
COSMOPOLITAN:
FASHION, SEX, CELEBRITY & CHARACTER
doinga
brand rightPlaying Carrie Bradshaw in Sex and the City required 100
hours of wardrobe fittings with legendary stylist Patricia
Field. Spending that much time with Field and other designers
drew Parker into fashion, and in March she launched her
namesake label, SJP, in association with George Malkemus III
for Nordstrom. She described the undertaking as an exercise in
discipline, in that she had to make sure every item preserved
her identity. (She was wearing a hot pink pair of SJP stilettos.)
1
COSMOPOLITAN:
FASHION, SEX, CELEBRITY & CHARACTER
thetwitter
conundrumParker’s introductory leap on social media came while
sitting on the board of the New York City Ballet. She saw
its power immediately, but remains conflicted even as she
launches her own label. “I feel like I need to respond to
every single solitary plea for a retweet or a birthday wish…
I’m hurting the feelings of everyone I don’t.” Parker also
has issues with “responding to tweets that aren’t friendly.”
By contrast, “the easy child to parent is Instagram,”
which provides an unambiguously pleasant experience.
2
COSMOPOLITAN:
FASHION, SEX, CELEBRITY & CHARACTER
athird
satc movie?When asked if there would be a third film—
following the successful first film and the
flop that followed—Parker said there is a
lovely story developed, but she hasn’t had a
real conversation about another movie with
the creator, Michael Patrick. Stay tuned.
3
COSMOPOLITAN:
FASHION, SEX, CELEBRITY & CHARACTER
knockingthe
imbalanceParker suspects that if she saw raw data, she’d be
stunned by lack of progress in Hollywood, where
women deliver only 23% of dialogue. On the other
hand, Parker is encouraged by what Lena Dunham
has done with HBO’s Girls. “Woman want to tell more
intimate stories,” she says, “those stories of nuanced
characters aren’t big box-office draws.” Parker’s latest
effort? A soon-to-launch new HBO show, “Into the Fire,”
about married women in their 40s who have affairs.
4
COSMOPOLITAN:
FASHION, SEX, CELEBRITY & CHARACTER
nailthe
timingHBO pointedly launched the Sex and the City pilot on
June 6, 1998, at 9 pm—when other networks were largely
showing reruns. The cable powerhouse then kept the
show locked into that time slot. The strategy behind this?
New Yorkers were home from the Hamptons by that hour.
5

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Carrie Bradshaw is Back: Sarah Jessica Parker + Cosmopolitan #CannesLions 2014 #OgilvyCannes

  • 1. insights from aconvowith COSMOPOLITAN: 5 carrie bradshaw isback In Cannes, she dishes about the show, the prospects for another movie, and her new clothing line
  • 2. COSMOPOLITAN: FASHION, SEX, CELEBRITY & CHARACTER doinga brand rightPlaying Carrie Bradshaw in Sex and the City required 100 hours of wardrobe fittings with legendary stylist Patricia Field. Spending that much time with Field and other designers drew Parker into fashion, and in March she launched her namesake label, SJP, in association with George Malkemus III for Nordstrom. She described the undertaking as an exercise in discipline, in that she had to make sure every item preserved her identity. (She was wearing a hot pink pair of SJP stilettos.) 1
  • 3. COSMOPOLITAN: FASHION, SEX, CELEBRITY & CHARACTER thetwitter conundrumParker’s introductory leap on social media came while sitting on the board of the New York City Ballet. She saw its power immediately, but remains conflicted even as she launches her own label. “I feel like I need to respond to every single solitary plea for a retweet or a birthday wish… I’m hurting the feelings of everyone I don’t.” Parker also has issues with “responding to tweets that aren’t friendly.” By contrast, “the easy child to parent is Instagram,” which provides an unambiguously pleasant experience. 2
  • 4. COSMOPOLITAN: FASHION, SEX, CELEBRITY & CHARACTER athird satc movie?When asked if there would be a third film— following the successful first film and the flop that followed—Parker said there is a lovely story developed, but she hasn’t had a real conversation about another movie with the creator, Michael Patrick. Stay tuned. 3
  • 5. COSMOPOLITAN: FASHION, SEX, CELEBRITY & CHARACTER knockingthe imbalanceParker suspects that if she saw raw data, she’d be stunned by lack of progress in Hollywood, where women deliver only 23% of dialogue. On the other hand, Parker is encouraged by what Lena Dunham has done with HBO’s Girls. “Woman want to tell more intimate stories,” she says, “those stories of nuanced characters aren’t big box-office draws.” Parker’s latest effort? A soon-to-launch new HBO show, “Into the Fire,” about married women in their 40s who have affairs. 4
  • 6. COSMOPOLITAN: FASHION, SEX, CELEBRITY & CHARACTER nailthe timingHBO pointedly launched the Sex and the City pilot on June 6, 1998, at 9 pm—when other networks were largely showing reruns. The cable powerhouse then kept the show locked into that time slot. The strategy behind this? New Yorkers were home from the Hamptons by that hour. 5